ims integration challenges (2010)

IMS Challenges:

Integration, Migration and creation of Sustainable business

Marc Jadoul

Sophia Antipolis, 24 November 2010.

2 | ETSI IMS Conference | November 2010 Copyright © 2010 Alcatel-Lucent. All rights reserved.

OpCo

ServCo

Operational

Excellence

Application

Eco-system

Vision

Execution

Convergence

Business Case

All-IP

TDM

LTE

Broadband

RCS

Technology

Value

High LeverageNetwork

ApplicationEnablement

SDP

IMS is a Journey, Not a Destination (John Delaney, OVUM)

IMS


Challenge #1

Mitigating IMS Integration Costs and Risks

Multi-vendor platforms interoperability

End-to-end functionality, scalability, security and QoE

OSS/BSS, applications, CPE and clients integration

Network and software configuration management

Dealing with multi-vendor team dynamics

Reducing costs & risks of project delays

Labs, methodologies & tools for testing & validation

Expertise, experience and facilities are key to integrate complex multi-vendor networks.


A Holistic Approach to Solution Development & Validation

System

Element

System

Customer

time

SolutionDefinition

Architecture &High LevelDesign

RequirementsDevelopment

DetailedDesign

Specification Acceptance

Integration

DesignVerification

RequirementsVerification

CustomerValidation &Acceptance

Transition

SI Validation

VerificationPlan &Design

IntegrationPlan

& Design

AcceptancePlan & Design

ValidationStrategy

AcceptanceImplementationAnalysis & DesignIntegr.& Verific-ation

Implementation

End-to-End

Multi-vendor


What Gets Measured Gets ManagedIMS functional regression testing (POTS & SIP)

Test coverage

Test creation time

Test execution time

Test efficiency

Lab utilization

Quality coverage

Reporting

20-30 tests 126 tests

1 hour/test 10 minutes/test

1 person week 1 night

~ 2 tests/hour ~ 25 tests/hour

mostly daytime day and night

human based on MOS KQI

error prone KQI based

(*) Alcatel-Lucent lab results and customer project metrics

Typicalindustry

performance

Measured*Alcatel-Lucent performance


Challenge #2

Migrating Network and Subscribers to IMS

Migration from PSTN, NGN and pre-IMS to IMS

Technical vs. commercial migration

Network, site and operations readiness

Minimal impact on service continuity

Migration methodology, processes & tools

Resource planning, scheduling and fallback scenarios

Engaging all stakeholders, including regulators and end-users

Predictability and automation are key to execute large scale migration projects.


Distributionframe

Data migration

Provisioning &synchronization

Physical cutover Re-routing

Methodology & Tools for PSTN to VoIMS Migration

next genEMS/OSS/BSS

subscriberdata

routingdata

IMS coreMSAN

Subscriberdata

TDM switch routingdata

legacyEMS/OSS/BSS

OSP data

POTS users

ISDN users

OSP data recordsvalidation & cleansing

IPcloud


What Gets Measured Gets ManagedPSTN to IMS Voice Line Migration

(*) Alcatel-Lucent lab results and customer project metrics

Typicalindustry

performance

Measured*Alcatel-Lucent performance

OSP data correctness

OSP data validation time

Data provisioning speed

1st pass-migration yields

~ 85% ~ 100%

4 minutes/line 10 seconds/line

600 lines/hour 50,000 lines/hour

98%50-60%

Migration window overnight 24/24

Overall migration cost ~ 70%100%

End-user outage timeduring physical cutover

20 minutes <20 seconds


Challenge #3

Creating a Sustainable IMS Business

Implementing a win-win-win model for Network Providers, Application Providers and End-Users

Enabling applications, exposing and monetizing network assets and user profiles without compromizing privacy & security

Delivering services beyond voice, applications beyond web 1.0/2.0 and enhancing the user experience

Reducing time-to-market while stimulating open innovation and developer eco-systems

A sound business model and go-to-market strategyare key to drive successful commercial launch.


Content Streaming

Call Control & Routing

Interactive Voice and Video Media

Rich Messaging

Customer Engagement

Location

Subscriber Data Monetization

Advertising & Offers

Payments & Charging

Content Distribution

Converged Policy Framework

Automatic Application Identification

Massively Scalable QoS

Optimized Video Delivery

Application Enablers

API Exposure

Device Defragmentation

Application Enablement Leveraging a Service Provider’s IMS Environment

API Provider Tools PrototypingDeveloper Tools PublishingBusiness Tools

API Library

High Leverage Network with IMS Core

Open API Platform

TranscodingIdentity

Management

Presence

NetworkAddress Book

Etc.

Developer Program


What Gets Measured Gets ManagedConsumer Demand for New Applications and Bundles

(*) “LTE Appeals to European Consumers”, Alcatel-Lucent, Nov 2009

Consumer likelihood to sign up for LTE applications

Preferred tariff modelsfor LTE data services

Definitely would sign up Probably would sign up

11%

12%

32%

• HSI + top 6 apps• Advertizing• Monthly fee 28€

• HSI + top 6 apps• No advertizing• Monthly fee 35€

• HSI + top 3 apps• No advertizing• Monthly fee 28€

7% 21%

11% 21%

8% 25%

8% 26%

9% 25%

10% 31%

14% 30%

15% 34%

Enhanced Mobile Video

Multi-Party Video Call

Image-Enabled Search

Location-Based Services

Mobile Video Monitoring

Mobile Gaming

Live Messaging

Next-Generation Music


Vision Execution

TDM All-IP

Technology Value

OpCo ServCo

Conclusion

There are many challenges ahead on your IMS journey.

Need for a holistic approach and an experienced partner.

Integration

Migration

Sustainablebusiness

I M S


www.alcatel-lucent.comwww.alcatel-lucent.com

[email protected]

be.linkedin.com/in/mjadoul