A 3-day workshop designed to provide business leaders with a comprehensive framework for formulating strategies for their organizations.

In a global leadership survey done in 2011 by AMA, respondents identi�ed

as two of the top �ve competencies necessary for global leaders.

This is a 3-day workshop designed to provide business leaders with a comprehensive framework for formulating strategies for their organizations. The framework is applicable to all types of organizations – commercial, public sector, non-profit – and to all levels within an organization. The framework draws from best-practice concepts, tools and techniques used in major strategy consulting firms as well as the practising strategy community.

• Gain a clear understanding of what strategy is and is not• Understand the traditional (SWOT) approach to strategy formulation and its shortcomings• Learn a new approach to strategy formulation, the issues-based approach, that addresses the shortcomings of the traditional SWOT approach• Learn how to apply the issues-based approach to di�erent types of organizations – commercial, public sector, non-pro�t – as well as to di�erent levels within an organization• Gain a clear understanding of what is mission and vision and how they �t into the strategy process• Gain an appreciation of the challenges of strategy execution and the key requirements for success in strategy execution

What is strategy? An exploration.

The traditional (SWOT) approach to strategic planning and the shortcomings of this approach

A new approach to strategic planning – the issues-based approach• What is the issues-based approach? What are its advantages?• The four key steps in the issues-based approach

Strategy for commercial organizations• Three levels of strategy – corporate-level, business-unit and functional strategy• Di�erent questions to answer at each level, what are they? How to answer the questions?• Applying the issues-based approach to commercial organizations

Strategy for public sector/non-pro�t organizations• Di�erent strategic questions to answer from commercial organizations• How to identify the right questions to answer? How to answer the questions identi�ed?• Applying the issues-based approach to public sector/non-pro�t organizations

Some key analytical tools and frameworks for strategic analysis and strategy selection• Customer analysis, competitor analysis, industry analysis, internal analysis• A review of some key strategic frameworks that have emerged over the years, e.g. generic strategies, blue ocean strategy, business model generation, etc.

What is mission and vision? How do they �t into the strategy process?

Formulating strategy at the functional (e.g. division or department) level

Organizing the process for strategic planning in an organization• The common pitfalls• Some emerging ideas on how to avoid the pitfalls

Strategy execution• Just as important as strategy formulation• The key requirements for success in strategy execution

Dr. Sasheedran Raman

Experienced managers and senior executives who are involved in strategy formulation/strategic planning as part of their leadership roles in the organization.

• Pre-workshop reading• Pre-workshop phone conversationwith AMA faculty

• Pre-workshop questionnaire

OPTION 1• One hour one-on-one coaching “CLINIC”

OPTION 2• Six hours one-on-one coaching over a three-month period

Prior to the workshop

Following the workshop

Dr Sashee has e�ectively helped organizations improve performance through consultancy, coaching and training in the areas of leadership, emotional intelligence, critical thinking and sales. He has conducted numerous workshops with management teams in Malaysia, Singapore, China, Hong Kong, India, Philippines and the Middle East.

Dr Sashee also conducts various coaching and mentoring interventions with managers and leaders in corporate organizations. His expertise includes focusing on strengthening individual leaders Emotional Intelligence towards improved people leadership; and developing a comprehensive cognitive leadership thinking via Critical Thinking application tools.

Dr Sashee has also extensive leadership and sales experience, where as Marketing Head of a leading MNC, he successfully managed over 12 di�erent products, and a team of 20 branch heads and over 100 sales people, grossing an annual turnover of USD30 million, for sales and distribution to both domestic and international markets.

Currently managing his own consultancy practice, Dr Sashee believes in making a di�erence in leaders and individuals thinking and behavior development through his personalized, practical and dynamic approach to make learning an enjoyable and valuable experience.

Dr Sashee is a Senior Trainer with the American Management Association (AMA) conducting management development programs in Philippines, Singapore and Malaysia. Dr Sashee is a certified administrator of the Karl Albrecht Mindex Profiling Tool. He is also a Certified Neuro-Linguistic Programming (NLP) and Time-Line Therapy Practitioner from the American Board of Neuro-Linguistic (ABNLP). Dr Sashee is also the Master Facilitator for Malaysia’s Human Resource Development (HRD) Train-the-Trainer Certi�cation programs.

Among the organizations he has trained and consulted include Amway, Citibank Trade Services, BP-Petronas Acetyls, British American Tobacco (BAT), Strateq, Masterskill, Roshan Telecommunication-Afghanistan, Schering-Plough, Siemens, Maxis Mobile, CIMB Bank, GlaxoSmithKline (GSK) - Singapore, Malaysia and Philippines, BMW, Unilever-Philippines, Great Eastern, Royal Selangor International - Singapore & Malaysia, National Insurance Association of Malaysia (NIAM), Ministry of Defense (MINDEF)-Singapore & Malaysia, Malaysian Mosaics - Singapore & Malaysia, Newera Group- Singapore, China & Malaysia, SM Mall-Philippines, and Kuala Lumpur Stock Exchange (KLSE).

Dr Sashee holds a Doctorate in Business Administration (DBA) from University of Newcastle, a Masters in Marketing from RMIT University, and Bachelor of Management from University Science Malaysia (USM). His doctorate thesis was on the subject of the Influence of Emotional Intelligence and Leadership on Employee Work Performance.

*This seminar is also taught by other leadership experts.

OPTIONAL:

Imperial Consulting represents the American Management Association (AMA) in India, Indonesia, Malaysia, Philippines and Singapore.

In partnership with AMA, our mission is to provide managers and their organisations with the knowledge, skills and tools they need to improve business performance, adapt to a changing workplace and prosper in a complex and

competitive business world.

www.imperialconsulting.com