in what way do your media produce use 1 (1) 4

7/30/2019 In What Way Do Your Media Produce Use 1 (1) 4

1/8

In what way do your media produce use, develop or challenge forms and

conventions of real media products

My media magazine is based on young males between the ages of 16-24. The magazine is

targeted at the genre of Hip-Hop and RnB. The reason for this is because, in my research,II

found out that people that I have conducted the research on where interested in thesegenres. In this question I will be breaking down the codes and conventions

of a music magazine and how my magazines challenges, develops and

forms this conventions.

Front cover

In my magazine I have challenged and develop the codes and

conventions. On my front cover, the main image is of an up and

coming new artist who is making a lot of headlines. This artist does

not follow the typical hip hop artist. He breaks the codes andconventions in many ways and also has forms of a hip hop artist.

Jamal Lewis is a unique artist who had been to university and

believes education comes first and his music career comes second.

The reason for this was because my target audience are students

from sixth forms who are doing their Alevels and are into their studies so they could

relate to him. The mode and address of the artist is him wearing a black and white

tuxedo this had connotations of an induce and successful young man. this

represents my target audiences because they

are young men who want to be independent

and successful so they want to be like him,successful at a young age. This shows that they

have dreams and aspirations this goes along

with the theory Maslows hierarchy ofneeds

Maslow's hierarchy of needs is often represented

as a pyramid with five levels of needs. is a

motivation theory in psychology that argues that

while people aim to meet basic needs , they

seek to meet successively higher needs in the form of a hierarchy. He goes with the

codes and conventions by Directly address the camera and showing that he is

powerful. The main image takes over some of the masthead this is to show that the

magazine is full of content.

The masthead typography of my magazine is bold and stands out. This is consistent

with the codes and conventions of a magazines masthead. This is to show that the

magazine is a powerful magazine which displays powerful music and artistes also it

shows that the magazine is a masculine magazine so this supports that and goes

with it the male audiences who see themselves as masculine. the mast head is

masculinity because its bold and up case this represents power and strength. Themasthead also breaks the codes and conventions of a masthead by half of it being


2/8

black and half of it being white this is different. In my research I havent seen any

magazine with this type of colour co-ordination. The reason I have done this was

because this shows that the artist is taking the different path to the other young

black youths that are represented in the media; of being in crime and being shown

with guns and drugs. Therefore the two colours go with the two sides of him. Black

shows how he is thought to be and the white shows how he is an educated and

successful young black man. This shows binary opposites. binary opposites is the

way opposites are used to create interest in media texts, such as good/bad,

coward/hero, youth/age, black/white. By Barthes and Levi-Strauss who also noticed

another important feature of these binary opposites: that one side of the binary

pair is always seen by a particular society or culture as more valued over the other.

The top banner shows a tag line which develops the codes and conventions of a magazine.

This is not unheard of but its not a typical banner to do. I had done this to shows that my

magazine is different and its better then any rnb and hip hop magazine in the UK and there is

not many they mostly in the us. my magazine is the best rnb and hip hop magazine in the uk

because my magazine offers my audiences way they could improve their studies like revision

tips this is one of the ways its different also my makes the readers contact with the artiste in

the magazine mostly the up and coming artiste which many young people are always

interested in up and coming arties and young people are always looking for new music so

theway

its

different is there is not many rnb music magazines in the uk which offer educational and up

and coming arties

This is the bottom banner. It shows artists that are featured in the magazine andis

conventional because they usually have this on their bottom banners.


3/8

I have used buzz words in my magazine. These are

words that draw attention and will get you more

readers. This uses the conventions of a magazine

because all magazines have buzz words to draw in theiraudiences. one of the buzz word is A$AP ROCKY this is a

new artiste which many people are interest in and listen

to there for people would find this very eye catching so

they would read my magazine. There are different

typographies in my magazine for my sub stores. This is to

show that the stories are all different and unique. Also

the typography is in two colours to reinforce the brand

identity. They are placed all around the main image to

show they are different stories in the magazine but are

not the main story, they are feature stories. This uses the

codes and conventions of a music magazine which all

have feature stories. Once I have looked at my research, they are all in different

typographys and sizes . Also they have subheadings to give a sneak intro to the

articles in the magazine so people could get in to it and would be interested to read

the magazine. They are under the bold writing of the storeys in the magazine

The background breaks the codes and conventions in many ways. The back ground

is in two different colours to shows his two different sides. The black represents the

dark side of who he is thought to be in the media because black has connotations

of evil, and mystery, and the white to who he is a successful and educated young

black male. This shows the binary opposites of who other artists in the hip hop

industry are and who he is. Also the page has a gatefold front cover to explore who

he is and to show this is a special edition issue to show his personality and who he

really is. This challenges the codes and conventions of a music magazine because I

havent seen any magazine which has a gatefold cover. This was done to challenge

the codes and conventions and to shows those young black youths is not all the

same and the media presents them in a negative way. A gatefold is when a page

opens up front words in the middle and it closes like a gate.

The main stories subheading is to present the main story in the magazine and to

show the main attention is on this storey in this issue.

This also is in the two different colours this is to show

the two sides of who he is seemed to be and who he really is. The typography is in a

masculine, classic and also bit quirky to represent his personality that he is different

to other people in the industry to make him stand out.


4/8


5/8

their hands and who get bored very easily. Therefore I thought to give them

something short so they would be interested and would not get bored very easily.

Also one of my question was do they read magazine and majority of them said no

so I targeted to get more of them reading magazine and something that is short I

think would get them readying. Personally as a young male in the age group of my

magazine I would want something short and interesting to read instead of

something to long that i would get bored of very easily.

