in no vision newsletter - 2010

8/2/2019 In No Vision Newsletter - 2010

1/25

0

Editorial Team :Ruchi Tewari(Faculty Facilitator)

Shibanie KhareSharon Dsilva(Batch 2011)

PRIVATE CIRCULATION ONL


2/25

1

A leader should know how to manage failure 2

Ping Pong Balls : The Next Generation Car Fuel 7

Make Banks Boring Again : Leave the field, you may

fail!! 9

The future of Internet Marketing and Social Media 11

Just 1411 left, now the countdown begins 13

Aristaeus : The HR Club 15

The Finance Club 16

rand Klub : The Mar etin Club 17

Paths of Glory Jeffrey Archer 19

Freshers Party 2012 21

The Legendary Lungi 23

The World (of Sugary folks)in a box

4

Student Articles

Clubs at IBS - A

Book Review

Student Activities

Leisure

Feature


3/25

2

A LEADERSHOULD KNOW

HOW TO MANAGE

FAILURE

ailure is one thing which is unavoidable.

Any task one undertakes one has to come

across problem. The problem should not

become the captain of the individual. The

leader should become the captain of the

problem and defeat the problem and succeed.

A leader must have certain characteristics:

A leader must have a vision. A leader must be

willing to travel in an unexplored path. There isa normal tendency to travel in a well laid out

path. But the leader takes the path which is

untravelled and unexplored. A leader must

know how to manage success and most

importantly, failure. Any mission he or she takes

up has to go through failures and hence he or

she should know how to manage failures. The

leader must have the courage to take decision.

A leader must have nobility in management.

Every action of leader should be transparent.

Work with integrity and succeed with integrity.

Most importantly a leader must be continuously

in touch with people.

Think of any leader and you will find all above

characteristics. To narrate a short story:

India Rocket Program : In 1973 the ISRO was

given the task to put Rohini Satellite in the orbit

by 1980. For this IRSO had to build Satellite

Launch Vehicle. Dr. A.P.J. Abdul Kalam was

made the project director. In 1979 in the month

of August the rocket was launched but it was a

failure.

The rocket was launched at 7:00 am and there

was press conference at 7:45 am. That day the

ISRO chief, Mr. Satish Dhawan, attended the

press conference and took the whole

responsibility for the failure and appreciated

the team for their effort. He also said that more

technological support will be provided to make

the mission successful.

(Contd)

F


4/25

3

The next year (1980) in the month of July the

Rohini was launched with the SLV and the

mission was a great success. Again there was a

press conference and Mr. Satish Dhawan was

also present but he said to Dr. Kalam that you

go ahead and take the press conference.

The message is that when there was a failure

the leader took the responsibility and when

there was a success he gave opportunity to

others.

Source: An Interview with Dr. A.P.J. Abdul

Kalam at Wharton School Of Management

A small poem on creativity:

Learning gives creativity.

Creativity leads to thinking.

Thinking Provides Knowledge.

And Knowledge makes you great.

( Dr. A.P.J. Abdul Kalam)

Srikant Singh

Batch 2011


5/25

4

THE WORLD

(OF SUGARY

FOLKS)IN A BOXSummer Internship Program, an important part

of our MBA Course Curriculum, is an attempt to

bridge the gap that exists between the textual

world and the corporate world.

My SIP was at Dexter Consultancy where I did a

few end to end projects and was involved in ahost of other projects. One of the end to end

projects which was also my main project was

that of the creative conceptualization of a

diabetes based website, while the other was a

qualitative research to understand the online

behavior of doctors.

The first one i.e. creative conceptualization of a

diabetes based website, was my main project

where I had to do the concept development

and content designing of a diabetes website

called Sugaryfolks.com.

This was an existing website created by Dexter

but was not getting enough responses as

regards visitors and memberships. Thus, the

main aim was to completely revamp the

website.

The concept started from the name of the

website i.e. Sugaryfolks.com A world of Sugary

folks. A place where all the Sugary folks or the

Diabetics live A town of Sugary folks A town

called Misthidhanni

In this town the Diabetics or the Sugary folks

live their life as any Indian person living in a

Metro. The following story says it all

Once upon a time,

somewhere in India was a

town a town unknown to many and known to

only a counted few, where

lived many valiant and


6/25

5

hardworking folkin a

town called Misthidhanni.

