IN INDIA,AS FASHION DESIGN IS STILL IN ITS FLEDGLING STAGE, ITOFFERS PLENTY OF OPPORTUNITIES FOR ENTHUSIASTIC,TALENTEDAND HARD WORKING YOUNGSTERS

he word 'fashion' imme-diately conjures up images

of glitz and glamour. Andmany young people, attracted

by these attributes decide to foray intofashion only to realize that what theysee outside is not the inside story. Ad-mittedly, there are some glamorous as-pects to this business. As part of the fashfrat (fashion fraternity for the unin-formed), you may get to rub shoulderswith the rich and famous, but reachingthere is sheer hard work.

Fashion design can be divided intothree main branches - garment design,leather design, accessory and jewellerydesign. Here we will focus on garmentdesign.

While the saying "clothes maketh aman" merits debate, the fact is we nolonger wear clothes to keep ourselvescovered or warm, but to express our per-sonality and "attitude". This is wherethe fashion designer steps in, to help usmake the correct fashion statement. Cre-ating a style, using the right fabric, theright cut and a good finish, the design-er turns out either a singular creation(one of its kind) that may sell for a king'sransom, or more usually, outfits that willreach a retail outlet in different sizesand colours. In certain cases, the gar-ment may even be mass-produced for aspecific market.

Garments include items of regularclothing, generally western style, al-though there is a growing local marketfor Indian style designer wear such assalwar-kameez, sherwanis, ghagra-cho-lis, kurtis and so on.

There are four courses of action thatyou can adopt to launch into the careerof your dreams: Apprenticeship undera flourishing, well-known designer; Em-ployment in an export house or garmentmanufacturing unit; Freelancing forfashion houses and boutiques; and self-employment, as in opening your bou-tique or manufacturing unit or an ex-port outfit to showcase your talent.

In India, the fashion industry has justbegun to come of age. As it is still in itsfledgling stage, it offers plenty of op-portunities for enthusiastic, talented andhard working youngsters.

A question often asked by youngpeople is whether they really need tobe trained to be a designer. Most youngpeople who are able to sketch well andhave an interest in fashion believe theirtalent and interest already qualifies themfor the fashion industry. But fashion de-sign is not just about sketching prettyclothes. Barring a few exceptions wheretalent borders on genius, it is certainlyrecommended that you pursue a coursein fashion design. And you can do sostraight after school. There are a vari-

ety of courses available to suit differentneeds and budgets.

While the academic requirements arenot very high, you need to be highly cre-ative to combine colours, shades andtextures, and express your ideas throughsketches.

If you can visualise designs and enjoyworking with fabrics and accessories youare looking at the right career. Alongwith fashion consciousness and creativ-ity, you also need excellent communi-cation skills to articulate your ideas andunderstand the client's requirements.Knowledge of the market and a goodeye for detail are the other must-haves.

Beware though fashion is as muchabout technique as about style. You needto be clued in on manufacturing tech-nology, time and motion studies, plantefficiency, labour motivation, zero-de-fect production - all are extremely rele-vant to this industry. Before you becomea name to reckon with, be prepared toput in tons of hard work and runningaround.

However, fashion design is just oneof the many careers that a student offashion design prepares for. There area number of others such as marketingand merchandising, fashion co-ordina-tion, fashion journalism, etc.

As a fresher you'll start out with amonthly package of Rs.8,000-14,000. A

It’s all about

fashion

T

>>The tone and texture of creations givethem an ethereal feel

couple of years down as your designing skills mature,your salary would be in the range of Rs.30,000-40,000.Of course, if you become a marquee designer and arelucky enough to go international, you could for a singlecreation, quite literally ask for the moon!

Your race for admission into a reputed fashion schoolwill begin straight after school. Subjects like drawing,painting, home science, and computer graphics will de-velop your creativity. By the time you finish the courseyou will have mastered the step-by-step production of agarment - from designing to pattern making, produc-tion and even marketing.

Although, if you are interested in further specialisa-tion to work in a large manufacturing unit or start yourown fabrication unit someday, you could opt for post-graduate courses in garment manufacture, merchandis-ing, etc. You can opt for a course in accessory design orspecifically in jewellery design, knitwear design, footweardesign or leather design as well - the options are as di-verse as the range and variety of accessories themselves.

> Fashionista is where yourdreams take shapeFashionista is an answer to the larger than lifeand vastly diversified fashion industry. It is theplace of arty expression to boost creation andnovelty within the industry and to enable'trends' to shine forth.

It has been imparting education for self-employment and successful career develop-ment. It offers an amalgamation of theoreticaland practical skills, supported by an under-standing of the social culture, context andindustry needs.

Those who are addicted to fashion deserveto get their fix. With industry leading coursesand a state-of-the-art infrastructure,Fashionista is your passport to the larger thanlife world of fashion. The students ofFashionista have made their mark as upcomingnames whose creations have rocked the run-way across the country.