The main pictures of the contents page take up most of the page. The reason for this

is to show they are the main stories of the magazine. They have a little sneak start to

the story this is to get them reading and to get the target audience interested in the

stories. There are large numbers to show the page

numbers of the stories. This is a convention of a contents

page on a music magazine. The colours of the numbers

are black to go with the colour scheme. The image of

the boy wearing a red jacket is Big sean, he is dressed

to fit the mode of address,to make the audainces feel

comfortable and relate to the audiance because this is

the way they dress. Also this artist is a big hit artist which

many young males listen to therefore they would be

interested in him and would want to read about him

and would get them to read my magazine and that was one of my goals. The

picture of the female is Beyonce she is there to promote her new albumand her tour

which at the summer of 2013. She is dressed in a way that makes her look vulnerable

and submissive. This goes with The Male Gaze theory; that is the concept of gaze isone that deals with how an audiences views the people presented. For women this

presents them in the way women are looked at in the media in the male point of

view also how women look at themselves. This images she is presented in to pleasce

the male viewers. Also she is represented in a way that she looks at herselfand that is

confident in who she is, this is to present who she is and Beyonces is an independent

and powerful women this would appeal to young men because they want women

who are independentt but still beautiful. The third image is of the main story which is

bigger then all the rest of the images to show thats the main story he is looking

confident to present his personality.

This is on the bottom of my contents page. This is the main

social websites that young male youths go on. They are

Facebook twitter and instagram. The reason I had put them

on the page was because I had found out that in my research that may target

audiences go on these websites very often there would be a free advertisement for

people to go on my pages this would lead to people starting to read my magazine.Synergy is the interaction of multiple elements in a system to produce an

effect different from or greater than the sum of their individual effects. there

for more people would know about my media magazine as I'm using morethan one form of media.


6/8

These are the regulars of my magazine. Regulars are the stories that come up every

issue. They are regulars that people want to know

about and people keep up with. This is a convention

of a magazine.

These are the page numbers of the issue they are in

black to go with the colour scheme of the magazine

to connect with the rest of the magazine. These go with the code and

convention of a magazine page all the magazine I had research had them

The colour scheme of my contents page is black and white, this I have

explained before it has a strong meaning behind it to portray the issues

main topic on Jamal Lewis. I have broken the codes and conventions of a contents

page colour scheme, because its meant to have three as the entire magazine had

three colours. I also followed the codes and conventions of a double page spread

to make it contact with the rest of the magazine to show that this is from the same

magazine.

Double page spread

On my double page spread the main image is of the main

story of the front cover the up and coming artist Jamal Lewis. I

have chosen this image because it makes him look powerful,

confident and independent. The reason I have made him looklike this is because in the article he comes across as an

independent person who does not rely on no one else but

himself. This creates a strong mode of address for my target

audiences who believe and see themselves as independent

and aspire to be successful and who want to be like Jamal

Lewis successful at a young age. He is wearing the tuxedo to

express his life and to show he is not the typical hip hop artist

that is shown in the everyday life around the media. He is looking straight at the

camera to show his power and to show he is not threatened by anyone in the

industry. I have followed the codes and conventions of a music magazine by

making the image large and take up a full page this is common on most music

magazines in the industry. This is because they want to show that this is the main

artist in the magazine and is based on him. There is also a little post note to give

information of the artiste only some of the magazine has this. I decided to do this

because as my artiste is an up and coming artist I thought people would want to

know some personal information about him, to make the target audiences feel like

they know him so they are comfortable.


7/8

This is the sub title of my double page spread this is a code and convention of a

music magazine as most of the magazine I had research had a sub title on the

double page spread. The subtitle is to explain the main title and it usually sums up

the story of the double page spread. This shows that the main artistes a powerful

and independent artiste and he does not need any one. This fits the mode of

address as young males that are in my target group look at themselves as

independent young men who like to see themselves as a strong male figure.

This is the main article of my double page

spread. This follows the codes and conventions

of a magazine because the article is in three

columns this also takes up a full page and this isa code and convention of a double page

spread as the research I had done on other

music magazines all have three columns. Also I

have a small picture of the artist this is a feature

I wanted to add as not many of the magazines

had a small picture in there double page

spread.

This is a banner at the bottom and top of my double page spread I had done this to

make the page fit with the front cover and contents so it all contacted and showed

that they all were from the same magazine to create Brand identity. There are also

numbers at the two sides of the magazine to show he page numbers of the page.

This is a codes and convention all the magazine have a page number they fit in with

my pages also. The colour scheme of the double page spread also goes with therest of the pages to make them connect


8/8

The main title of the double

page spread is called mirror

the reason behind this is

because the artiste sees

himself as an inspiration to himself so he does not look up to anyone but himself

because so many people in his life had let him down. So he believes when he needs

inspiration he looks int the mirror and motivates himself. I had made the R reflect

because to show the mirror reflection of himself so the represents him. This creates a

strong mode of address for the target audiences who see them self as independent.

The colour of the main title represent himself the white has connotations of pure and

unique and he is pure to the industry and he different to the rest of the artiste in the

industry. The typography of the title is bold and large and takes up large spaces this

goes with the codes and convention of a double page spread as all the pages had

a large name to show that this was the name of the article and to catch the

readers attention. This also is connecting with the readers to make them feelmasculine as all youngs want to be muscling and a strong male figure.

in what way do your media produce use 1 (1) 4

Documents