The folk in this town were called Diabetic by others

and Sugary Folk by

themselves.

They lived their life with

passion and vigor in spite of others saying, living with

diabetes is very difficult.

They all aimed to make a

mark in their respective

activities, be it the smallestor the greatest

Source: The About

Misthidhanni Page

Implementing this idea was the biggest

challenge, since the concept was thought out of

the box and it had to be implemented or fit

inside the box, since every organization and its

projects have many constraints, mainly time,

cost and resource. To ensure the sites

implementation using this theme, I had to think

through each page and navigation of the

website. This was done by putting those ideas

on paper and then creating them digitally either

through a Power point or CorelDraw imagery.

Another point that needed to be worked on was

that of individualizing the concept and the site

so that the viewers would be able to identify

with the site. This required creation of the

people of Misthidhanni which would be both

unreal yet real. These people were later

thought to be animations which would perform

the day to day life of a diabetic.

Here comes the creation of stick animation

which later became the sugary folk. Black


7/25

6

shadows of humans, who performed various

activities like jogging early morning, eating

breakfast, taking medication or insulin, relaxing

and enjoying music etc. I created these

animations through stick-animation software

called 'Stykz'.

The main challenge here was to keep the fun

element without making it too funny since it

was a diabetes based website. Also, the

toughest part was to explain the concept of

diabetes in the most lucid and understandable

form without the use of too many words and

external videos, since most of them have

copyright problems and the company did not

want to link the website to any other website to

show such basic and important information. I

thus had to explain it through stick animation

only.

This project was an amazing learning experience

since I learnt

1. The importance of imagery and thepictures one uses to create imagery or

a specific feeling.

2. The importance of colors since everycolor signifies a feeling.

3. The detailing required when planning awebsite. For example, there should be

enough navigation points to every page

in the site. Enough i.e. not too much

and not too little.

4. The importance of putting all yourideas on paper before moving to the

next stage.

And above all, thanks to Dexter and mycompany and my faculty mentor, Prof. Toby

Mammen, I learned to think of the concept

creatively and the content practically and

still manage to keep them both i.e. the

concept and the content, in the same line.

In short, this SIP was a great experience of

imagining Out of the Box and

implementing In the Box.

Neha Mehta

Batch 2011


8/25

7

PING-PONG

BALLS:

THE NEXTGENERATION CAR

FUEL

he car of the future could be

powered by small soccer ball shaped

Ping-Pong Balls filled with

hydrogen gas. If the project takes off

commercially, it would be a golden step

towards reducing the worlds dependence

on fossil fuel for transport and help us to

make a greener future.

One of the major problems of using

hydrogen to power a car is that it is difficult

to store. However, Lars Stenmark, inventor

of hydrogen balls (Ping-Pong Balls),

overcame the risk of fire and explosion by

storing hydrogen gas in small glass balls. If

the car crashes and the tank breaks, the

hydrogen filled balls would just spread out

and roll away and the gas from any broken

ball would simply seep out and disappear

into the atmosphere without causing harm.

Now, the major advantage of using these

hydrogen balls is that they will burn cleanly.

Hydrogen is so appealing as a fuel source

for vehicles because while it creates

efficient energy it creates no emission

except for water. This is in marked contrast

to even the cleanest automobiles that run

on gasoline, which still release carbon into

the atmosphere and contribute to the

green-house gas problem which is the

major cause of global warming.

Nowadays, some hydrogen fuel vehicles like

Honda FCX, BMW Hydrogen 7, and

Chevrolet etc. are available in the market;

however, they can only carry a relatively

T


9/25

8

small amount of fuel and cannot be used

for long journeys. Using these Ping-Pong

Balls in these hydrogen powered cars

would help eliminate that storage problem.

Hydrogen car can also give more mileage as

compared to gasoline powered vehicles eg.

A car using hydrogen fuel can go up to twice

the mileage as a gasoline car on the same

amount of fuel. So, the Indian Automobile

Companies should go for such a technology

to take competitive advantage over its

competitors.

Sumit ChauhanBatch 2012


10/25

9

MAKE BANKS

BORING AGAIN:

LEAVE THE FIELD-YOU MAY FAIL!!

ankers over the world are held

responsible for the recent financial crisis

that lead to losses of over USD 1.4

trillion and the number of bank failure reaching

to the mark of above 150. It is apparent that

such huge intensity of crisis is going to spread a

feeling of fear regarding the uncertainty and

risk involved in the future role of banking.

