improving service quality and patient satisfaction through it ... 22...er wait times represent a...
TRANSCRIPT
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Improving Service Quality and Patient Satisfaction Through IT
Roger Kropf, PhD
New York University
© 2017 by Roger Kropf, PhD
www.rogerkropfphd.net
http://www.rogerkropfphd.net/
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Uber-fication
“My expectations have been elevated -- I call it the Uber-fication everything. I expect to get what I want, when I want it, where I want it, and how I want it, all at the push of a button…most businesses are working toward meeting that expectation…But not healthcare organizations.”
Denise Lee Yohn, ”Healthcare Companies Should Design Patient Experiences Like Customer Experiences” Forbes, February 15, 2017https://www.forbes.com/sites/deniselyohn/2017/02/15/healthcare-companies-should-design-patient-experiences-like-customer-experiences/#39083a456038
https://www.forbes.com/sites/deniselyohn/2017/02/15/healthcare-companies-should-design-patient-experiences-like-customer-experiences/#39083a456038
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Technologies
MRI entertainment systems
Wait time management
Voice-enabled communication
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Objectives For Today
Learn how to assess the impact of technology on patient satisfaction.
Examine alternatives for using web-based, text-based and video communication to improve satisfaction.
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Looking For A Home Run
Improve Satisfaction
AND Improve Clinical Quality
AND Reduce Expenses and/or Increase Revenue
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MRI Entertainment System for Kids:A Home Run?
3D virtual reality entertainment system that provides multiple entertainment options
Googles and headsets isolate patient from MRI
Patient is able to communicate with technicians via headset and microphone
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MRI Entertainment System
http://www.mrivideo.com/cinemavision.php
http://www.mrivideo.com/cinemavision.php
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Entertainment System : Improved Child and Parent Satisfaction
Child avoids claustrophia
Isn’t frightened by noise
Enjoys content
Avoids fasting, preoperative assessment, needles (unless contrast was required), added preparation or recovery time, and a shorter wait time.
Parent avoids reaction to children’s fear and discomfort
https://www.youtube.com/watch?v=mz8sVSZVsPcd
https://www.youtube.com/watch?v=mz8sVSZVsPcd
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Entertainment System : Improved Clinical Quality
Avoids imaging problems due to motion
Reduces sedation and potential adverse effects
“There was a reduction [in sedation] from 53 to 40% for age 3–10 years… and 16 to 8% for those older than 10 years.”
Hared, R. K., & Strain, J. D. (2001). “MRI-compatible
audio/visual system: impact on pediatric sedation” Pediatric
Radiology , 31, 247–250.
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Effects of Sedation
“Of the Children, 239 (20.1%) experienced adverse events related to sedation, including inadequate sedation in 150 (13.2%) and decrease in oxygen saturation in 63 (5.5%). Five of these children experienced airway obstruction and two became apneic”
Malviya, S., Voepel-Lewis, T., & Tait, A. R. (1997). “Adverse events and risk factors associated with the sedation of children by nonanesthesiologists” The International Anesthesia Research Society , 85, 1207–1213.
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Entertainment System: Reduces Expenses and/or Increases Revenue
Avoid lost revenue from aborted procedures
Avoid expense of treating patients with an adverse reaction to sedation
Avoid cost of repeated sedation and imaging because of inadequate sedation
“13.2% of sedation cases studied were considered inadequate
sedations and had to be repeated to acquire the needed
diagnostic images” (Malviya, Voepel-Lewis, & Tait, 1997)
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Entertainment System : Reduces Expenses and/or Increases Revenue
Reduces personnel necessary for monitoring and additional time in the imaging department for induction and recovery of sedated patients.
Increases volume by becoming the “family friendly” provider
Increases volume of physician referrals due to reduced sedation
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“In one year, the savings from not sedating 268 patients could pay for two A/V systems. This shows that reducing the need for sedation is cost-effective. Improvement in workflow should also occur by allowing more patients to be scanned per day without sedation.”
Lemaire, C., Moran, G. R., & Swan, H. (2009). “The impact of audio/visual systems on
pediatric sedation in magnetic resonance imaging” Journal of Magnetic Resonance
Imaging, 30, 649–655.
Savings Pays for Entertainment System
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Why Improve the Patient Experience?
