inbound bold talks: kathy sierra

40
Secrets of the Whisperers (motivation and gamification)

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Page 1: INBOUND Bold Talks: Kathy Sierra

Secrets of the Whisperers(motivation and gamification)

Page 2: INBOUND Bold Talks: Kathy Sierra
Page 3: INBOUND Bold Talks: Kathy Sierra

Operant Conditioning

Page 4: INBOUND Bold Talks: Kathy Sierra

DECREASEbehavior

INCREASEbehavior

Positive+

(add)

Negative–

(subtract)

+PAdd to punish

–PSubtract to punish

+RAdd to reinforce

–RSubtract to reinforce

Punishment Reinforce

Page 5: INBOUND Bold Talks: Kathy Sierra

DECREASEbehavior

INCREASEbehavior

Positive+

(add)

Negative–

(subtract)

+PAdd to punish

–PSubtract to punish

+RAdd to reinforce

–RSubtract to reinforce

Rewards

Positive Reinforcement

Page 6: INBOUND Bold Talks: Kathy Sierra

DECREASEbehavior

INCREASEbehavior

Positive+

(add)

Negative–

(subtract)

+PAdd to punish

–PSubtract to punish

+RAdd to reinforce

–RSubtract to reinforce

Rewards

Release

Rewards

Positive Reinforcement

Negative Reinforcement

Page 7: INBOUND Bold Talks: Kathy Sierra

DECREASEbehavior

INCREASEbehavior

Positive+

(add)

Negative–

(subtract)

+PAdd to punish

–PSubtract to punish

+RAdd to reinforce

–RSubtract to reinforce

Rewards

Release

Most animal training

Page 8: INBOUND Bold Talks: Kathy Sierra

DECREASEbehavior

INCREASEbehavior

Positive+

(add)

Negative–

(subtract)

+PAdd to punish

–PSubtract to punish

+RAdd to reinforce

–RSubtract to reinforce

RewardsDiscomfort

But many use punishment

Release

Page 9: INBOUND Bold Talks: Kathy Sierra

DECREASEbehavior

INCREASEbehavior

Positive+

(add)

Negative–

(subtract)

+PAdd to punish

–PSubtract to punish

+RAdd to reinforce

–RSubtract to reinforce

RewardsDiscomfort

Schools & Animal Training are the same

Release

Page 10: INBOUND Bold Talks: Kathy Sierra

Heated battles in animal training(and education) over:

Which quadrant?

What “reinforcement schedule?”

Are we incentivizing the right thing?

Do we have the right incentives?

Page 11: INBOUND Bold Talks: Kathy Sierra

DECREASEbehavior

INCREASEbehavior

Positive+

(add)

Negative–

(subtract)

+PAdd to punish

–PSubtract to punish

+RAdd to reinforce

–RSubtract to reinforce

RewardsDiscomfort

Most arguments are over WHICH quadrant

Release

Page 12: INBOUND Bold Talks: Kathy Sierra

Missing the bigger, deeper, crucial question:

Should we be using operant conditioning?

Page 13: INBOUND Bold Talks: Kathy Sierra

DECREASEbehavior

INCREASEbehavior

Positive+

(add)

Negative–

(subtract)

+PAdd to punish

–PSubtract to punish

+RAdd to reinforce

–RSubtract to reinforce

Rewards

Page 14: INBOUND Bold Talks: Kathy Sierra

Positive Reinforcement (+R)(mostly rewards)

super motivating

Page 15: INBOUND Bold Talks: Kathy Sierra

The secret is the reinforcement schedule.

Page 16: INBOUND Bold Talks: Kathy Sierra

Intermittent Variable Rewardsdone right, generate the MOST excitement and engagement

Page 17: INBOUND Bold Talks: Kathy Sierra

Skinner trained pigeons to do missile guidance

Page 18: INBOUND Bold Talks: Kathy Sierra

It stimulates “seeking” behavior

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But...

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The Dark Side

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it’s very, very dark

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so dark, it hijacks people’s brains

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so dark, it almost killed my horse

so dark, it almost killed my horse

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and we’re using it on people

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puzzle solving, drawings, writing...

Page 26: INBOUND Bold Talks: Kathy Sierra

Under some conditions, ANY of the four quadrants can lead to de-

motivation

Page 27: INBOUND Bold Talks: Kathy Sierra

DECREASEbehavior

INCREASEbehavior

Positive+

(add)

Negative–

(subtract)

+PAdd to punish

–PSubtract to punish

+RAdd to reinforce

–RSubtract to reinforce

Punishment Reinforce

Instead of fighting over how to do THIS:

Page 28: INBOUND Bold Talks: Kathy Sierra

We should ask if we should do it... at all.Ever.

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“People are not horses...”

the sentence that changed my life:

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If treating animals like animals can do harm

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We might want to be careful with people...

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True motivation comes from:

AutonomyMastery

Meaning/Purpose/Relatedness