Hence many experts from the industry have

come up with the idea of narrowing down the

scope of banking. Mervyn King, Governor of

Bank of England has put forward the idea of

Utility-Casino Model for banking where Utility

would deal with the retail banking concept

while Casino would include riskier financial

services like proprietary trading. Dr. Y.V. Reddy -

the former governor of Reserve Bank of India

is putting stress on his theory ofback to basics.

The concept of narrow banking was foremost

put forward by noted economist and Nobel

Laureate Paul Krugman.

Ultimately the view of narrow banking aims at

making banking boring again. It aims at limitingthe banks to their traditional functions of

accepting deposits and lending loans, where the

interest differential between lending and

deposits rates would become the margin of

banks and not involving in other riskier function

(for the fear of failure). It is like leaving the

ground for the fear of losing. Before

implementing such measure it becomes

necessary to have a second thought on the

issue.

One of the important events to be noted here is

the failure of traditional banks like the Northern

Rock which worked on the concept of narrow

banking. If an already existing bank that was

working on the narrow banking concept FAILED

during the same crisis then would making the

entire banking industry boring help?

More over the customers over the world -

corporate as well as retail- are demanding foran integrated banking system a single

financial institute that would cater to all their

financial needs of banking, insurance,

investment management, tax planning etc. It

shows the future structure of banking system

and the broadened scope of their business

B


11/25

1 0

which is contradicting to the concept of narrow

banking.

It is also argued that after the adoption of this

concept, the narrow traditional bank would

be assured protection by the regulators whilethe casino function of the financial institutes

(investment banks as known now) would be left

to their destiny.

This points out to the problem oftoo big to fail.

In contrary to this it is worth noting that the

too big to fail entities were supported with

huge rescue because of the interdependency of

large number of financial institutes on suchfirms and the failure of such huge firm would

lead to great losses to the economies world

wide along with the loss of confidence of the

customers. Here comes a question - is their any

guarantee from regulators and government for

not supporting the financial institutes which

have similar huge sizes and enjoy the

dependency of a large number of other firms on

itself? If not then the problem of too big to fail

would not be addressed.

More over, the co-existence of Utilities and

Casinos, provide an arbitrage opportunity,

where by, during the soothing period financial

institutes with attractive risk and reward model

would take away the deposits from the narrow

banks. But in case of increasing problems and

stress, the flow of deposits would again divert

towards the narrow banks.

The global economy has left behind the narrow

banking era in the phase of 1950s. It would be

a backward move to adopt the concept once

again for the fear of risk and failure. The

industry expert should look forward towards

new emerging opportunities and expand the

scope of the industry. Leaving the field before

playing the game is not the solution to the

issue. We should look forward towards the

challenges of improving efficiency,

strengthening risk management, investing in

financial infrastructure and meeting the new

emerging needs of the customers in a secured

manner. We need to establish institutes that

move beyond the scope of narrow banking and

cater to the emerging needs of customers,

market, and economies through the whole

length of financial services. We should learn

from the lessons of experience and establish a

safe and enterprising banking sector that

supports growth along with financial stability.

Making banks boring again is not a cure one

must look forward to.

Hardik Barot

Batch 2011


12/25

1 1

The Future of

Internet Marketing

and Social MediaByZOHDI RIZVI Internet Marketer| JUNE 26,

2010

Social media sites have revolutionized the way

online businesses market themselves and their

products or services. Tapping into a community

which often is predisposed to your particular

brand, product or service has led to increased

visibility and sales. The viral nature of some

social media sites, like YouTube has also

increased brand awareness. As we move

forward, the tools and techniques we utilize for

our social media campaigns will continue to

change. The future ofinternet marketing and

social media is bright.

Perhaps the biggest change for social mediamarketing will be incorporating social media

directly onto business websites. Allowing

members to post videos, comments, pictures

and more will become more commonplace.

Other popular social media tools such as sharing

will continue to become a large factor when

developing websites and media campaigns. We

are likely to see memberships on business

websites. Much like popular social media sites

such as FaceBook and Twitter, businesses may

be making the leap towards fully incorporatingsocial media directly on their sites.

