STAY CONNECTED

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Supima would like to take this opportunity to wish our extended family of growers, brands, retailers and all that contribute to the success of the Supima brand a wonderful Christmas holiday. We are

grateful for your support!

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Year’s End With Supima----------------------------

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Supima Design CompetitionAlumnus Competes on

Project Runway----------------------------

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The Supima HolidayGift Guide----------------------------

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Market Update Report----------------------------

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Licensing Update

Year’s End With Supima

In This Edition

DECEMBER 2019AMER ICAN GROWN | SUPER IOR | RARE | AUTHENT IC

ith the end of 2019 upon us Supon us, it is an opportunity to reflect on the past year and highlight the many

achievements of the Supima® brand. From licensing and business de-velopment to marketing and a robust traceability program, the Supima

organization has been hard at work this year to support our family of growers, manufacturers and brand partners.

2019 saw a ramp-up of both new and existing activities. Greater visibility from the numerous programs throughout the year has lead to increased global awareness in the face of a challenging business climate.

With a program that started with one licensee in Japan in the early 1980’s, Supima now counts over 560 licensees in 47 countries. This record number includes close to 200 retailers, new and established wholesale brands and countless suppliers throughout the supply chain. The growth in the number of companies branding their products as Supima is a testament to the superior extra-long staple cotton grown in the U.S.A and passionate, multi-generational farmers that forged the American Pima cotton industry.

Although sustainability is an elusive term, the Supima organization and our family of growers have always believed in implementing low-impact, environmentally friendly farming practices. In our view, you cannot have true sustainability without transparency. Consequently, Supima has been at the forefront of transparency and traceability for many years. The recent rollout of our verification program with Oritain demonstrates our unwavering commitment to transparency and protecting the integrity of American-grown Supima cotton.

Supima continues to gain ground and increase its presence across multiple product categories. From home fashion to activewear, and everything in-between, brands and retailers across the globe are developing innovative products that use Supima cotton. It is also important to acknowledge growth in new channels of business. This year, through our licensee Standard Textiles, Supima cotton entered the hospitality industry. Many of the best resorts around the world are now pro-viding guests the experience of luxury with Supima cotton.

We are encouraged by the onslaught of inquiries by new businesses

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that are looking to use and partner with Supima cotton. American Pima cotton has a heritage and story that is resonating with companies across the supply chain. Not only is our ELS cotton looked at as a key ingredient in product development but it has also become a key point of difference for many brands when convey-ing Supima cotton’s premium characteristics to consumers.

2019 was a banner year for Supima’s mar-keting and public relations efforts. Supima continues to forge relationships with industry magazines like Home Textile Today and Sourcing Journal, garnering valuable editorial coverage. Social media and consumer outreach has shown unprecedented growth, engaging with consum-ers and expanding Supima’s digital footprint.

This year marked the company’s first-ever

Supima Harvest Celebration. Although farm visits have been a regular part of Supima’s educational programs, the Supima Harvest Celebration saw over 50 attendees from 20 brands come together for a two-day event that included round table discussions combined with visiting and interacting with our growers. It was an exceptional two days that gave our brand partners an insider’s perspective on the process, care, and pride that goes into growing the top 1% of the world’s cotton.

Awareness in the global markets also con-tinues to grow. For the second year in a row, Supima has held the Supima Design Lab in Paris, France and has partnered with the Hyères International Festival of Fashion and Photogra-phy. Held at the landmark Hotel de Talleyrand, designers from around the world and winners of

the Hyères Festival presented limited collections that featured fabrics made with Supima cotton. The Design Lab was also an opportunity to present the winner and finalists of Supima’s annual design competition to the international community. Attended by dignitaries, fashion industry executives, and press, the Supima Design Lab was a huge success and received editorial coverage in prominent international media outlets including FashionNetwork and SayWho France.

As 2019 comes to close, Supima looks to a new decade of success. We would like to thank all our partners for their continued com-mitment to the Supima® brand and look for-ward to working together in 2020. We wish you all a happy and healthy holiday season and a prosperous New Year!

Year End with Supimacontinued from page 1

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Supima Design Competition Alumnus Competes on Project Runway

From the halls of FIDM and FIT to launching his couture brand Celestino, Sergio Gua-darrama has never shied away from pushing the boundaries of fashion design. It was 11

years ago that Guadarrama wowed the crowd at Su-pima’s inaugural design competition with his Supima inspired collection that included a couture wedding dress made from men’s shirting fabric. Guadarrama went on to win the first installment of the SDC and has never looked back.

Today the designer is known for his modern take on classic silhouettes and the breadth of his collec-

tions that encompasses everything from menswear to avant-garde couture.

