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MAE FAH LUANG UNIVERSITY | INTERNSHIP REPORT | BACHELOR DEGREE PROGRAMME 1 In A Hyatt World (October14, 2013 ~ February16, 2014) Name of the Student Eunkil Shin(Jamie) Student ID 5331207069 Name of the Company Grand Hyatt Seoul Department Sales & Marketing _ Events Job Director Mr. HM Park SUBMISSION DATE: 31 January 2014 (Friday) School of Hospitality Industry Management Mae Fah Luang University

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Page 1: In A Hyatt Worldplacement.mfu.ac.th/admin/uploadCMS/upload/QlWed91956.pdf · Acknowledgement I would like to my thanks to HM Park, who is the Director of Events Sales Department in

MAE FAH LUANG UNIVERSITY | INTERNSHIP REPORT | BACHELOR DEGREE PROGRAMME

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In A Hyatt World (October14, 2013 ~ February16, 2014)

Name of the Student Eunkil Shin(Jamie)

Student ID 5331207069

Name of the Company Grand Hyatt Seoul

Department Sales & Marketing _ Events

Job Director Mr. HM Park

SUBMISSION DATE: 31 January 2014 (Friday)

School of Hospitality Industry Management

Mae Fah Luang University

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Mae Fah Luang University

Hospitality Industry Management

Eunkil Shin(Jamie)

Green Town, Jung-dong,

Wonmi-gu, Buchoen-si

Kyunggi-do, South Korea.

January 31, 2014

Dr. Bussaba Sitikarn

Director, Tourism Management Program

Mae Fah Luang University

Dear Dr. Bussaba Sitikarn: I submit here with a Internship report in support of a hospitality program of university entitled ‘In a Hyatt World’ to be performed under my course of university study plan Your consideration of my report is greatly appreciated. Sincerely, Eunkil Shin(Jamie)

Cc: Aj TarittawanChareanporn

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TABLE OF CONTENTS

i. Acknowledgements .................................................................................... 4

ii .Preface……………… ................................................................................... 5

1. Introduction .................................................................................................. 6

2. Internship Placement Profile ........................................................................ 7

3. Schedule, Duties, Challenges and Learning Outcomes .............................. 10

4. Conclusion .................................................................................................. 12

5. Appendices ................................................................................................. 13

6. Project ......................................................................................................... 14

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i. Acknowledgement

I would like to my thanks to HM Park, who is the Director of Events Sales Department in Grand

Hyatt Seoul. I want to thank him for giving me the opportunity to do my internship at the

organization. He had the kindness to accept me in the department and guide me through my

internship with advice, feedback.

I also would like to my thanks to Anna Park, who is the Director of Human Resource Department

in Grand Hyatt Seoul. I want to thank him for giving me the opportunity to do my internship at the

organization.

I am extremely thankful to Professor of Mae Fah Luang University Aj Sand, Aj Ekawee, Aj Bua,

Dr Chachaya, Aj Tarittawan ,Dr Bussaba for valuable suggestions and encouragement .

I am also thankful to My Parents. My mother always have been prepare the meal for me even

early in the morning, always support me and warm care of me. My father always special care

of me and giving me a very helpful advises.

Also I appreciated all the colleagues I worked with and spent nice moments with during my

internship.

I really enjoyed my time in Grand Hyatt Seoul. It is a great experience and I want to thank

everybody for it.

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ii. Preface

Currently I’m completing a Bachelor’s degree in School of Management in the Mae Fah Luang

University. I’m in my 4th year and therefore I have to conduct 4 months internship. The reason I

choose to do my university abroad is because I wanted to benefit from the experience. After

following 4 years studying in Thailand during my previous education, I wanted a new challenge.

I wanted to do my internship in Korea to experience the famous international hotel chain and to

learning, improve and develop new sets of skills. The reason I choose Grand Hyatt Seoul for my

internship is because I worked there for almost 4years since I 20 years old, and I have been

thinking the hotel as my future work place. One of my main goals is to get job there. This is why I

choose to follow my internship place; to learn and develop new sets of skills at Grand Hyatt

Seoul. The hotel has very long history that has very well fixed the organization’s culture and

working process. Regarding the learning experience I could have in a 5 stars hotel, my main

expectation was to be able to improve my communication skills with guest and other colleagues.