Businesses will continue to utilize the popular

social media sites as a part of their advertising

campaigns. In fact, they are likely to begin to

designate more time, effort and even funds

towards developing strong social media

campaigns. For example, many businesses have

seen fast paced organic growth on their

FaceBook profiles. Because of this, many start-

ups are buying ad space on FaceBook as soon as

they begin marketing their website or business.

This trend is likely to increase and will

encompass all of the major social media sites.

Another key change will be in the way

businesses use social media. As companies

trend towards controlling their online image

and presence, social media sites will begin

playing a larger role in developing a positive

online image. Companies are likely to utilize

Twitter much more extensively to announce

positive changes, sales or other pertinent

information. Other social media sites will be

used to combat negative press and to release

positive information to the community.

Finally, we are likely to see a growth in videobased social media. Video blogs, introductions

and commercial-like clips are already beginning

to see an increase in their popularity and

relevance. Companies will find new and

innovative ways to use video social media to

increase their presence on the net.


13/25

1 2

Social media is quickly replacing the old

networking system under which business

owners went out into the community to meet

with fellow businessmen and potential

customers. Developing contacts was a timeconsuming process that social media sites has

managed to neatly shorten. Relying on social

media as an integral part of your internet

marketing program will allow you to quickly and

effectively control the flow of information, keep

in touch with your client base and track current

trends and requests, all from the comfort of

your office.

The past few years have shown us how

important social media can be for any online

business. Today, it is apparent that any business

that does not put effort into their social media

campaign is missing the boat.

Many Thanks

Zohdi Rizvi

Batch 2011


14/25

1 3

JUST 1411 LEFT,

NOW THE

COUNTDOWNBEGINS

You might be wondering what this figure states

or indicates, but people who are environment

conscious would definitely have understood it.

Tiger, the "so called" national animal of India is

standing on the brink of extinction. Could you

imagine that "the pride of jungle" has to

struggle in its own country for its survival? Even

more shocking is that India is the only country

where you would find the highest tiger

population. So it is obvious that it is a hot spot

for people ranging from conservationists to

wildlife enthusiasts to researchers and of

course, cruel hunters.

The most ambitious project started by the

Government of India was "PROJECT TIGER" in

1973. 37 years have passed since, and the

numbers are dwindling. During the 1980s, there

was a considerable tiger population of around

4000. But it started declining soon. Some

greedy and hungry, not to be called human has

found a new lust. Today, in India, there are 27

tiger reserves which have "core and buffer

zones" to manage tiger population. Funds of

around Rupees 75 crore have been allocated by

the Government of India for Project Tiger. But,

as usual, it did not reach the right hands.

The problem is not only in India. Our

neighbouring country is again troubling us and

it is none other than China. Today, according to

a recent study done by "National Geographic

Magazine", it is China which constitutes the

largest market for tigers. From skin to penis,

each and every body part of tiger fetches a

handsome amount. The people who are

involved in it are local tribesmen who are

generally nomadic people and in the quest of

earning fast money. They lay traps for the

tigers. You would be shocked to know that a

tiger skin costs around 2 to 3 lakh in an

international market. So when someone gets

such a rich amount why would he/she be

engaged in any other job?

Today the Government of India needs a very

comprehensive plan in order to protect the

majestic creature of the jungle. The locals have

to be involved in it because they are the main

source in the chain. Further, trained rangers are

the dire requirement for the protection of the

core as well as the buffer zones. One major

requirement is to rehabilitate the villagers living

in the core area which comprises majority of

the tiger population.


15/25

1 4

Now the time has come to really do something

for this magnificent creature of the jungles. The

new ray of hope in the form of the Environment

Minister, Mr. Jairam Ramesh, has come as a

lifeline for the few tigers left in the wild. The

Government no doubt is doing its best, but

some new strict laws have to be introduced so

as to curb the hunters. Very little time is left

and much work has to be done. In fact, you and

I can also contribute by writing articles and

putting them on social networking sites and

spreading awareness or by campaigning.

I have kept my fingers crossed, and can only

hope that this animal is conserved not only for

the present generation but also for the future

so that they get to see it in the wild jungle and

hear its roaring voice which, since ages, has

enthralled the whole jungle.

