in the time of covid navigating the camp decision · social media - april 20th. shifting gears you...

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Navigating the Camp Decision in the time of COVID Sara Deren Founder & CEO | Experience Camps

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Page 1: in the time of COVID Navigating the Camp Decision · Social Media - April 20th. Shifting Gears You can’t recreate the in-person experience of camp. But you can reimagine. Camp,

Navigating the Camp Decisionin the time of COVID

Sara DerenFounder & CEO | Experience Camps

Page 2: in the time of COVID Navigating the Camp Decision · Social Media - April 20th. Shifting Gears You can’t recreate the in-person experience of camp. But you can reimagine. Camp,

A Little Bit About Me and Experience Camps

Page 3: in the time of COVID Navigating the Camp Decision · Social Media - April 20th. Shifting Gears You can’t recreate the in-person experience of camp. But you can reimagine. Camp,

Agenda

Decision FrameworkCan we open camp?Should we open camp?How do we open camp?

Communications Shifting GearsHow often, when, to whom, and in what order?

If you decide not to open, how do you decide what to do next?

A framework and case study for assessing, deciding, and communicating plans for 2020

Page 4: in the time of COVID Navigating the Camp Decision · Social Media - April 20th. Shifting Gears You can’t recreate the in-person experience of camp. But you can reimagine. Camp,

Decisions, DecisionsHigh-level framework for deciding whether or not to open camp

Can We Open

Should We Open

How Do We Open

Page 5: in the time of COVID Navigating the Camp Decision · Social Media - April 20th. Shifting Gears You can’t recreate the in-person experience of camp. But you can reimagine. Camp,

Can We Open?CONSIDERATIONS● State and local guidelines ● Date of camp opening

phase● Facilities

RISKS● Your dates aren’t within the

window of your state’s camp opening phase

● The phase dates shift based on outcomes from earlier phases

● Your facility shifts dates for other program needs or doesn’t open at all

Page 6: in the time of COVID Navigating the Camp Decision · Social Media - April 20th. Shifting Gears You can’t recreate the in-person experience of camp. But you can reimagine. Camp,

Governing and Advisory Agencies★ States - Phased opening dates and parameters

★ CDC - Health standards, requirements and restrictions

★ OSHA - Workplace management and staff safety restrictions

★ ACA - Suggested Practices by panel of experts

Page 7: in the time of COVID Navigating the Camp Decision · Social Media - April 20th. Shifting Gears You can’t recreate the in-person experience of camp. But you can reimagine. Camp,

Should We Open?Key Considerations● Camper population● Screening● Ability to manage illness, isolate,

contact trace● Staff availability● Medical Staff● Mental health● Financial● Size of camp● Contingency plans

RISKS● Serious illness to any or

many campers and staff● Caregiver transmission● Staff availability/

willingness to work● Managing anxiety of

campers and staff● Reputational risk to the org● Liability

Page 8: in the time of COVID Navigating the Camp Decision · Social Media - April 20th. Shifting Gears You can’t recreate the in-person experience of camp. But you can reimagine. Camp,

ACA Guidelines Include...★ Recommended Supplies - cleaning supplies, PPE, medical supplies★ Communications ★ Health - Screening and Prevention ★ Facilities Management★ Food Service★ Cleaning and Disinfecting★ Activities★ Social Distancing Considerations★ Transportation Considerations

Page 9: in the time of COVID Navigating the Camp Decision · Social Media - April 20th. Shifting Gears You can’t recreate the in-person experience of camp. But you can reimagine. Camp,

How Do We Open?Key Considerations● Screening● Hygiene● Policies and planning● Group size programming● Meal service● Communication● Travel● PPE

RISKS● Availability of testing and

recommended supplies● Stress on camp staff and

leadership● Expertise required to

responsibly open● Comprehensive

risk-management training

Page 10: in the time of COVID Navigating the Camp Decision · Social Media - April 20th. Shifting Gears You can’t recreate the in-person experience of camp. But you can reimagine. Camp,

Communication

Share what you know.

Admit what you don’t know (and when you think you’ll know).

Be genuine.

Be respectful of peer orgs.

Communicate often.

Page 11: in the time of COVID Navigating the Camp Decision · Social Media - April 20th. Shifting Gears You can’t recreate the in-person experience of camp. But you can reimagine. Camp,

Comms Order of Operations1. HQ Team - April 3rd2. Board (Weekly email updates since the start of COVID-mania + Exec Committee meeting

+ All-Board Zoom announcement) - April 9th3. Camp Directors (by phone) - week of April 13th4. Host Camps (by phone) - week of April 13th5. Volunteers and Camp Families (emails with attached letter to campers) - April 17th6. Major Donors (by phone) - April 17th7. All Donors (by email) - April 20th8. Announcement pop-up on website with link to rationale - April 20th9. Social Media - April 20th

Page 12: in the time of COVID Navigating the Camp Decision · Social Media - April 20th. Shifting Gears You can’t recreate the in-person experience of camp. But you can reimagine. Camp,

Shifting GearsYou can’t recreate the in-person experience of camp.

But you can reimagine.

Page 13: in the time of COVID Navigating the Camp Decision · Social Media - April 20th. Shifting Gears You can’t recreate the in-person experience of camp. But you can reimagine. Camp,

Camp, ReimaginedA virtual model that aims to surprise and delight, connect and support our community, and bridge the gap between summers in a meaningful, impactful way.

Reduce Isolation

Enhance Joy

Offer Support

Page 14: in the time of COVID Navigating the Camp Decision · Social Media - April 20th. Shifting Gears You can’t recreate the in-person experience of camp. But you can reimagine. Camp,

Experience Camps @Home

Crisis Response Virtual Camp

Volunteer EngagementCare Packages

Page 15: in the time of COVID Navigating the Camp Decision · Social Media - April 20th. Shifting Gears You can’t recreate the in-person experience of camp. But you can reimagine. Camp,

What We’re NOT Doing and WhyClinical Programming - Grief Work● We don’t know if their home environments are safe for them to open up● There is a lack of privacy that would be required for group confidentiality and honest sharing● We are not able to manage emotional safety● “We don’t want to put campers in a position to be unraveled but not get wrapped up again in way we can

do at camp.”

Having Volunteers Contact Campers Directly● Campers are minors and volunteers are adults. Motivations can be misinterpreted and leave the adult

and the organization vulnerable.● The “Rule of 3” still applies outside of camp, for the protection of campers and staff● We don’t want anyone to create expectations they can’t fulfill

Page 16: in the time of COVID Navigating the Camp Decision · Social Media - April 20th. Shifting Gears You can’t recreate the in-person experience of camp. But you can reimagine. Camp,

Other Virtual Considerations★ Do all/enough campers have access to a technology device/internet

connection?★ Will kids still be sitting inside at home this summer?★ Will parents and caregivers be back at work and unable to get them online?★ Are campers burnt out on virtual experiences from distance learning?★ For fee-based models, do you charge or not?★ Are we doing this for us or for them?

Page 17: in the time of COVID Navigating the Camp Decision · Social Media - April 20th. Shifting Gears You can’t recreate the in-person experience of camp. But you can reimagine. Camp,

Once you decide…Tell Your Story

Page 18: in the time of COVID Navigating the Camp Decision · Social Media - April 20th. Shifting Gears You can’t recreate the in-person experience of camp. But you can reimagine. Camp,

Good Luck!Feel free to contact me with questions or to chat!

Sara Deren | [email protected]