Guadarrama can now add television to his resume after being selected to participate in the latest installment of Bravo’s Project Runway series. Hosted by Super Model and Entrepreneur Karlie Kloss, season 18 of Proj-ect Runway sees Guadarrama compete against 15 of his peers for a chance to win the $250,000 grand prize.

Tune into Project Runway every Thursday at 9:30/8:30c to cheer on and support Guadarrama on his journey to become the Project Runway season 18 winner.

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Chris Evens may have made the crewneck Fisherman sweater hot for the holidays, but Brooks Brothers has upped the ante with its Cable Crewneck Sweater, made with premium Supima cotton. Crafted with 2-ply, 9 gauge 100% Supima cotton, this cable crewneck is sumptuously soft and the perfect weight whether it’s the dead of winter or an early spring morning. The multiple color options and detailed ribbing at the neck, swoop, and cuff add the perfect hint of style to a classic piece.www.brooksbrothers.com

BROOKS BROTHERS

From nightshirts to boy shorts, the team at Hanky Panky has your innerwear essentials covered this holiday. It’s always nice to freshen up her underwear drawer with the collection of premium crafted Supima cotton items. American-grown Supima cotton makes these must-have pieces soft on the skin and gives them the strength to last wash after wash. Hanky Panky delivers the perfect stocking stuffers this season.www.hankypanky.com

HANKY PANKY

Take your gift giving to the next level this holiday season with one of these luxe Supima essentials! Used by some of the best brands from around the world, American-grown Supima cotton adds the ultimate softness, strength, and vibrant color to all of these must-have gifts. No matter who the giftee, you won’t go wrong with one of these premium-crafted Supima products. Give the gift of Supima this season and you’ll be the rock star of holidays.

The Supima Holiday Gif t Guide

The ideal gift for that winter getaway to the beach, this V-neck tee from Agave hits on all the right notes. Cut and sewn in Los Angeles, California, this tee is crafted with pride using a 100% Supima cotton jersey fabric. The soft-hand is only enhanced with an enzyme wash and the dyed-to-match baby cover topstitching finishes the clean look. Wrap a bow around this tee and he’ll use this tee for seasons to come. www.agavedenim.com

AGAVE

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This Luxe Supima® Turtleneck Tunic from J.Jill will quickly become her go-to fashion piece this winter. Crafted with premium, Supima cotton the team at J.Jill designed this turtleneck to last. The silky-soft Supima fabric blend adds a lustrous appearance, exceptional strength and beautiful draping. The J.Jill Supima® Turtleneck Tunic will elevate her wardrobe and add a bit of luxury to her everyday style.www.jjill.com

J.JILL

There is nothing better than getting personal for holidays and you’ll hit the mark with a set of monogrammed towels from Lands’ End. The soft, luscious hand comes from using Supima cotton, the world’s top 1% of cotton. The Supima® towel, sculpted set includes 2 hand towels, 2 washcloths, and 2 bath towels. The beautiful sculpted design, together with personalized monogramming adds a touch of elegance to any bathroom.www.llbean.com

LANDS’ END

For a gift that will keep on giving for years to come you won’t go wrong with the L.L. Bean Supima® flannel sheet set. With a 4.8 star rating and over 172 reviews, L.L. Bean hits on all the right notes. Made with 100% Supima cotton, the extra-long staple, American-grown cotton gives these sheets an incredibly soft-hand and luxurious drape. Available in five rich colors including Bluegrass, Mid-blue, Natural, Sandbar, and White, there is a color option for every decor. www.llbean.com

L.L. BEAN

The ultimate gift for the denim lover in your life, Naked & Famous brings you its Elephant 8 limited series selvedge denim jacket. Perfect for layering on those cold winter days or transitioning into spring, this premium selvedge jacket is crafted in Canada using 22 oz. Japanese fabric from100% Supima cotton. Supima’s extra-long staple cotton is the top choice for this jacket giving it the softness and durability you’d expect. The Elephant 8 Selvedge Denim jacket has a classic fit with slash pockets, inner pocket bags, and chest flap pockets. tateandyoko.com

NAKED & FAMOUS

It’s all about stripes this holiday with Kaktos’ collection of Made in the USA, Supima cotton socks for men. He’ll have fun wearing these bold-stripped crews no matter what the occasion. These premium crafted socks feature padding and cushion in the sole, light compression arch support, and seamless toe closure for the ultimate in comfort. The collection of colors: ocean, blue, dark navy, yellow, and black gives these socks character whether for work or play. kaktos.com

KAKTOS

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The men’s classic sweatshirt is the perfect gift for those chilly winter days. Made using American-grown Supima cotton, this sweatshirt has that soft, luxurious feel that will only get better with age. Offered in black, deep navy, and sharkskin grey, this sweatshirt is spun in a French-terry Supima cotton and is avail-able for both men and women. U.K. based The Cotton Story was founded on three key beliefs: honest pricing, responsible manufacturing, and designing luxury basics. thecottonstory.co.uk