Addvait Tandon

Batch 2011


16/25

1 5

ARISTAEUS:

THE HR CLUB

or giving recognition and creating a brand

for the most important function of

business i.e. HR, students of IBSA batch

2010 thought of starting an HR FRATERNITY

which resulted into the birth of ARISTAEUS The HR Club of IBSA.

With the guidance of Dr Bharti Thaker

Associate Dean Academics and Prof Prashant

Saxena Associate Dean SIP & Students Activity

of IBS-A, batch 2010 HR students had started

Aristaeus in June 2009 with more than 30

members for creating the Brand. Last year,

various activities were conducted like GuestLectures, Industrial Visits, Debate Competitions,

Knowledge Sharing, Placement Support, Short

term business exposure etc. All these activities

had helped the members to improve

competency, which ultimately led them to

become better managers. HR students of other

IBS campuses were also members of Aristaeus.

Not only that, non HR students were also

members of it.

This year also Aristaeus has started its activities.

It is looking for adding some more activities to

its agenda such as live projects, know yourself

activity to know SWOT of all members of

Aristaeus, launch of website of Aristaeus and

many more. Activities and membership of

Aristaeus is not short term. Aristaeus is looking

for long term association with all its members.

Aristaeus will provide a platform to young HR

Managers to share their thoughts and views, to

discuss their queries and help each other in

their profession.

Aristaeus is thankful to its founder members Dr

Bharti Thaker and Prof Prashant Saxena, R.

Mayen first president of Aristaeus - and all

members for their efforts.

Nirav Brahmbhatt

Team Aristaeus

Batch 2011

F


17/25

1 6

THE FINANCE

CLUB

he Finance Club of IBS-A was formed in

June 2010. It is an active organization

where students concentrating in finance

are able to build a social network with fellow

students. It is entirely a student-driven initiative

that collaborates with corporate professionals

from the financial sector to hone the qualitative

and analytical abilities of the students. The goal

of the finance club is to create learning

opportunities outside the classroom, to bring

together all students inclined towards finance,

to increase the interaction between the

students and the faculties and to have

interactive sessions with industry experts.

This is done through various activities such as

guest speakers, projects, presentations, games

and competitions and seminars etc. The club

provides the students various opportunities to

explore issues concerning the nation's economy

and financial markets. Being a club member

gives you the opportunity to interact in such

matters as financial planning, asset

management, investment banking, commercial

banking, portfolio management or anyone

generally interested in financial markets.

Activities conducted till now:

1) Guest lecture on Career in Finance.2) Presentation on Securities Market in India

and Trading System.

3) Presentation on Debt Market in India andits functioning.

4) Guest lecture on Restructuring of Assets:Scenario in India by Mr. Sharadkumar

Bhatia, CEO of Phoenix ARC Private Limited.

5) Plan Du Portefeuille The PortfolioManagement Game

A simulation game where participants were

given virtual money of Rs.50,00,000 to

invest in various investment options like

equity, bond, mutual fund, real estate andfixed deposits. They had to take the

decisions to manage their portfolio on the

basis of the news provided on a regular

basis. The team having maximum value of

the portfolio at the end of the game was

declared as the winner of the game. A team

consisted of two members, one from senior

batch and one from junior batch. The

theme of the game was:

Do you think you can beat the market ? Do

you think you can become a good Portfolio

Manager ?

Do you think you can earn profit in a

volatile market ?

Then its time to prove your ability.

Winners : Vishal Patel & Soumya Mondal

Runners-Up : Ajay Varma & Anurag Bihani

Gaurav Setia

Sunny Agrawal

Batch 2011

T


18/25

1 7

BRAND KLUB:

THE MARKETING

CLUBrand Klub Ahmedabad, a club of and for

like minded individuals involved in the

various facets of advertising and

marketing communication. The mission of the

club is to create forums and events to help its

members improve their professional

competencies thereby raising the standards of

advertising in the state.

Activities

In recent past Brand Klub ahmedabad has

organized the following events

Screening of Best of Indian Ads: ABBY Award

Screening of Best of Outdoor

advertisements:OAA awards Screening of

Cannes Ads Screening of Mirchi Kaan Awards

These events were organized in Ahmedabad.

Individuals from corporate and academic area

have been present and they were thrilled with

the initiative. They showed their keen interest

to provide their support, co- operation and

participation in all the forthcoming events.

