improving the political information efficacy by creating illustration of primary information
DESCRIPTION
Introduction of Policy Illustration Project Gogami Shunichi NECO Lab. Political Communication Research Group Leader (Policy Illustration Project Manager)TRANSCRIPT
Keio SFC NECO Lab.Political Communication Research Group Jun,6,2013
Key Concept of My Research
Extent to which one has confidence
that they have the information
necessary to participate in politics or
to vote.
(Kaid, Mckinney, & Tedesco, 2006)
• Political Information Efficacy is closely related to internal efficacy*1 but differs in that it focuses solely on the
voter's confidence in his/her own political knowledge and its sufficiency to engage the political process (and
to vote).
• Focuses on the Cognitive Elements of EfficacyCited from a Kaid’ Slide*2
Research Theme
Background
1. Knowledge is an important determinant of electoral and democratic participation (Deli Carpni & Keeter, 1996).
• A strong relationships between young voters’ perceptions or confidence in their political knowledge and the likelihood that they will exercise their right to vote. *2
2. Sufficient Political Information Environment : We can easily get various information of politics and policy from the Internet.
3. Low voter turnout and political efficacy of Japanese Youth• Some Reasons: Difficult to understand policy, especially
primary information. Political apathy caused by secondary information.
Research Question
Translation
Not
Add Meaning
Not
Subtract Meaning
Not
Change Meaning
PoliComi Group
Symposium @ORF 2012
Project Manager
Gogami Shunichi
Advisor
Shimomura Kenichi
Advisor
Okada KenichiPolicy Illustrator
Kato Nami From April 2013, we’re
working mainly at SFC
with Shimomura Kenichi
Guest Professor.
(From March 2012 to January 2013,
we performed a project at Cabinet PR
Office.)
Research Group at NECO Lab,
Focusing on Political Communication in the Internet
Performing various project
Policy Illustration Project
高年齢者が継続して働けるよう、継続雇用制度(現に雇用している高年齢者が希望するときは、定年後も引き続き雇用する制度)の対象者を限定できる仕組みを廃止します。*3
Difficult
Easy-to-Understand
Process
Architect
WEB Designer
Policy Illustrator
(1) Making blueprint
(2) Explain the meanings
of policy to illustrator
Creating web page with
policy Illustration
Analyze access data to
improve the page and
policy illustration
Translate policy
content into illustration
Easy-to-understand page with policy illustration
(3)
(4)
(5)
Example : Policy Illustration
【健康長寿社会の実現】
厚生労働大臣は、再生医療の迅速な実現を図るとともに、医療機器の開発スピードを引き上げるため、薬事法改正法案、再生医療安全性確保法案を今国会に提出すべく、作業を進めること。
Illustrated by Kato Nami / Architected by Gogami Shunichi
http://www.kantei.go.jp/jp/headline/sei
cho_senryaku2013.html
Pattern Mining
1. Mining pattern from “Kasumigaseki Literature”
2. Create templates that can be used by a third party
Creating a web service
1. Comparable the original information and Policy Illustration
2. User can Submit policy illustration using pettern we made.
3. Accumulate Knowhow
Platform of Policy Illustration
(Still thinking about function of the service…)
Problem of My Research
How examine an effect of illustration on the my service?
⇒ Study experimental procedures in associated research(By end of July, I prepare the experimental design.)
Associated Research
• Examining Internet Interactivity Effects on Young Adult Political Information
EfficacyJohn C. Tedesco. (2007).
• The Research of the Effects of Illustrations in Textbooks.Shumura Yuri. (2009).
•Kobayashi Tetsuro.
• Political Information Efficacy and Internet Effects in the 2008 us Presidential
ElectionJohn C. Tedesco. (2011).
• The Efficacy of News Browsing: The Relationship of News Consumption
Style to Social and Political EfficacyDavid Tewksbury, Michelle L. Hals and Allyson Bibart. (2008).
Significance of My Research
"Information" is a key component for democratic nation and participation politics. Political Illustration will contribute it.
I create the world
whoever can
participate
politics to the
extent possible.
Latest Information
Keio University SFC
NECO Laboratory
http://neco-lab.com/necolog http://twitter.com/jun_necolab
Tsumugi introduce
our activity, event,
news to you.
つむぎくんにっき
Blog that members
write about research,
activity, and event.
ねころぐ!
Twitter that provide
latest news of us
じゅんくんのつぶやき
Contact us
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Summary1. My Research Theme
• Improving the Political Information Efficacy of Japanese youth by creating web service which provide
illustration of primary Information in the Prime Minister’s Office WEB site.
2. Background
• Knowledge is an important determinant of electoral and democratic participation (Deli Carpni & Keeter,
1996).
• Sufficient Political Information Environment : We can easily get various information of politics and policy
from the Internet.
• Low voter turnout and political efficacy of Japanese Youth
Some Reasons: Difficult to understand politics or policy, especially primary information. / Political
apathy caused by secondary information.
3. Research Question
• If Japanese youth can get reliable and easy-to-understand primary information, their PIE will be
improved?
4. Policy Illustration Project
• Translate difficulty primary information to illustration.
5. Problem of my research
• How examine an effect of illustration on the media?
(Task) Study related works
Annotation
*1 : internal efficacy
Political Efficacy is divided into two concept : Internal Political Efficacy and External Political Efficacy.
• External Political Efficacy relates to “beliefs about the responsiveness of governmental authorities and
institutions to citizens’ demands.”
• Internal Political Efficacy ,is manifested in “beliefs about one’s own competence to understand, and to
participate effectively in, politics”
(Niemi, Craig, & Mattei, 1991, p.1407)
*2 : Kaid’ Slide
http://www.docstoc.com/docs/135953331/Political-Information-Efficacy-and-News-Consumption-in-Young-
Citizens
*3 : http://www.kantei.go.jp/jp/headline/syakaihosyou.html