improving your kpis with push notifications
TRANSCRIPT
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Improving your KPIs with Push notificationsMiloš Milošević | Nordeus | 2016
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About Nordeus
Award winning gaming company, founded in 2010
Offices in London, Dublin and Belgrade
Creators of Top Eleven
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About TopEleven
Our flagship product
130+ million registered users
Global
5 years old
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Push Notifications 101
Push notification is the delivery of information from a software application to a client device without a specific request from the client
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The good and the bad
Good:
o No limit
o No CTR requirements
o Not platform dependent
Bad:
o No limit
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Nordeus approach
Criteria for sending push notifications
Message content creation, personalization and optimization
Measuring results
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Criteria for sending push notifications
• Start from your local notifications, think how you can improve them
• Create service notifications
• Test on other platforms first
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Message content creation
• Personalize as much as possible
• Find user affiliation to feature
• Use the user’s gameplay habits
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Measuring results
• Use click through rate for optimizing messages
• Measure retention to determine the success of a push campaign
• Be careful when you measure performance of personalized
messages
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Our results - Day 1 retention
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Our results - Day 3 retention
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Our results - Day 7 retention
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Beyond push notifications
• Collect Google and Apple responses, know when a user deleted your app
• Use it as another way to measure message performance
• Try to predict when a user will delete your app
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Recap
• Criteria for sending push notifications
• Message content creation, personalization and optimization
• Measuring results
• Use all feedback
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..to support all of this
• We made a centralized messaging service running on Hadoop,
powered by Apache Spark.
• Specs:
o Scalableo Guarantee on time deliveryo Near real time notificationso A/B test supporto Modular designo Extensive logging
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Announcing Pushkin - pushkin.io
• Nordeus first open source project
• Lightweight framework for sending push notifications
• Written in Python, easy to use API
• Multi platform - Google and Apple supported out of the box
• Capable of sending 500 notifications per second
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