Brand Klub ahmedabad intends to organize

such fruitful events in frequent intervals.

Activities in pipeline:

(Exclusively on advertising and marketing

communication area)

General Tea Meetings.

Screening of Ads/Commercial

Seminars & Guest Lectures

Awards to recognize Talents & Efforts

Exhibitions

Workshops & Training Programs

Advertising Career Counseling

Library

Brand Quizzes

Newsletters / E.mailers

Social Projects: Scholarships /Social ads

Affiliated programs in association with other

ad clubs of India.

Other related activity

B


19/25

1 8

Location:

Initially to start in Ahmedabad and at a later

stage we wish to spread the activities and

involve participation from major towns of

Gujarat (Baroda/Surat/Rajkot)

Members /Participants:

The club shall comprise selective

individuals/teams from the following areas

Corporate Communication, Brand & Product

Management, Advertising Agencies, Electronic

& Print Media, Students, Communications &

Advertising Institutes & Entrepreneurs.

Gujarat has given to the nation great brands

and hence we feel it needs an organized

platform that encourages advertising and

marketing communication area to constantly

update and enrich the fraternity in Gujarat

towards the betterment of communication at

large.

Kathit ShahBatch 2011


20/25

1 9

'PATHS OF GLORY'

BY JEFFREY

ARCHER

istory is always disputable. Some say

that history is what the victor writes

and that might not be necessarily true.

The one who dies isn't there to tell his side of

the story...so who would dispute the victor???

This dispute again came to the fore with the

launch of Jefferey Archer's " The Paths of glory".

The book is the story of a British gentleman,

George Mallory whose ambition was to climb

the Mt. Everest which was unconquered at his

time. The story is based at the start of the 19th

century. The author gives an account of his

childhood and his afteryears in an attempt to

build a character that Archer's fans would find

hard to forget.

Mallory's astuteness for climbing is shown

when he climbs the mountains of Europe, the

Eiffel tower of Paris and St. Bascilia's tower in

Rome in an attempt to impress his future wife.

George Mallory was also a modernist. He was a

follower of George Bernard Shaw and believed

in equal rights for men and women which came

true in his lifetime. He became a schoolmaster

and married Ruth. With the start of World War

I, his hopes of climbing the everest, referred to

as "Chomolunga" by the locals get dashed

temporarily. Though he wasn't required to

serve in the war, he still joined the British forces

and was wounded. After the war, he became

the climbing leader for his team's assault to the

Everest which did not succeed the first time

unfortunately. In the second attempt the next

year, he does succeed in climbing the Everest

but dies while coming back. His body was found

in the year 1999. He had promised his wife to

leave her photo on the peak of Everest in case

he reaches there. When his body was found, all

other things were recovered except his wife's

photo leaving the climbing world in a dilemma if

to accept him to be the first man to climb

Everest.

He shows generosity by allowing his fellow

climbers to try to scale the Everest first though

he was the climbing leader. The whole novel

shows how a ferocius competitor, George Finch

fights Mallory inch for inch. But still Mallory

H


21/25

2 0

fights the beuraucrats to allow Finch the chance

to be part of the team to climb Everest.

If George Mallory's name is to be included in

History, we will have to remove the names of

Tenzing Norgay and Edmund Hillary...but sadlywe do not have concrete proof for a great

person who died when his moment of glory

came. He was a character who tried to climb

Everest when nobody knew any routes and its

luring alleys.....

Kripa Mehta

Batch 2012


22/25

2 1

FRESHERS PARTY

2012

Its colorful and loud. The place is full of energy

and zeal. The freshers all excited and nervous

in anticipation of what is going to come. The

evening started with Bhavik Shah and Sharon

Dsilva welcoming the juniors in a Bollywood

fashion. After which Prof. Prashant Saxena took

the center stage and welcomed the students on

behalf of the faculty.

There was a twist in this years Freshers Party,

where the juniors were challenged to showtheir talent, incase they had missed the

auditions for the Freshers. Out of the crowd

came a hunky-dory Punjabi boy, Karan Arora.

He performed on a medley of Punjabi songs and

got the crowd to groove to his moves.

