inbound bold talks: kathy sierra
TRANSCRIPT
Secrets of the Whisperers(motivation and gamification)
Operant Conditioning
DECREASEbehavior
INCREASEbehavior
Positive+
(add)
Negative–
(subtract)
+PAdd to punish
–PSubtract to punish
+RAdd to reinforce
–RSubtract to reinforce
Punishment Reinforce
DECREASEbehavior
INCREASEbehavior
Positive+
(add)
Negative–
(subtract)
+PAdd to punish
–PSubtract to punish
+RAdd to reinforce
–RSubtract to reinforce
Rewards
Positive Reinforcement
DECREASEbehavior
INCREASEbehavior
Positive+
(add)
Negative–
(subtract)
+PAdd to punish
–PSubtract to punish
+RAdd to reinforce
–RSubtract to reinforce
Rewards
Release
Rewards
Positive Reinforcement
Negative Reinforcement
DECREASEbehavior
INCREASEbehavior
Positive+
(add)
Negative–
(subtract)
+PAdd to punish
–PSubtract to punish
+RAdd to reinforce
–RSubtract to reinforce
Rewards
Release
Most animal training
DECREASEbehavior
INCREASEbehavior
Positive+
(add)
Negative–
(subtract)
+PAdd to punish
–PSubtract to punish
+RAdd to reinforce
–RSubtract to reinforce
RewardsDiscomfort
But many use punishment
Release
DECREASEbehavior
INCREASEbehavior
Positive+
(add)
Negative–
(subtract)
+PAdd to punish
–PSubtract to punish
+RAdd to reinforce
–RSubtract to reinforce
RewardsDiscomfort
Schools & Animal Training are the same
Release
Heated battles in animal training(and education) over:
Which quadrant?
What “reinforcement schedule?”
Are we incentivizing the right thing?
Do we have the right incentives?
DECREASEbehavior
INCREASEbehavior
Positive+
(add)
Negative–
(subtract)
+PAdd to punish
–PSubtract to punish
+RAdd to reinforce
–RSubtract to reinforce
RewardsDiscomfort
Most arguments are over WHICH quadrant
Release
Missing the bigger, deeper, crucial question:
Should we be using operant conditioning?
DECREASEbehavior
INCREASEbehavior
Positive+
(add)
Negative–
(subtract)
+PAdd to punish
–PSubtract to punish
+RAdd to reinforce
–RSubtract to reinforce
Rewards
Positive Reinforcement (+R)(mostly rewards)
super motivating
The secret is the reinforcement schedule.
Intermittent Variable Rewardsdone right, generate the MOST excitement and engagement
Skinner trained pigeons to do missile guidance
It stimulates “seeking” behavior
But...
The Dark Side
it’s very, very dark
so dark, it hijacks people’s brains
so dark, it almost killed my horse
so dark, it almost killed my horse
and we’re using it on people
puzzle solving, drawings, writing...
Under some conditions, ANY of the four quadrants can lead to de-
motivation
DECREASEbehavior
INCREASEbehavior
Positive+
(add)
Negative–
(subtract)
+PAdd to punish
–PSubtract to punish
+RAdd to reinforce
–RSubtract to reinforce
Punishment Reinforce
Instead of fighting over how to do THIS:
We should ask if we should do it... at all.Ever.
“People are not horses...”
the sentence that changed my life:
If treating animals like animals can do harm
We might want to be careful with people...
True motivation comes from:
AutonomyMastery
Meaning/Purpose/Relatedness