ARTICLE ARTICLE PRESENTATIONPRESENTATION

ON ON IN-STORE IN-STORE MARKETINGMARKETING

In-Store marketing is increasingly turning into a virtual last mile for marketers, which could play a major role in their long term Success.

An Article By:-

Rajita Chaudhuri

4Ps Business and Marketing

It’s the latest way in which marketers are trying to reach the wallets of consumers.

It’s also known as “Mall Marketing” or “Shopper Marketing”

• In-Store TV• Digital Signage• Dangling from

the ceiling• Card reader• Flat screens

Reasons behind In-Store Reasons behind In-Store MarketingMarketing

• Purchase behavior are unplanned and impulsive.

• Research, has proved more than 70% of purchase are made inside the store.

• An advertisement being seen in-store ,causing a sale is more than an ad seen in-home.

• 74% of buying decision & 37% of brand switching decision happing in-store.

In-Store Marketing In-Store Marketing IndulgeIndulge

in in Corporate World Corporate World

• Wall-MartWall-Mart• P&GP&G• RbkRbk• H&MH&M• PantaloonPantaloon

Wall-Mart…..

P&G

PantaloonPantaloon

• In china, in-store advertising contribute 4-6% of the total sales of store.

• Mumbai malls estimate that selling ad space in-stores accounts for 15%of the mall’s revenue.

• In-Store marketing has becoming an important stream of revenue for retailers.

You can reach me at:-

abhishek_shashank@yahoo.co.in