THE COTTON STORY

The practical gift is always a winner for the holidays and Uniqlo has the perfect present. The retailer’s collection of men’s boxer briefs will put a smile on his face and give him one less thing to buy for himself. Made with American-grown Supima cotton, these boxer briefs have just the right amount of stretch for that snug fit and the updated front sly features a new sleek design for added comfort. Manufactured with anti-microbial and anti-odor properties, Uniqlo’s collection of boxer briefs will keep him fresh and comfortable all day long. www.uniqlo.com

UNIQLO

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December 12 — There were (5,800) bales in net new sales reported for the week versus (4,500) bales reported the previous week. Current registered export sales for the 2019/20 crop year now total 299,700 bales. This level of sales is 68.9% of the sales level at the same time last year when 434,900 bales in sales had already been registered. Current shipments stand at 118.3% of last year with 140,700 bales shipped versus 118,900 bales shipped at the same time last year.

There were 5,800 bales in new purchas-es made this week by India (4,400), Korea (600), Japan (300), Bangladesh (200), Guatemala (200), and Turkey (200).

There were no bales in destination changes this past week.There were no bales in cancellations this past week.Export shipments this past week totaled 8,000 bales versus 7,200 bales

the previous week. Shipments this past week went to India (2,600), El Sal-vador (1,200), Pakistan (1,200), Bangladesh (1,000), Vietnam (900), Thailand (600), Korea (300), Japan (200), and Turkey (100).

The top five leading importers for the 2019/20 crop year are led by India with purchases of 131,700 bales. Pakistan, China, Vietnam and Peru round out the top five with purchases of 36,300 bales, 21,100 bales, 17,400 bales, and 15,100 bales respectively. These five nations account for 73.9% of all the export-based purchases of American Pima made to date this year.

There were no bales in net new forward sales reported this week. The current new crop sales totals stand at 33,100 bales and 0 bales respectively for the 2020/21 and 2021/22 years.

Source – USDA-FAS U.S. Export Sales – December 12, 20191996 – 2018 sales listed in thousand running bales* 2019/20 sales listed in running bales through December 5, 2019

NOTE: The figures represented in this table may not exactly match those presented in the USDA-FAS report due to variances in rounding. The in-formation contained herein should only be used for reference purposes.

Market Update Report

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PRESORTFIRST CLASS

U.S. POSTAGE PAIDPHOENIX, AZ

PERMIT NO. 1662

IMPORTANT WEB LINKS FOR AMERICAN PIMA CROP INFORMATION

Supima offers a variety of reports for growers, manufacturers and retailers of American Pima cottonin the areas of specific product information, overall market data, and background research. The reports are

updated frequently with the release of new data and are available for use by anyone interested.

USDA - AMS Pima Spot Price (Daily):http://bit.ly/AMSPimaDailySpot

USDA - AMS Cotton Reports:http://bit.ly/AMSCottonReports

USDA - NASS U.S. Production Estimates (Monthly):http://bit.ly/NASSCropProduction

USDA - FAS Export Sales Report (Weekly):http://bit.ly/FASWeeklyExportSales

Classing Reports:By Office: http://bit.ly/AMSPimaClassingOfficeBy State: http://bit.ly/AMSPimaClassingState

U.S. ELS Competitiveness Payment Report (Weekly):http://bit.ly/FSAELSCPPReport

1710 W Ranch Rd, Ste 205Tempe, AZ 85284

Return Service Requested

With an all-time high of over 550 licensees across the global supply chain, interest in becoming a Supima partner continues to grow at an unprecedented rate. Supima is excited to introduce our newest group of licensees for the month of November. Supima continues to focus on expanding its network of manufacturers, brands and retailers in an effort to ensure that each and every product that carries the SUPIMA® label is sourced from a recognized supplier.

Aysoy Pazarlama Tekstil San Ve Tic A.S. (Turkey) - ManufacturerFellow Clothing (Australia) - Men’s, Women’s T-Shirt, Women’s Loungewear BrandFoshan Shunde New Style Knitting & Garment (China) – KnitterIndigofera Prima Jeans (Sweden) - Men’s T-Shirt BrandNine 2 Nine Intimates Ltd. (Bangladesh) - Manufacturer - ApparelPureCare (USA) - Bedding Brand, Wholesaler

Be sure to visit our supplier directory for a full list of licensed companies at www.supima.com/suppliers

All In the Family

LicensingUpdate

To learn more about Supima’s consumer initiatives, industry news and updates, please visit SUPIMA.COM