inbound marketing 101
DESCRIPTION
Defining Inbound Marketing and discussing the Inbound Marketing Methodology.TRANSCRIPT
Kelly Smith OssagaInbound Marketing Manager
at ZASocial Media
101
Inbound Marketing
Table Of Content
What is Inbound Marketing? Why is it important? How does it work? What are some of the careers
available in the field?
What is Inbound Marketing?
Inbound marketing is advertising a brand through blogs, podcasts, emails, videos, eBooks, newsletters, whitepapers, SEO and social media sites.
Noémie Lenoir
Outbound Marketing
Radio Ad TV ad Telemarketing
Why is Inbound Marketing Important?
Advertise your products to a large audience, at a relatively cheap price.
Engage with your customers or potential customers.
Drive traffic to your other marketing assets
How does Inbound marketing work?
Inbound Marketing Methodology
IM Methodology: Attract
Blog
Social
Media
Keywords
Pages
Make-up
Hair
Lipstick
Eye-brows
IM Methodology: Convert
CTAs
Landing
Pages
Forms
Contacts
One Step Closer!
Someone she knows
Friend
IM Methodology: Close
Workflows
Lead Scoring
CRM
Integration
Rap
Dinner
Movie
Close the
deal
IM Methodology: Delight
Social Media
Smart CTA
Workflows
Put a ring on
it
Buy her a car
Holiday to
Paris
Massages
IM Methodology
Example 1"Keywords"
Example 1: Keywords
Example 1: Keywords
Example 1: Keywords
Landing Page
Example 2“Social Media"
Nokia SA Facebook Page
Nokia SA Facebook Post
Nokia SA Facebook Post
Landing Page
Online community manager Blogger Copywriter Content strategist
Jobs In IM
Web designer Graphics designer Analytics guys
More IM jobs!!!
Thank you!!!