inbc09 may19 session5 john steed
DESCRIPTION
Presentation by John Steed of Cheltenham Council about how their web 2.0 development was given a kick-start by their response to devastating floodsTRANSCRIPT
Web 2.0 – developing the right approach
John SteedHead of Service Development
Learning from Better Connected 2009Tuesday 19 May 2009
In the beginning
The floodblog
…from Cheltenham’s website principles
• Do not attempt to do everything yourselves
• Treat the entire web as a creative canvas: don’t restrict your creativity to your own site
• The web is a conversation. Join in
• Remember your granny won’t ever use “Second Life”
• Let people paste your content on the walls of their virtual homes
• Link to discussions on the web, don’t host them: only host web-based discussions where there is a clear rationale
Feeds from YouTube and flickr
POST• People: work with the people you
want to engage• Objectives: define your goals – • Strategy: decide what you want to
do about it - what's going to change• Technology: comes last!
• Groundswell, Harvard Business School Press.
Feeds from YouTube and flickr
Links to social networking sites on every page
Digg
John SteedHead of Service DevelopmentCheltenham Borough Council01242 [email protected]
www.cheltenham.gov.ukcheltenhamboroughcouncil.wordpress.co
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