in the mix magazine - spring 2014

2 in the Mix Magazine

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After a long, long winter, we welcome back the warmer days. Open up the bistro doors and put the tables back out on the patio! in the Mix starts off 2014 by celebrating one of the most notorious libations of all times, Tequila! Our features on the subject include a collection of compositions by some of our best journalists. We delve into the uses, history, future, packaging design and travels involving this magical spirit. On the wine side, we have two remarkable stories on Spain. Rolling on the Ribera by Elyse Glickman is one of her best articles on Spain. We also feature an essay by Ed Korry on Sherry. Ed is not only an educated man on all subjects of wine, but he is also especially profound when it comes to Sherry. In fact, he is a formador homologado de los vinos de Jerez an official wine educator of Sherry. Once you read this, youll get it. Ever thought about pouring wines on tap? You should. Read the article A Better Way to Serve Wines by the Glass and you will know why! Find out why Titos Vodka is for the dogs in a heart-lifting story on page 60. Do you think you know your Spanish wines? Try Barry Wiss crossword puzzle and let us know how you did. Bartender, Mixologist or Bar Chef? That is the question posed by our publisher, Don Billings, to five of the industrys top authorities on the subject. See what they think in this thought-provoking expose. Theres always a lot more inside, including technology, training, travel and more! Have a great springtime.

Mike RavenEditor in the Mix

On the cover Atlanta artist, Suzi Selman, painted a portrait of a vintage jimador harvesting an agave plant to uncover the magical pina used to distill Tequila.

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Innovate

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26. Spotlight On Jon Holecz, vice president of marketing at Western Spirits

28. Midscale Hotels Have Bars Too by Ned Barker

44. A Better Way to Serve Wine by the Glass by Mike Raven

56. Technology Your Room is Ready. :) SMS Hospitality Services by Adam Billings

78. Designing Tequila Color, shape and design of todays Tequila bottles by Christine Heller

96. A Panel of Masters Tylor Field III moderated a panel for Landrys 2014 Leadership Conference.

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Explore

14. The Adventures of George: Mezcal Hold the Worm Please! by Tony Abou-Ganim

58. Making the Rounds The Ritz-Carlton, Naples Beach Resort by Helen Benefield Billings

60. Vodka for Dog People by Kester Cockrell-Chau

64. A Diplomatic Recon The Westin Diplomat Resort & Spa by Helen Benefield Billings

68. Rolling on the Ribera Wineries of the Ribera del Duero by Elyse Glickman

98. Crossword Puzzle Wine Crazy for Spain by Barry Wiss, CWE, CSS

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MediaPr in t D ig i t a l Web V ideo

15Spring 2014 itmmag.com Spring 2014 itmmag.com

51Spring 2014 itmmag.com PLEASE DRINK RESPONSIBLYGUINNESS Draught Stout 2014 Guinness & Co. Imported by DIAGEO - Guinness USA, Norwalk, CT.

*Allowing room for the head, which gives you a greater yield per keg

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Resort Features

Seven dining venues plus in-room dining await guests

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2014

A NETWORKING BEER, WINE & COCKTAIL PARTY

BENEFITING CORE

MARCH 24 | 6-9PM

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MARCH 25TH MARCH 26TH

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102 in the Mix Magazine Spring 2014

in the mix magazine - spring 2014

Documents

mix magazine spring

mix magazine explore14

mix magazine29spring

mix magazine2226innovate22

subjects of wine

crossword puzzle wine

tequila color

barry wiss crossword