Payment reforms
HCAHPS and CGCAHPS Patient
Satisfaction Surveys
The Hospital Value-Based Purchasing Program
Hospital Compare www.medicare.gov/hospitalcompare
Competition
http://www.medicare.gov/hospitalcompare
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How To Assess Satisfaction And The Impact of Technology
Quantitative methods
HCAHPS, CGCAHPS and other surveys
Qualitative methods
Focus groups and patient advisory committees
Short surveys sent via text*
Professional shopper
Journey Mapping
Online reviews (Healthgrades, Yelp)
* “Urgent care chain uses consumer feedback to boost performance” Health Data Management online (August 10, 2017)https://www.healthdatamanagement.com/news/urgent-care-chain-uses-consumer-feedback-to-boost-performance
https://www.healthdatamanagement.com/news/urgent-care-chain-uses-consumer-feedback-to-boost-performance
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“online consumer review platforms such as Yelp can supplement information provided by more traditional patient-experience surveys…The content of Yelp narrative reviews mirrors many aspects of the HCAHPS survey but also reflects new areas of importance to patients and caregivers.”
“Yelp Reviews Of Hospital Care Can Supplement And Inform Traditional Surveys Of The Patient Experience Of Care” Health Affairs (April 2016) Vol. 35 no. 4, 697-705http://content.healthaffairs.org/content/35/4/697.abstract
Online Reviews
http://content.healthaffairs.org/content/35/4/697.abstract
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Online Reviews
Identify areas to explore
Can be provider-sponsored or commercial (e.g., Yelp)
Shouldn’t be viewed as representative
Commercial firms or local staff can review and summarize “Reputation strategy helps Nicklaus Children’s respond to
complaints” Health Data Management (August 3, 2017) https://www.healthdatamanagement.com/news/reputation-strategy-helps-nicklaus-childrens-respond-to-complaints
https://www.healthdatamanagement.com/news/reputation-strategy-helps-nicklaus-childrens-respond-to-complaints
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Journey Mapping
Description of what consumer does in searching for and using product initially and over time
Systematic process requiring dedicated staff and/or consultants
Adam Richardson, “Using Customer Journey Maps to Improve Customer
Experience” Harvard Business Review (November 15, 2010)
https://hbr.org/2010/11/using-customer-journey-maps-to
https://hbr.org/2010/11/using-customer-journey-maps-to
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Journey Mapping - Questions
Actions: What is the customer doing at each stage? What actions are they taking to move themselves on to the next stage?
Motivations: Why is the customer motivated to keep going to the next stage? What emotions are they feeling? Why do they care?
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Journey Mapping
Questions: What are the uncertainties, jargon, or other issues preventing the customer from moving to the next stage?
Barriers: What structural, process, cost, implementation, or other barriers stand in the way of moving on to the next stage?
Adam Richardson, “Using Customer Journey Maps to Improve Customer Experience”
Harvard Business Review (November 15, 2010)
https://hbr.org/2010/11/using-customer-journey-maps-to
https://hbr.org/2010/11/using-customer-journey-maps-to
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CGCAHPS Quality Measures
Getting Timely Appointments, Care, and Information.
How Well Providers Communicate With Patients.
Providers' Use of Information to Coordinate Patient Care (New to the 3.0 version).
Helpful, Courteous, and Respectful Office Staff.
Patients' Rating of the Provider.
The CAHPS Clinician & Group Survey produces the following measures of patient experience
Agency for Healthcare Research and Quality
https://www.ahrq.gov/cahps/surveys-guidance/item-sets/PCMH/index.html
https://www.ahrq.gov/cahps/surveys-guidance/item-sets/PCMH/index.html
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CGCAHPS Health Information Technology Item Set
Helpfulness of provider’s use of computers during a visit
Getting timely answers to medical questions by e-mail
Helpfulness of provider’s website in giving you information about your care and tests
Getting timely appointments through e-mail or a website (1 item only)
Quality Measures
Agency for Healthcare Research and Quality
https://www.ahrq.gov/cahps/surveys-guidance/item-sets/HIT/index.html
https://www.ahrq.gov/cahps/surveys-guidance/item-sets/HIT/index.html
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Looking For A Home Run
Improve Satisfaction
AND Improve Clinical Quality
AND Reduce Expenses and/or Increase Revenue
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Wait Time Management
Having to wait can decrease patient satisfaction regardless of service quality
Uncertainty magnifies the stress of waiting, while feedback in the form of expected wait times and explanations for delays improves the experience.
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Wait Time Management
Expectations play a major role
Wait time should be actively managed rather than accepted
Technology can help
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Wait Time Management:Pagers and Buzzers
Allows patients to walk around, but there are limited things to do
“Promptly” isn’t defined.
Uncertainty isn’t reduced and there is no feedback.
Leverage the internet or text-based communications?
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Wait Time Management:Wait At Home Or Office
“WAHOO is NextCare Urgent Care’s Wait
At Home Or Office Service. Simply check
in by the method most convenient for you –
online, by phone, or in the clinic – and then
wait wherever you are most comfortable.
