inbound marketing
DESCRIPTION
SEO, Social Media, and Content: The Three Musketeers of Inbound Marketing!TRANSCRIPT
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Inbound Marketing
Twitter: #ActiveIM
SEO, Social Media, and Content: The Three
Musketeers of Inbound Marketing!
www.ActiveConversion.com | 1-877-871-2ROI
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• Push Vs Pull Marketing
• Pull Marketing = Inbound Marketing
SEO
Social Media
Content
• Metrics
Marketing automation to generate & nurture
Leads
www.ActiveConversion.com | 1-877-871-2ROI
Agenda
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Push Vs Pull Strategy
www.ActiveConversion.com | 1-877-871-2ROI
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Search Engine Optimization
www.ActiveConversion.com | 1-877-871-2ROI
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Outside of knowing your brand or getting referred.
Search engines is how people connect to
information online.
Search
Can customers find you?
www.ActiveConversion.com | 1-877-871-2ROI
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Having a website is not enough.
Your website maybe invisible to search engines, or you may appear like one of
millions of cookie cutter companies to Google.
Why Optimize?
Don’t be a billboard in a desert
www.ActiveConversion.com | 1-877-871-2ROI
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If you want Google to like you, give
Google want it wants.
What Google wants is for you to follow the rules and tell it what you are all
about. Google also wants to hear from everyone else what they know about
you too.
You have to optimize for Google.
Be the Smart Kid
Getting high grades with Google
www.ActiveConversion.com | 1-877-871-2ROI
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• Get found On Google
• Credible keyword oriented content that is
indexed thoroughly
• Link popularity and other offsite activities to
increase credibility
• Web site optimization, including inserting tags
and removing indexing barriers
SEO
Benefits!
www.ActiveConversion.com | 1-877-871-2ROI
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SEO
Marketing effectiveness!
www.ActiveConversion.com | 1-877-871-2ROI
SEO effectiveness at accomplishing
various marketing objectives
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Social Media
www.ActiveConversion.com | 1-877-871-2ROI
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It’s more than just Twitter.
Think beyond just Twitter, Facebook or Linked In. Social Media are Blogs,
Webinars, Podcasts, YouTube, Flicker and so much more.
Social Media
I tweet!
www.ActiveConversion.com | 1-877-871-2ROI
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Social Media’s true power is feedback.
Don’t just push out content and updates via Social Media without considering
the SOCIAL part of things. The reason why social media has become so popular is because it’s INTERACTIVE.
Social Media
I blog!
www.ActiveConversion.com | 1-877-871-2ROI
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• Increases the amount of SEO friendly content on
the web
• Generates inbound links
• Increases the number of listings in the SERP’s
• Improves the quality of your website’s traffic
• Improves search conversion rates
Social Media
Benefits!
www.ActiveConversion.com | 1-877-871-2ROI
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Social Media
I promote!
www.ActiveConversion.com | 1-877-871-2ROI
©2011 OstermanResearch, Inc. and Quantum Leap Marketing, Inc.
Plans for the Use of Social Media for Promotion or Engagement for
events (Late 2010 to Late 2011)
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Webinars
Blog
Whitepapers
Twitter Streams
LinkedIn Groups
Video –YouTube
Podcasts
Content
It’s all about content & content is
King
www.ActiveConversion.com | 1-877-871-2ROI
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Compile content that shows thought
leadership.
The Right Content
Does it matter to them?
www.ActiveConversion.com | 1-877-871-2ROI
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User Generated Content (UGC) is
mightiest of all content.
The Right Content
Doesn’t come from you
www.ActiveConversion.com | 1-877-871-2ROI
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Content
Benefits!
www.ActiveConversion.com | 1-877-871-2ROI
• Engages the reader
• Increases search engine rankings and traffic
• Promotes the likelihood of quality links from
other sites
• Creates thought leadership & credibility
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Content
Marketing effectiveness
www.ActiveConversion.com | 1-877-871-2ROI
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Content
Marketing challenge
www.ActiveConversion.com | 1-877-871-2ROI
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• You have your inbound marketing working,
now what?
Marketing Automation
» Analytics (Track & analyze visitors)
» Generate leads (Convert web visitors into leads)
» Nurture leads (Convert leads into sales ready
leads)
Metrics
www.ActiveConversion.com | 1-877-871-2ROI
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Web Site
Visits
Traditional Marketing:
Trade Shows, Ads
Email:
Blasts & Nurturing
Social Media:
Blogs, FB, LinkedIn Twitter
Search Engine Visibility
PPC, Banner Ads
Online Marketing &
Marketing Automation
www.ActiveConversion.com | 1-877-871-2ROI
ActiveConversion:
Lead Generation
Prospect Scoring
Competitive Intel
Auto filtered for
Sales Reps
prioritization; a
self populating
call list
Click throughs are
like form fills
Fact: Only 0.5-4% of
visitors to your website
identify themselves
Follow up interested
prospects
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• Fix follow-up failure
• Make campaigns buyer-centric
• Make marketing's contribution to the pipeline
measurable
Marketing Automation
Benefits!
www.ActiveConversion.com | 1-877-871-2ROI
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• Lead Generation – reverse IP lookup
• Lead Scoring – prioritization, timing
• Lead Management – M&S alignment
• Lead Nurturing – the leaky funnel
• Marketing ROI – testing and measuring
What is ActiveConversion?
www.ActiveConversion.com | 1-877-871-2ROI
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Questions?
www.ActiveConversion.com | 1-877-871-2ROI
Jim WongInbound Marketing Specialist
ActiveConversion403-508-9889 x111
Jon EdgarAccount Executive
ActiveConversion403-508-9889 x118
Web: www.ActiveConversion.com
Twitter: http://twitter.com/ActiveConv
Facebook: http://www.facebook.com/ActiveConv
B2B Marketing Blog: http://b2b-marketingblog.com/
Online Marketing Blog: http://blog.foundpages.com/