> VisionThe vision of the intitute is to develop artisticand academic potential in the budding design-ers. We aim at creating entrepreneurs withburly caliber and develop professionals withinnovative skills to face the challenges in theworld of Fashion and Design.

Our mission is to not only incubate raw tal-ents, but also foster them into highly-regardedprofessionals. We also give them a taste of thereal world of fashion.

Our commitment is to hone skills and nur-ture the creativity of young minds and tobroach dazzling style statements by offeringthem industry-oriented curriculum of interna-tional standards.

>> A lot of attention is given to fabric, cut and detailingwith edgy international styling at Fashionista

1Fashionista offers various courses in Fashion Design,Interior Design, Textile Design and Accessory Designalong with other Retail Management and Groomingcourses. It has been imparting education for self-employment and successful career development. Itoffers an amalgamation of theoretical and practicalskills, supported by an understanding of the socialculture, context and industry needs.

Competent and industry-oriented curriculum

AT FASHIONISTA,WE HELP OUR STUDENTS TO KEEP THEIR PASSIONFOR FABULOUS FASHION ALIVE BY GIVING THEM THE RIGHTCHANNELS TO EXPRESS THEIR CREATIVE STREAK WITH INDUSTRY-LEADING COURSES AND FINEST OF FACULTIES

Fashionista takes its students on regular visits to textile mills,manufacturing units, surveys, construction sites, fashion weeks forbetter understanding of what is being taught in the regular classes aswe believe that practical exposure adds a different horizon to thelearning of students.

Internationaltraining programme

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HERE IS AN OVERVIEW OFHOW FASHIONISTA ISSPECIAL IN DELIVERING THECOMMITTED PROMISES

FashionistaISdifferent

How

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Fashionista is a member of the oldest fashion epic body,

the Fashion Design Council of India (FDCI), a body that

houses some of the most coveted names of the fashion

industry. This association provides valuable experience and

quality exposure to the students.

FDCI

The students aremotivated to submittheir projects andreports on onecommon topic andthen the beststudents areawarded withcertificates andprizes.

Monthlyactivities

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Fashionista is the firstever institute to launcheLibrary facility for itsstudents, where thestudents can checkout the books andstudy material and thesyllabus for the entireduration of the coursesthey are enrolled in. Itmakes the study moreconvenient and fun-filled as most of thereference articles andsubmissions are only a"click" away for thestudents.

eLibrary

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The institute organises workshops in various spheres of the courses. Thestudents interact with top professionals of the industry and updatethemselves on the current trends in fabrics, silhouettes and functioningof the fashion industry.

Celebrity workshops

Portfolio making facilitates and accustoms students from

classroom to the real world. It gives them a comprehensive

insight into their work.

Portfolio

Making

Fashionista offers opportunity of participating in the annual fashionshow to its students. The students are segregated theme wise andthen the best of the talents are given awards and appreciation by thejury members. Fashionista often launches budding designers duringthe annual fashion fest.

Annual shows

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The institute offers the best of job opportunities and training with all thetop designers, manufacturing units and design houses as Fashionista hasmaintained the best of relationships with the industry professionals byproviding them with the most relevant talent to them.

Internships & placements

9parties& funFashionista throwsthe best of partiesand fun activities forits students onvarious occasionsthroughout the year.The students feelrefreshed andrejuvenated afterthese fun-filledactivities.

7Fashionista motivatesmeritorious students byawarding them everyyear on various groundsin front of topprofessionals of theindustry, media personsand their parents andguardians.

Award functions

FASHIONISTA - THE GURUKUL

I came here in June, 2011, with nervousness, curiosity, cold hands

and feet to get into the class. Interior designing began with line

practicing. I thought it to be so easy. But eventually learned the

practicality. From line to practicality, the journey was

impeccable. Classes, teachers, assignments, all rolled upon my

mind throughout. I was lucky to accomplish this beautiful

journey with different junctions in between. Throughout the journey there was

attainment and satisfaction. This could never have happened without the support

of M.D. ma’am and Papia ma’am. I have immense respect for both of you.

Not just this but this institution provides a lot of placement offers in Delhi and other

states. I got my internship placement at a leading firm in Mumbai.

“Learning till your capability” is the motto of this organisation. The only thing we need

to put in is hardwork and we are there, where we want.

ONEZA AHMAD

Interior Design student of Fashionista - Now Director at Design Ecstasy

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Fashionista Fashion Festival is aplatform where the students

showcase their talent and theirlearnings.They get an

opportunity to design garmentsfor the top models of the

industry and display them on theramp in front of renowneddesigners, mediapersons,

celebrities and their parents

Fashion FestivalFashionistaMaking of

Fashionista tries its best toprovide to its students aplatform where the studentscan show themselves to the

fashion industry and make theirway into the glamorous world offashion and style.

Students, faculty and themanagement put in a lot of hardwork to make the evening of thefest into a success. Sheerdedication and hard work ofmonths makes the eveningbeautiful.

