In what ways does your media product, use, develop or challenge forms and conventions of

real media products?

Convention Research

From conducting research into similar products I have been able to identify the conventions of the media forms I have produced.

These include researching and analysing; three album covers, three album advertisements and three music video’s.

Conventions of an Album Cover

Bold Title

Relevant Background

Related Costume

Band/ Artist Logo

Parental Advisory Logo

Artist/ Band Name

Album Name

Eye-catching Font

Bright Colours

Image of Artist or Band

Meets the ‘Rule of Thirds’ principle Meets the ‘Route of the

Eye’ principle

Mid/Close up image

My Album Cover

In terms of producing an album cover for my ancillary task I intended to follow and use the main conventions that I had identified from my research into similar album covers.

In comparison I feel my album cover looks conventional and follows a similar layout and font style to real album covers

I believe that my album cover follows the forms and conventions of similar products and would therefore have greater appeal to my target audience and would fit well in the market of similar products. This would suggest the target audience would be more interested in buying the product as it follows successful conventions.

Album Name

Artist/ Band Name

Eye-catching Font

Bright Colours

Image of Artist or Band

Meets the ‘Rule of Thirds’ principle

Teenage Related Costume

How my album cover meets forms and conventions

Conventions of an Album Advert

Image of Album Cover

Price of album

Large Band Name

Bold Title

Release Date

One liner reviews

Website links

Image of Band/ ArtistQuote from established magazine/ newspaper

Record label logo

Meets the ‘Route of the Eye’ principle

My Album AdvertIn terms of producing an album advert for my ancillary task I followed the main conventions that I had identified from my research into similar album adverts.

In comparison I feel my album advert looks conventional and follows a similar layout, font styles and review features

How my album advert meets forms and conventions

I believe that my album advert follows the forms and conventions of similar products and would therefore have greater appeal to my target audience and would fit well in the market of similar products. This would suggest the target audience would be more interested in buying the product as it follows successful conventions.

One liner reviews Image of Band/ Artist

Release Date

Bold Title Website links

Quote from established magazine/ newspaper

Meets the ‘Route of the Eye’ principle

Conventions of a music video

Appearances from the artist/ band

Live performance from the artist/ band

Development of narrative

Relevant video to lyrical meaning

Conventional costume relating to target audience

Dance routines Varied use of camerawork

Fast/slow paced editing

Transitions

Relevant setting to music video

Slow motion effect

Close up/ Mid close upLong shot

Pan

Song overlay

Ambient sounds

How my music video meets forms and conventions?

In terms of producing a music video for my main audio-visual task I followed the main conventions that I had identified from my research into similar music video’s.

Relevant video to lyrical meaning

Appearances from the artist/ band

Song overlay

Varied use of camerawork

Fast/slow paced editing

Live performance from the artist/ band

Slow motion effect

Conventional costume relating to target audience

Transitions

Development of narrative

Conventions of Editing and SoundConventionally, music video’s feature;

• Split screens – we challenged this convention by not incorporating any split screens into our music video

• Fast or slow paced editing - we used both fast and slow paced editing styles throughout our music video where appropriate

• Transitions – we used these in order to split up the music video

• Diegetic sound of band playing - we followed this convention by filming the band playing on the rooftop

• Song overlay - we followed this convention by using Wheatus’ - Teenage Dirtbag as an over lay on the music video

Camerawork Conventions • Variety of shot types; Pan shots – moving from band member to band memberZoom in – on the lead singer’s faceLow angle shot – see the whole band performing Long shot – see the whole bandClose up – to show a band members importance

In our main audio-visual task of producing a music video as a group we aimed to follow as many identified conventions as possible. We used a variety of shot types when filming, including; a long shot at the start of the video showing the whole band playing on the rooftop. We then used

a variety of close up’s on the lead singer, Ben’s face. We also used pan shot’s to alternatively show all of the band members and the location they were playing in. The intended effect of following conventions of

camerawork was to have a wider appeal to our target audience.

Mise en Scene Conventions • Props – performance equipment band merchandise drums guitar microphone & stand bass guitar • Costume – teen related skinny jeans check shirt• Location – school outside concert halls street

In terms of conventions, I believe I followed, used and developed the conventions that I identified after analysing

similar products.