In this internship report I am focused on to explain my experiences by the various tasks what I

did during my internship period. The internship report includes an overview of the organization,

tasks and projects that I have done on during my internship period. I also will describe my

learning objects and personal goals that I have set during my internship period.

Wedding @Grand Hyatt Seoul. Photo by Eunkil Shin

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1. Introduction Choosing Grand Hyatt Seoul Hotel for internship was guided by the desire to be exposed to get

job after finish the internship period. The reason I choose the hotel as my internship training is

because I wanted to benefit from the experience. Grand Hyatt Seoul is one of the oldest famous

hotels in Korea and I wanted a new challenge and to learn, improve and develop new sets of

skills. Working as Assist Events sales manager, performing duties and activities will help me get

achieve a goal in my future. I have been focused on during my internship about how to work

they are in real work place, up selling with guest and communication skills as a member of team.

The first part of the Internship report will be dedicated to explain in details the information of

organization and the various tasks I did during my internship.

Autumn @Grand Hyatt Seoul. Photo by Eunkil Shin

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2. Internship Placement Profile

Company Logo

Name of the

Company &

Opening Date

Grand Hyatt Seoul

Opening at April 16, 1978

Type of Business Hospitality Industry

(Accomodation, Food&Beverage, Events, Leisure amenities, Service)

History of Hyatt Hyatt is the hotel, public company that located at Chicago, United State

of America by the Prisker’s family as the owner. Hyatt has two brands;

Hyatt International (Global) and Hyatt Hotel Corporation (Within America

and Caribbean). Hyatt was taking over in 1957 by the Prisker’s family

bought the small airport hotel from Mr. Hyatt Von Den.

In April 16, 1978, Mirama co., was established under the brand of Grand

Hyatt, Which is the first Hyatt in Seoul, Korea.

About

Grand Hyatt Seoul

Grand Hyatt Seoul hotel offers a wide range of five-star amenities,

services and facilities. Guests can enjoy the nature preserve of Mount

Namsan that surrounds the hotel, as well as our professionally staffed

Business and Meeting Centre providing the key to a successful business

trip. For guest’s convenience, shopping for souvenirs or gifts can also be

done right in the hotel’s shopping arcade. Upon request, many other

services can be provided by our multilingual, highly trained staff with a

friendly and generous smile. Relax and unwind in one of 601 luxury

rooms and suites with views over Mount Namsan and the Han River. We

welcome meeting planners and business groups to enjoy our extensive

meeting and event facilities. For grand scale meetings and conventions,

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and undoubtedly the grandest venue for large-scale weddings in Seoul,

the Grand Ballroom of Grand Hyatt Seoul hotel provides the most elegant

venue in the city.

Location Grand Hyatt Seoul is located in the heart of South Korea's capital city, in

the Yongsan district. Set on the historic Mount Namsan amid 18 acres of

waterfalls and landscaped gardens, our luxury Seoul hotel offers grand

service combined with the relaxing comforts of home. Discover this

exceptional Seoul hotel, only 10 minutes from downtown and the Itaewon

shopping district, 60 minutes away from Incheon International Airport, 35

minutes from Gimpo Domestic Airport, and 20 minutes from the

Samsung-dong business hub, with most all of the city’s key districts

within close proximity of the hotel.

Contact Information

Tel: +82 2 797 1234

Web site: [email protected]

Target Market The company is clearly targeting business travelers, coming for few days.

The clientele is mostly coming from Europe and Asia Countries.

Competitors Being located at Seoul City Centre, the Hotel is clearly facing direct

competitors which are Shilla Hotel, Marriot Hotel, Hilton Hotel, Sheraton

Hotel because these are positioned on the same target market and same

types of products or services.

Company

Description

- The hotel offers 601 & Suites which has River view or mountain view.

- Grand Ballroom prepared as a pre-funtion space for wedding & events

for up to 1,500 guests.

- The hotel offers to guest 15 dining area named The Paris Grill, The

Chinese Restaurant, Akasaka, Tenkai, Terrace, Poolside Barbeque, JJ Deli,

Lobby Lounge, JJ Mahoney’s, Helicon, The Paris Bar, Room Service, Live

Entertainment, The Wine Club, The Deli. Offering on average price range

from KRW100,000~400,000(won).

- More over the Grand Hyatt Seoul offers to guest various kind of

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amenities such as Beauty Salon & Barber Shop, Airport Limousine Service,

Spa, Club Olympus Recreation Centre, Indoor & Outdoor Hotel Pools, Ice

Rink, 5 Meeting Rooms, 10 Boardrooms.

