ims class assignment

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Data. Insights. Results.

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PRESENTATION FOR

MARKETING RESEARCH

COMPANY.

Submitted to:

Dr.Wafaa Marzouk

Done by:

Mohamed Kadri & Ahmed Mahdy.

22 Feb 2009

ASSIGNMENT DESCRIPTION



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Intercontinental Marketing Services

Pharmaceutical companies face extraordinary

competition for market share and pressures to

maximize brand lifecycles, all while proving the

value of their medicines.

IMS can apply insight and capabilities to a

tremendously rich set of data assets and analytics.



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IMS HISTORY

Back in 1954, Bill Frohlich, an advertising executive,

and David Dubow, a visionary, set out to create anew kind of information company that could enable

organizations to make informed, strategic decisions

about the marketplace. They called their venture

Intercontinental Marketing Services.

IMS today is recognized as the leader in its field — the world’s leading provider of market intelligence to

the pharmaceutical and healthcare industries.



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Strategy: Innovation Drives Growth

By 1957, IMS had published its first European

syndicated research study, an audit of

pharmaceutical sales within the West German

market. Its utility and popularity prompted IMS

to expand into new geographies— Great

Britain, France, Italy, Spain, and Japan among

them. Subsequent acquisitions in South Africa,

Australia, and New Zealand strengthened theIMS position, and by 1969, IMS, with an annual

revenue of $5 million, had established the gold

standard in pharmaceutical market research in

Europe and Asia.



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Strategy: Innovation Drives Growth

By 1981, IMS was a thriving worldwide company with

offices in 57 countries and annual revenues of $170

million.

It was also a company at a crossroads — a company that

soon elected to reestablish itself as a company solely

focused on healthcare by shedding its consumer researchinterests.



60% Non–USRevenues

Operate in Over100 Countries

Over 1 Million DrugProducts Tracked

Over 2,500 PharmaManufacturersSupported

Global Leadershipfor 50 Years

Our Profile . . .

Our Profile...

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225,000Data Sources



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IMS Scope

At IMS,it works with nearly every major

pharmaceutical and biotech company in the

world on projects ranging from portfolio

development to product lifecycle management.

It also provide information, analytics and

consulting to a growing range of other

organizations with a stake in global healthcare.

They also have an internet service(59website).



1997 2001 2006

N. America Europe Japan Other

$387B

$618B

$296B

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Pharma Industry Growth

1997-2006



GlobalExecution

Marketing

Pharmaceutical Industry Challenges

Sales

ThePipeline

Managing the Life Cycle& New Drugs Drive Growth.

Maximize Revenue from Portfolio

Transformation& Productivity of Representative.

A More Complex Mix.

Unique Tactics & Speed.

Pharmaceutical Challenges

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These trends help drive our strategy . . .

Opportunities for IMS

More Solutions to Optimize Sales.

More Detailed and Precise Data, New Data.

More Integration of All Information Sources.

More Customization of Applications.

More Diverse Users Need to be Served.



Integrated Applications

Consulting

Data

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IMS Territory Planner

“How am I doing against the competition?”




Consulting

Data

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IMS Territory Planner

“How effective are my calls?”




Consulting

Data

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IMS Strategy Evaluator

Random targeting

% of potential sales

increase

Perfect targeting

0%

20%

40%

60%

80%

100%

Usual targeting

conducted by majority of

pharmaceutical

companies

0% 20% 40% 60% 80% 100%

% customers visited

Opportunity

Illustrative Example



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IMS Core Strengths

People

Reputation of Leadership and Innovation.

Customer Base.

Unmatched Data Assets and Expertise.

Solutions.

Global Coverage.

Financial Model.



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IMS Egypt

8, Khaled Ibn El Walid St.

Sheraton Area, Helipolis

Cairo

Egypt

Tel: +20 (2) 22 66 17

IMS HEADQUARTER,EGYPT

Corporate Headquarters

901 Main Avenue

Suite 612

Norwalk, CT 06851-1187

USA

Tel: 1 (203) 845-5200Sales &

Marketing

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