As tradition shall have it, the Mr. & Miss Fresher

contest commenced, there were 5 boys and 3

girls who were competing for the prestigious

title. The contestants had to go through three

rounds, in the first round they had to introduce

themselves, in the second round they had to

show off their talent and in the third round they

had to shield questions from our jury members,

Prof. Prashant Saxena, Prof. Mayank Patel andAnil Shali. After that grueling, the jury tallied

their scores and the winners were

announced,Ms. Mohini Kawade was titled Ms.

Fresher and Mr.Akash Mhowwala was titled Mr.

Fresher.


23/25

2 2

The seniors were not left far behind where

enthusiasm or performance was concerned.

There were several performances by Shibanie

Khare, Arunima Rana, Himanshu Jain, Neha

Mehta and Anand Soni.

After that a scrumptious meal was served and

the DJ played foot tapping music while the

students burnt the dance floor till the wee

hours.

All of this was possible due to the sincere

efforts put in by the members of the Freshers

Team. Keep up the good work and Good Luck.

Sharon Dsilva

Batch 2011


24/25

2 3

The Legendary

Lungi

Just as the national bird of Kerala is Mosquito,

her national dress is 'Lungi'. Pronounced as 'Lu'

as in loo and 'ngi ' as in 'mongey', a lungi can be

identified by its floral or window-curtain

pattern. 'Mundu' is the white variation of lungi

and is worn on special occasions like hartal or

bandh days, weddings and Onam.

Lungi is simple and 'down to earth', like the

mallu wearing it. Lungi is the beginning and the

end of evolution in its category. Wearing

something on the top half of your body is

optional when you are wearing a lungi. Lungi is

a strategic dress. It's like a one-size-fits- all

bottoms for Keralites.

The technique of wearing a lungi/mundu is

passed on from generation to generation

through word of mouth like the British

Constitution. If you think it is an easy task

wearing it, just try it once! It requires

techniques like breath control and yoga that is a

notch higher than sudarshan kriya of AOL. A

lungi/mundu when perfectly worn won't come

off even in a quake of 8 on the richter scale. A

lungi is not attached to the waist using ducttape, staple, rope or velcro. It's a bit of mallu

magic whose formula is a closely guarded secret

like the Coca Cola chemicals.

A lungi can be worn 'Full Mast' or 'Half Mast'

like a national flag. A 'Full Mast' lungi is when

you are showing respect to an elderly or the

dead. Wearing it at full mast has lots of

disadvantages. A major disadvantage is when a

dog runs after you. When you are wearing a

lungi/mundu at full mast, the advantage is

mainly for the female onlookers who are spared

the ordeal of swooning at the sight of hairy legs.

Wearing a lungi 'Half Mast' is when you wear it

exposing yourself like those C grade movie

starlets. A mallu can play cricket, football orsimbly run when the lungi is worn at half mast.

A mallu can even climb a coconut tree wearing

lungi in half mast. "It's not good manners,

especially for ladies from decent families, to

look up at a mallu climbing a coconut tree"-

Confucius (or is it Abdul Kalam?)

Most mallus do the traditional dance

kudiyattam. Kudi means drinking alcohol and

yattam, spelled as aattam, means randommovement of the male body. Note that 'y' is

silent. When you are drinking, you drink, there

is no 'y'. Any alcohol related "festival" can be

enjoyed to the maximum when you are topless

with lungi and a towel tied around the head.

"Half mast lungi makes it easy to dance and

shake legs" says Candelaria Amaranto, a Salsa

teacher from Spain after watching

'kudiyaattam' .

A mallu wears lungi round the year, all weather,

all season. A mallu celebrates winter by wearing

a colourful lungi with a floral pattern. Lungi

provides good ventilation and brings down the

heat between legs. A mallu is scared of global

warming more than anyone else in the world.


25/25

2 4

A lungi/mundu can be worn any time of the

day/night. It doubles as blanket at night. It also

doubles up as a swing, swimwear, sleeping bag,

parachute, facemask while entering/exiting

toddy shops, shopping basket and water filter

while fishing in ponds and rivers. It also has

recreational uses like in 'Lungi/mundu pulling', a

pastime in households having more than one

male member. Lungi pulling competitions are

held outside toddy shops all over Kerala during

Onam and Vishu. When these lungis are

decommissioned from service, they become

table cloths. Thus the humble lungi is a cradle to

grave appendage.

Anonymous

in no vision newsletter - 2010

Documents