in Manufacturing & Resources.... Thriving in Uncertain Times

Karel CrombachEMEA Industry Market Development DirectorMicrosoft Corporation

Discrete

Auto & Industrial

Equip.

High Tech &

Electronics

Energy

Oil & Gas Utilities

Process

Pharma Chemicals

Latin America & Canada – United States – EMEA – Asia Pacific

Cross Industry Solutions

Manufacturing Operations

WW Manufacturing & Resources in Microsoft

Microsoft Industry Points Of View

A compelling vision of today and the future that

our customers and partners demand to hear

Aligned to People Ready business and

supported by press, analysts, and key influencers

Macro Industry trends

Technology Disruptors

Business Challenges

Solution Areas

Why Microsoft and our Partners?

Influence of Emerging Economies

Sources: World Bank and IMF

Shaping the Future of Manufacturing & Resources

Digital convergence

Power shift to consumers, new business models

Sustainability

Complex regulations

Changing demographics

4

2

5

6

3

1

DisruptiveTechnologiesCloud

Computing

Digitizationof the

Economy

Software Breakthroughs,

Natural User Interface

Broadband,Mobility, New Devices,

Form Factors, High Fidelity Displays

Performance ofHardware,

Unlimited Storage

Pervasive• 3D Modeling• Simulation• Analysis

• Device Mesh Networks• Multi-enterprise

value chains & trading hubs

• One to One Consumer Connection

• Rich collaboration across design and operational networks

• Access to knowledge & skills any time, any place, any device

Windows Mobile Solutions.. a People-Ready Business Platform

Platform for Mobile Line-of-Business

Platform for Mobile Messaging

Voice Unified Communications

Instant Messenger

Outlook

Apps andServices

Device Platform

Key Business Imperatives 2012Manage innovation and accelerate collaborativeproduct development and across global designteams to improve time to market

Enable a resilient and high velocity value chainnetwork across multiple enterprises to respondflexibly to market changes

Ensure operational excellence through flexible andintegrated manufacturing operations with highquality and low cost

Observe and serve consumers and customersglobally with insight into their specific needs anddrive profitable revenue growth

Accelerate insight, increase transparency andmanage risk across the tiered value network toreduce time-to-decision

Key Business Imperatives

Industry Solutions

Grow Customer Relationships

Accelerate Innovation

Manage Global Supply Chains

Improve Operations

Drive Corporate Performance &

Compliance

Empowering Excellence

Sales (CRM)

Marketing (Digital Marketing)

Customer Service(CCF)

Customer Insight

Innovation Management

Product Lifecycle Management

(CPD/PPM/PDM)

Simulation - High Performance Computing

Customer Insight

Supply Chain Visibility & Collaboration

Supply Chain Planning & Execution

Manufacturing Operations

Enterprise Performance Mgmt

ERP (Dynamics AX & SAP Duet)

Regulatory Compliance &

Controls

Document & Records Management

Empowering Excellence

... further customized for Oil & Gas

Drive Corporate Performance &

Compliance

Grow Customer Relationships

Accelerate Innovation

Manage Global Supply Chains

Improve Operations

“Innovation Networks” “Value Networks” “Operations Networks” “Performance Networks”“Customer Networks”

InnovationManagement

Oil & GasCapital ProjectManagement

Oil & GasUpstreamOperations

Manufact.uringOps ( Refining &

Petrochem)

Oil & Gas Retail& MarketingOperations

Regulatory Compliance & Controls

Energy Supply and Trading

EnterprisePerformance Mgt

( “Mgt Cockpit ”, BI ) Customer Insight

Supply ChainVisibility &

Collaboration

Supply ChainPlanning &Execution

ERP(Dynamics AX &

SAP Duet)

solution in incubation status

2009 priority solution

other solution areas

Legend

Marketing

HighPerformanceComputing

Grow Customer Relationships

Accelerate Innovation

Drive Corporate Performance

Manage Governance, Risk &

Compliance

Improve Operations

Innovation Portfolio Management• Connected

Home• Demand

Response• Real-time

Pricing• Smart Grid• Smart Metering

Business Intelligence

Regulatory Compliance

• NERC CIPS• SOX• Environmental

Health & Safety

Enterprise Project & Portfolio Management

Customer Service• Customer Portals• Self Serve • Call Centers• Billing Systems• Automated

Service Agents• Customer Profiles

Mission critical EMS, DMS, & MDM Systems

Trading Risk Assessment

Generation Fleet Optimization

Operations Visualization

Fully Integrated Utility of the Future

Document & Records Mgmt.

Office Business Applications (Duet & OBAs) for Enterprise Capabilities

Empowering Excellence

Spasibo

Tesekkurler