First the faculty decides thevarious themes on which thegarments would be designed.Then the students undergo testsin which they make the best

sketch using their creativity andkeeping in mind the themes givento them. The students startpreparing for mood board andstoryline according to the themesgiven to them. Once the boardsare completed, then under theguidance of the faculty, thestudents start working on thesketch. Once the sketch is finalisedthe students are informed andthey start sourcing the fabrics fortheir garments.

The students take the trial of thegarment on the models. After thegarments are finalised the finalphoto shoot is done with themodels and the students. Thegarments, accessory, footwear are

then finalised. The student'sportfolio is made along with theirdesigned garment worn by themodel. After all this, the finalevening of the Fashionista FashionFest arrives when the students’designs are displayed on the rampand the work of the students areappreciated by all the well-knownpersonalities from the fashionfraternity.

The students utilise this platform inthe best possible manner and puttheir first step into the world ofglamour and style.

Fashionista, which is a premier institute providing education infashion technology, is one of the biggest fashion schools of theindustry. At Fashionista, students get the maximum exposureof the industry during studies. The concept of FashionistaFashion Festival was introduced to enable students to get the

best of the industry knowledge from Fashionista and apply it as pertheir expertise in the field so that they make a mark for themselves aswell as take the name of Fashionista forward. Year after year, the eventis turning out to be a great stage for budding designers to showcasetheir creativity and work with experienced people from fashionfraternity.

The event had a grand opening and was witnessed by celebrities likeReynu Tandon, Abdul Halder, Vandy Mehra, Rahul Dutta, Montu Tomar,Shivani Wazir, Ramneek Pantal, etc.

The themes of the garments designed by the students were: GOLDENPARADISE, depicting the beauty of the colour gold with beautiful floralarrangements using brief silhouettes in combination with velvet, net,lycra and zari; MELANGE, spreading the brightness of florescent colouron the ramp with free flowing garments innovatively laid and drapedin net and georgette and accessorised with beads and pearls; DARKSHADOW, structured garments depicting the mystery of night with theuse of velvet, rexin and net to enhance the beauty of the colour black;and SIN CITY, sinful garments designed with the purest colour white.The garments were made using fur, net, lycra and feathers. Theseostentatious garments were accessorised with Swarovski.

The awards include the Best Academic Student, Best Student and theBudding Designer and are given after intensive review of the designscreated by the entire batch of students. They toil relentlessly on thedesign concept and eventually demonstrate their unsurpassedcreativity to qualify for the same.

Fashion Festival

Fash

ioni

sta

>> Models displaying cuts and drapes as unique asthe silhouettes in varied hues at Fashionista FashionFestival

>> The creations blend Western silhouettes with Indiancreativity and texture

Aw

ard

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FASHIONISTA INSTITUTE ADMIRES

STUDENTS’ HARD WORK BY AN AWARD

WINNING CEREMONY AT THE END OF

EVERY ACADEMIC SESSION TO BOOST

THEIR MORALE AND TALENT

exhibitionsF

ashionista showcases the talent of itsInterior Design students annually,especially by incorporating the ruggedtheme "Trash to Fash" in the annualevent. It encourages the young creative

minds to accept the challenge to be innovativeand create designs using recyclable materials. Aplethora of articles like wine bottles, trashcollections, lamp shades, mosaic poufs, dumpingbasket, upholsteries with a touch of Mughalperiod, were showcased in the lifestyleexhibition crafted by Interior Design students.The wall clocks were made of vivacious paperpulp whereas the Lambretta revived the retrolooks of the 80s.

Lifestyle

Our institute provides international training trip to Singapore*, which helps inenhancing the observation and experiential exercises related to internationalfashion, marketing and retailing items. Fashionista — The School of Fashion

Technology — is the first institute to start the international training to Singapore forthe students in the Four Years Specialization Program of its Fashion and Interiorcourses. In these four years we prepare students to be effective inter-cultural leadersthrough professional courses and professional development programmes.Fashionista programmes are rooted in the experiential learning model.

In fashion industry, Singapore is a dream come true. Whether it is high-endfashion names like Chanel, Jimmy Choo and Louis Vuitton; international labels suchas Gucci, Issey Miyake and Armani; or fashion brands like Topshop, Miss Sixty andBen Sherman, Singapore has it all. The city also produces eclectic little shops full ofstreet fashion in Far East Plaza. Our international training to Singapore gives youexposure of the fashion industry. We fulfill this mission with field-based academicstudy by international training at Singapore. Students step beyond the boundaries ofa traditional classroom to analyse the critical fashion shaping in internationalcommunities of Singapore.

Interior Design students are determined to create a space that boasts bothaesthetics and practicality. To achieve this, we are ready and willing to give fullattention to detail, proportions and scale. We like to think out of the box. Singaporeis the home of the architects and students get a chance to witness the bestarchitecture there. The training schedule, under the guidance of the faculty from thecorporate, makes them have a feel of the international retail sector.

*Co

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visitsCelebrity

FASHIONISTA ALWAYS INVITES TOP

CELEBRITIES FROM THE FASHION

FRATERNITY TO INSPIRE ITS

STUDENTS