Case Study: Samsung Electronics, “Samsung Apps”

(Authentication Service)

CASE STUDY FOR TELECOMMUNICATION INDUSTRY

￭ Overview￭ Problems￭ Solutions￭ Results

AGENDA

CASE STUDY FOR TELECOMMUNICATION INDUSTRY

In-Memory Database Solution

+ Overview

AltibaseAltibase is provider of In-Memory data solutions for real-time access, analysis and distribution of high volumes of data in mission-critical environments.

Samsung ElectronicsSamsung Electronics is a global electronics giant and the worldwide leader in smart phones and smart TV’s.

SummarySamsung Electronics for its “Samsung Apps” could not provide a stable authentication service on Amazon EC2 AWS Cloud for its smart phone app users and smart TV viewers (Samsung Galaxy series, Note series, and Tablets). Samsung Electronics runs ALTIBASE HDB on Amazon EC2 AWS without issue. Samsung Electronics provides real-time global authentication to over 100 Million users with stable non-stop service combined with extremely efficient system resource utilization.

In-Memory Database Solution

+ ProblemsSamsung Electronics for its “Samsung Apps” could not provide a stable authentication service on Amazon EC2 AWS1 Cloud for its smart phone app users and smart TV viewers (Samsung Galaxy series, Note series, and Tablets). Samsung Electronics’ problems with the authentication service negatively impacted market penetration, new client acquisition and retention.

A major pain point for Samsung Electronics was that its Oracle Coherence based backend failed2, causing its global authentication service to stop for several hours. For its app users, totaling near 100 Million, Oracle’s disaster caused huge frustration, attrition and immeasurable opportunity loss.

Furthering the problem, Samsung Electronics could not recover critical data after the Oracle Coherence crash because of irretrievable data loss. Samsung Electronics needed a solution that seamlessly recovered data even in the event of a total system meltdown failure.

Samsung Electronics sought a high performance, reliable and robust global authentication service for its fast growing number of users. Concurrent to its high performance (Hot Data) needs, Samsung Electronics needed a solution for storing large historical data (Cold Data). The Company needed the speed of RAM and the volume of disk storage.

1) Amazon EC2: Amazon Elastic Computing 2, AWS: Amazon Web Services 2) The global authentication system used Oracle Coherence on the backend. In-Memory Database Solution

+ SolutionALTIBASE HDB™ In-Memory Database’s Hybrid architecture (In-Memory + On-Disk a single unified engine) met all of Samsung Electronics’ needs. Samsung Electronics runs ALTIBASE HDB on Amazon EC2 AWS without issue. Samsung Electronics provides real-time global authentication to over 100 Million users with stable non-stop service combined with extremely efficient system resource utilization.

In-Memory Database Solution

+ Results Samsung Electronics now provides over 100 Million worldwide customers

with a best- in-class global authentication service3.

ALTIBASE HDB™ runs in the Cloud with full flexibility and reliability4.

ALTIBASE HDB In-Memory Database solves Samsung Electronics’ need for high-velocity, real-time authentication while ALTIBASE HDB’s™ unified on-disk feature handles the storage needs of less frequently accessed data.

Due to ALTIBASE HDB’s™ In-Memory / On-Disk unified engine, system resources and associated cost are at a minimum. The result is a substantial decrease in TCO (Total Cost of Ownership).

3) 210 application instances running on 40 servers connect to Altibase database.

4) ALTIBASE HDB can be setup in the Cloud either via a Cloud Service Provider or as a Cloud Service (DBaaS).

In-Memory Database Solution

+ Results Due to ALTIBASE HDB’s™ In-Memory / On-Disk unified engine, system

resources and associated cost are at a minimum. The result is a substantial decrease in TCO (Total Cost of Ownership).

Samsung Electronics no longer has data loss, downtime or speed vs. size problems. ALTIBASE HDB’s™ features are fully bolstered as a fully ACID compliant relational database5.

Samsung Electronics utilizes Altibase’s built-in Replication, with its High Availability feature in Active-Active mode to eliminate any service interruption.

Samsung Electronics’ net results are more app users, higher profitably, revenue growth and superior customer satisfaction.

5) ALTIBASE HDB is a full ACID relational database. ACID is acronym of ‘Atomicity, Consistency, Isolation, and Durability’.

In-Memory Database Solution

In-Memory Database Solution

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About ALTIBASE+■ Altibase is a world leader in data management systems and

provides high performance computing solutions to top companies worldwide.

■ Altibase has helped hundreds of enterprise clients in Telecommunications, Finance, manufacturing and government with their growing database management needs.

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In-Memory Database Solution

Why ALTIBASE HDB™?+■World’s most reliable DBMS

■Fastest performance and no downtime

■Highly available, scalable and flexible

■Industry's only hybrid DBMS combines In-Memory DBMS with on-disk DBMS

■Lower TCO: lower license and maintenance fees

In-Memory Database Solution

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