ims presence for intuitive communications

© 2007 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice

IMS Presence for intuitive communicationsClaude FlorinMultimedia Marketing ManagerOctober 4th 2007

2October 12, 2007 HP OpenCall mobile 2.0 deployments with SOA and SDP - [email protected]

Before : connecting devices to networksTelecom-centered applications

User equipment plane

IP backbone

Application plane

Switching plane

Service enablersHSSAS

SIP

XDM PresenceMRF


Now : connecting users to services Community user experiences

Web 2.0 services

The web as a platform

Social networks

User interfaces

Gadgets

FlashAS

AjaxJavaScript

Web,P2P

PHP,Ruby,

…

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Now : connecting users to services Web 2.0 SNS and mobile convergence

Current Potential

TV

Web

Mobile

LinkedIn

Flickr

HabboEverQuest

BaseCampJaiku

Radar BloggerMySpace

Dopplr

Coke Football

article commentsSecond Life

YouTubedel.icio.usRSS feeds

TV chats

In Orbit

IM

IntimacyKnown Unknown

Usa

ge

Low

High

Source : Fjord


Now : connecting users to servicesSocial networks “rich presence” examples

Linkedin

www.linkedin.com

Dopplr

www.dopplr.com

Jaiku

www.jaiku.com

Radar

radar.net

http://www.linkedin.com/

http://www.dopplr.com/

http://www.jaiku.com/

http://radar.net/


Now : connecting users to services Bridging telecom services and web 2.0

Mobile 2.0 consumers

Atomic web services

Service composition,orchestration (SOA SDP)Server scripts

Registry

Mobile 2.0 services components, telecom-XML

IMS service enablers

Policy

FlashAS

AjaxJavaScript

SCXMLCCXMLVXML

Content sharing

Rich calls

HSSAS XDM

GroupMgt

PortalWS, PHP

Presence +IM


Now : connecting users to services Bridging telecom services and web 2.0

Source : BT


Now : connecting users to services Adding presence and identity to services

Terminal capabilities

Other

Billing

Game

Location

Network availability

Mood

ActivityNotify

Devices

Applications

2-3G

IP

Identity Services

Presence = identity change over time

InstantCalls

Instant Video sharing

InstantGroup calls

InstantMessaging

Source : Jabber, Inc.

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Presence-enabled messaging and content sharing

Service innovation Technical approach• Share content with group of friends from

presence-enabled phone address book• Instant communication client for IMS

(Symbian S60 beta)• IMS service orchestration with SIP AS• PAB with presence and group management• Integration with mobile 2.0 using SOA

Example : IMS presence-enabled services

Source : HP OCBU, Olivier Bertin, John O’Connell, Mark Gullet, David Mansutti


IMS presence-enabled services : A day of the life of friends

Nick spots an interesting restaurant …

and sends a picture …



Nick decides to get his friends on a call.

Mark is free …



Nick:

Nick: “I’m telling you, it’s perfect. Let me show you around.”


IMS presence-enabled services A day of the life of friends

Mark:

“Let’seewhich of my friends is closest to the restaurant

..and notify them all.”

Source : HP CME, Paul Burke, David Isaacson (Flash lite on Windows Mobile)


IMS presence-enabled services A day of the life of friends

Back at her desk, she catches up on her PC to see what she missed :

Nick’s photo, Mark’s IM, their call and the video

Source : HP Labs, Alex Vorbau, April Mitchell-Slayden (Conversa service)


Presence: from identity to servicesUser benefits

• C-Generation expects to share the moment using digital media, regardless of location, device or network

• Presence aware communications reduce the information-to-action gap

• Presence / ID changes occurs at different rate; full presence result from the aggregation of changes

High

LowVa

lue

Time

Event

ActionTaken

Information to action gap


Half-life of information is shrinking


Presence is more : Connecting people, services and devices

• People− Integrated location,

availability, activity, mood− Where are my friends?

What are they doing? Can I join?

• Devices (≠ Person) − Handset, capabilities, HLR− Set-top box, ADSL modem,

routing− Software release, − Home appliances, sensors,

cameras , VoIP phone− Vending machine

• Information services− Multi-user gaming− Travel alerts

− 1:1 marketing

• Communication services− Call Routing

− Emergency response− Unified messaging − Video conferencing − Content sharing− Chat



IMS instant communications services Messaging and content sharing

• UE selects a group • UE sends SIP invite to IMS AS

with selected users• IMS AS establishes a SIP /

MSRP session• Messages are forwarded by

AS to session participants• Media Server is invoked to

stream audio/video shared content

• AS sends billing information to charging function

UserEquipment

Ro/R

f

Sh

ISC

MSRP

SIPXMPP

XCA

P

Gm, Ut, MSRP, XCAP

CSCF MRF PresenceServer

XDMS

IC application

server

Details

BillingHSS


IMS instant communications services Instant audio/video conferencing

• UE selects a group • UE sends XCAP CPCP request

to launch conference• IMS AS uses media server to

prompt each user to join the conference

• Once the session is established, media server mixes voice and video channels

• AS sends billing information to charging function

Details

UserEquipment

Ro/R

f

Sh

ISC

MSRP

SIPXMPP

XCA

P

Gm, Ut, MSRP, XCAP

CSCF MRF PresenceServer

XDMS

IC application

server

BillingHSS


IMS instant communications services Location-enabled instant messaging

• Groups names retrieved from XDM/GLMS and sent to UE

• User selects group• UE launches location service

and displays map• User selects members• UE send IM notification to

groups

Details

UserEquipment

Ro/R

f

Sh

ISC

IMPS

v1.1

-3

WAP C

IR

SIP (simple)

XMPP

XCA

P

XML HTTP Request (SOA)

CSCF IM PresenceServer

XDMS

IC application

server

BillingHSS

UDDI

UDDIRegistry

Location

Group List

SOA

PW

SDL


IMS presence and IM integration Example : Jabber XCP 5.2 architecture


Programming Interfaces•Web Services•Java/C++ SDKs•Extension APIs

Details


About Jabber, Inc.• Provide market leadership to support platform

capabilities enabling the capability to:−Add presence and messaging capabilities to services.−Allow deployment inside and outside IMS infrastructure

(XMPP, SIP, IMPS )−Promote scalable, reliable, highly available services

(>1M concurrent user load)

• Customers: >175, >10M licenses



Start now : bridging telecom services and presence-enabled web 2.0

OpenCall enables service providers to develop a flexible, lower cost service delivery infrastructure based on standard networks and IT elements, and deliver personalized, content rich services to create new user experiences..

ims presence for intuitive communications

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