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3. Duties, Challenges and Learning Outcomes

Period of Placement Department

October14, 2013 ~ February16, 2014 Sales & Marketing _ Events

Scope and General Purpose of Job is to assist in providing leadership in all selling activities

within the hot, working closely with the Food & Beverage and other revenue generating

departments to maximize sales through the activities of Marketing Division and other employees.

Some parts of Main Duties are Administration, Customer Service, Financial, Marketing,

Operational, and Personnel Duties.

Organization Mission Statement

We the Marketing, Sales and Events team believe in a shared culture that embraces a hunger

for new business with a passion to be customer oriented and professional in everything we do.

Our focus is to secure market leadership through good planning and a shared belief in our

colleagues and ourselves.

- Administration

I was in charged every morning for keep documents to maintain complete and supported

records of all Sales Agreements, Contracts and Quotations for the hotel.

I did update the Delphi Data (Events Reservation System) of the account information such as

Name of contacts, New Accounts and Form Documents file as well as the actual revenue

achievement of the month.

- Customer Service

I tried to understand exactly the requirement of clients so as to provide a logistical solution that

matches or beats customer expectation. I learned to liaise and work closely with the related

operation departments ensuring guests needs and expectation are being met.

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- Financial

I provide a solution at a cost to exceed the guest’s budget.

- Marketing

I studied to be aware of community, business, political and social factors that may affect the

hotel’s financial performance.

- Operational

I learned to ensure professional sales calls. I did to prepare and ensure all Events orders are

distributed to concerned department in a timely manner.

- Personnel

I did to ensure high standards of personal presentation and grooming. I learned to maintain

positive guest and colleague interactions with good working relationship.

During I doing internship, I think the most important thing in work place is to carry out any other

reasonable duties and responsibilities as assigned.

Grand Ball Room Foyer @Grand Hyatt Seoul. Photo by Eunkil Shin

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4. Conclusion I had a precious experience working at the Grand Hyatt Seoul Hotel for four months in my senior

year. My internship began from orientation process, in which the Human Resources Department

introduced me about the Grand Hyatt Seoul.

My goals during working in Grand Hyatt Seoul were to learn formal corporate etiquette and learn

hotel operation. I have been able to significantly improve my personal working style. It’s a power

of a team work. Moreover, I also gained a lot of unexpected learning such as how to handle

complaining guests and how to work together with other collogues.

I had a lot of chance to learn work, I did not only copy, sending fax, delivering documents. I took

a picture of various kinds of amazing events and I see that events how organized as well. That

was the most exciting thing during I work at Grand Hyatt Seoul. Also I helped manager to

making layout and check-list. I could imagine by myself that how can make the event and

moreover I dreamed my future .Actually I enjoyed every work because I thought I will planning

an events like my manager as soon. I thought I will charge of this part.

This internship has really helped me to desire work there. However, I regret I could not act as

well as confidently. I need to change my mind and real acting. Lastly, I would recommend that

doing internship training at Grand Hyatt Seoul to my junior. Absolutely Grand Hyatt Seoul is the

best hotel in Korea and they will get a lot of skill and knowledge from other employee and hotel

working process.

The best part of working at Grand Hyatt Seoul was developing relationships with other

colleagues. They made my special birthday. They were friendly and helpful to me. They told me

about the hotel, even life working in the “real world”. It made me feel a part of the team.

In addition I had the opportunity to see special events for employee in hotel. I just hope to be

there in my future.

I gained valuable working experience and improved my English. I will keep in touch with a

number of my co-workers through phone and social networking.

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5. Appendices

< Web Site >

www.seoul.grand.hyatt.kr

Heavy Snowing @Grand Hyatt Seoul. Photo by Eunkil Shin

My Birthday Party with Mr. HM Park @Grand Hyatt Seoul

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5. Cartoon Project

This is one of the most interested project for me during I am doing internship. It shows the

process of the Events Sales process by Grand Hyatt Seoul’s objective.

I was in charge of the all parts such as drawing, searching information and arrange the process

and one of the manager shared me all the details and any better idea for that work. Now we can

see the picture on all desks of the team members. From the work I could learn more exactly

about the department and how we reach the goal. I learned the effect of the team work as well.

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5. Cartoon Project (Cont’)

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5. Cartoon Project (Cont’)