We’ll call you when your exam room is
ready.”
https://nextcare.com/faq/wahoo/
https://clockwise.md/hospitals/453/appointments/new
https://nextcare.com/faq/wahoo/https://clockwise.md/hospitals/453/appointments/new
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Wait Time Management:HCA Text-Based System
HCA Midwest Health (a 10 emergency room enterprise) has a web based application, a mobile application and a text based application where patients can text a number with their zip code and it will text them back with the closest emergency room and its wait time.
http://hcamidwest.com/service/emergency-care
http://hcamidwest.com/service/emergency-care
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Wait Time Management:Managing Expectations
What is the “service promise”?
How is this perceived by the patient?
What are the dangers in making this promise and how can they be reduced?
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Wait Time Management:HCA Midwest Health Service Promise
About our ER Wait Times
Our average ER wait times are approximate and provided for informational purposes only. If you are having a medical emergency, call 911.
The ER wait time represents the time it takes to see a qualified medical professional, defined as a Doctor of Medicine (MD), Doctor of Osteopathy (DO), Physician Assistant (PA) or Advanced Registered Nurse Practitioner (ARNP).
ER wait times represent a four-hour rolling average updated every 30 minutes, and is defined as the time of patient arrival until the time the patient is greeted by a qualified medical professional. Patients are triaged at arrival and are then seen by a qualified medical professional in priority order based on their presenting complaint and reason for visit.
http://hcamidwest.com/service/emergency-care
http://hcamidwest.com/service/emergency-care
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Wait Time Management:A Home Run?
Improve Satisfaction?
Improve Clinical Quality?
Reduce Expenses and/or Increase Revenue?
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Voice-Enabled Communication
Amazon Echo. Google Home
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Voice-Enabled Communication
Amazon Echo and Google Home allow voice control and information retrieval
Will create new expectations about how information is retrieved and used
Patients with physical and mental limitations may obtain new capabilities that affect healthcare outcomes
HIPAA compliance remains an obstacle
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Boston Children's Hospital KidsMD for Alexa
https://www.amazon.com/gp/product/B01E3F0AUC?ref=skillrw_dsk_pnps_dp_0
https://www.amazon.com/gp/product/B01E3F0AUC?ref=skillrw_dsk_pnps_dp_0
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Beth Israel Deaconness Medical Center (Boston) Alexa Inpatient Pilot
Alexa, ask BIDMC
What’s my room number
Who’s on my care team or List my care team
What is my diet or What can I eat
Call a nurse or I need a nurse or Send in a nurse
Give me some inspiration or Inspire me
I need spiritual care or Request spiritual care
I need a social worker or Request social work
What's my care plan for today or What are my planned activities for
today
Ok, thanks or Stop or You can stop
John Halamka, “Early Experiences with Ambient Listening Devices (Alexa and Google
Home)” Life as a CIO Blog (3/29/17)
https://geekdoctor.blogspot.com/2017/03/early-experiences-with-ambient.html
https://geekdoctor.blogspot.com/2017/03/early-experiences-with-ambient.html
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Amazon Echo for Dementia
“It has afforded me something that I have lost. Memory. I can ask Alexa anything and I get the answer instantly. And I can ask it what day it is twenty times a day and I will still get the same correct answer.”“’Alexa, remind me to take my medicine at 8:00am and 8:00pm everyday.’ Once you tell Alexa to do this, it will indeed remind you daily to take your medicine.”
Rick Phelps - diagnosed with Early Onset Alzheimer’s disease
Amazon Echo for Dementia – Technology for Seniors, Daily Caring
http://dailycaring.com/amazon-echo-for-dementia-technology-for-seniors/
http://dailycaring.com/amazon-echo-for-dementia-technology-for-seniors/
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Voice-Enabled Communication:Adults With Mobility Issues
“Older adults with mobility issues or health conditions like Parkinson’s can also benefit from an Echo. It gives them more control over their environment and more independence.
For example, a senior could easily turn on the light across the room or adjust the room’s temperature using only their voice. If they wanted to hear music or read a book, they could do it with another quick voice command.”
Amazon Echo for Dementia – Technology for Seniors, Daily Caring
http://dailycaring.com/amazon-echo-for-dementia-technology-for-seniors/
http://dailycaring.com/amazon-echo-for-dementia-technology-for-seniors/
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Voice-Enabled Communication:A Home Run?
Improve Satisfaction?
Improve Clinical Quality?
Reduce Expenses and/or Increase Revenue?
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Final Words
Patient satisfaction can be measured and managed
Technology can help
Acquisition is easier to justify if clinical quality is improved and expenses are reduced and/or revenue increased
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Questions? Comments?
Roger Kropf, PhD
http://www.rogerkropfphd.net/mailto:[email protected]