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Improving Service Quality and Patient Satisfaction Through IT Roger Kropf, PhD New York University © 2017 by Roger Kropf, PhD www.rogerkropfphd.net

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  • Improving Service Quality and Patient Satisfaction Through IT

    Roger Kropf, PhD

    New York University

    © 2017 by Roger Kropf, PhD

    www.rogerkropfphd.net

    http://www.rogerkropfphd.net/

  • Uber-fication

    “My expectations have been elevated -- I call it the Uber-fication everything. I expect to get what I want, when I want it, where I want it, and how I want it, all at the push of a button…most businesses are working toward meeting that expectation…But not healthcare organizations.”

    Denise Lee Yohn, ”Healthcare Companies Should Design Patient Experiences Like Customer Experiences” Forbes, February 15, 2017https://www.forbes.com/sites/deniselyohn/2017/02/15/healthcare-companies-should-design-patient-experiences-like-customer-experiences/#39083a456038

    https://www.forbes.com/sites/deniselyohn/2017/02/15/healthcare-companies-should-design-patient-experiences-like-customer-experiences/#39083a456038

  • Technologies

    MRI entertainment systems

    Wait time management

    Voice-enabled communication

  • Objectives For Today

    Learn how to assess the impact of technology on patient satisfaction.

    Examine alternatives for using web-based, text-based and video communication to improve satisfaction.

  • Looking For A Home Run

    Improve Satisfaction

    AND Improve Clinical Quality

    AND Reduce Expenses and/or Increase Revenue

  • MRI Entertainment System for Kids:A Home Run?

    3D virtual reality entertainment system that provides multiple entertainment options

    Googles and headsets isolate patient from MRI

    Patient is able to communicate with technicians via headset and microphone

  • MRI Entertainment System

    http://www.mrivideo.com/cinemavision.php

    http://www.mrivideo.com/cinemavision.php

  • Entertainment System : Improved Child and Parent Satisfaction

    Child avoids claustrophia

    Isn’t frightened by noise

    Enjoys content

    Avoids fasting, preoperative assessment, needles (unless contrast was required), added preparation or recovery time, and a shorter wait time.

    Parent avoids reaction to children’s fear and discomfort

    https://www.youtube.com/watch?v=mz8sVSZVsPcd

    https://www.youtube.com/watch?v=mz8sVSZVsPcd

  • Entertainment System : Improved Clinical Quality

    Avoids imaging problems due to motion

    Reduces sedation and potential adverse effects

    “There was a reduction [in sedation] from 53 to 40% for age 3–10 years… and 16 to 8% for those older than 10 years.”

    Hared, R. K., & Strain, J. D. (2001). “MRI-compatible

    audio/visual system: impact on pediatric sedation” Pediatric

    Radiology , 31, 247–250.

  • Effects of Sedation

    “Of the Children, 239 (20.1%) experienced adverse events related to sedation, including inadequate sedation in 150 (13.2%) and decrease in oxygen saturation in 63 (5.5%). Five of these children experienced airway obstruction and two became apneic”

    Malviya, S., Voepel-Lewis, T., & Tait, A. R. (1997). “Adverse events and risk factors associated with the sedation of children by nonanesthesiologists” The International Anesthesia Research Society , 85, 1207–1213.

  • Entertainment System: Reduces Expenses and/or Increases Revenue

    Avoid lost revenue from aborted procedures

    Avoid expense of treating patients with an adverse reaction to sedation

    Avoid cost of repeated sedation and imaging because of inadequate sedation

    “13.2% of sedation cases studied were considered inadequate

    sedations and had to be repeated to acquire the needed

    diagnostic images” (Malviya, Voepel-Lewis, & Tait, 1997)

  • Entertainment System : Reduces Expenses and/or Increases Revenue

    Reduces personnel necessary for monitoring and additional time in the imaging department for induction and recovery of sedated patients.

    Increases volume by becoming the “family friendly” provider

    Increases volume of physician referrals due to reduced sedation

  • “In one year, the savings from not sedating 268 patients could pay for two A/V systems. This shows that reducing the need for sedation is cost-effective. Improvement in workflow should also occur by allowing more patients to be scanned per day without sedation.”

    Lemaire, C., Moran, G. R., & Swan, H. (2009). “The impact of audio/visual systems on

    pediatric sedation in magnetic resonance imaging” Journal of Magnetic Resonance

    Imaging, 30, 649–655.

    Savings Pays for Entertainment System

  • Why Improve the Patient Experience?

    Payment reforms

    HCAHPS and CGCAHPS Patient

    Satisfaction Surveys

    The Hospital Value-Based Purchasing Program

    Hospital Compare www.medicare.gov/hospitalcompare

    Competition

    http://www.medicare.gov/hospitalcompare

  • How To Assess Satisfaction And The Impact of Technology

    Quantitative methods

    HCAHPS, CGCAHPS and other surveys

    Qualitative methods

    Focus groups and patient advisory committees

    Short surveys sent via text*

    Professional shopper

    Journey Mapping

    Online reviews (Healthgrades, Yelp)

    * “Urgent care chain uses consumer feedback to boost performance” Health Data Management online (August 10, 2017)https://www.healthdatamanagement.com/news/urgent-care-chain-uses-consumer-feedback-to-boost-performance

    https://www.healthdatamanagement.com/news/urgent-care-chain-uses-consumer-feedback-to-boost-performance

  • “online consumer review platforms such as Yelp can supplement information provided by more traditional patient-experience surveys…The content of Yelp narrative reviews mirrors many aspects of the HCAHPS survey but also reflects new areas of importance to patients and caregivers.”

    “Yelp Reviews Of Hospital Care Can Supplement And Inform Traditional Surveys Of The Patient Experience Of Care” Health Affairs (April 2016) Vol. 35 no. 4, 697-705http://content.healthaffairs.org/content/35/4/697.abstract

    Online Reviews

    http://content.healthaffairs.org/content/35/4/697.abstract

  • Online Reviews

    Identify areas to explore

    Can be provider-sponsored or commercial (e.g., Yelp)

    Shouldn’t be viewed as representative

    Commercial firms or local staff can review and summarize “Reputation strategy helps Nicklaus Children’s respond to

    complaints” Health Data Management (August 3, 2017) https://www.healthdatamanagement.com/news/reputation-strategy-helps-nicklaus-childrens-respond-to-complaints

    https://www.healthdatamanagement.com/news/reputation-strategy-helps-nicklaus-childrens-respond-to-complaints

  • Journey Mapping

    Description of what consumer does in searching for and using product initially and over time

    Systematic process requiring dedicated staff and/or consultants

    Adam Richardson, “Using Customer Journey Maps to Improve Customer

    Experience” Harvard Business Review (November 15, 2010)

    https://hbr.org/2010/11/using-customer-journey-maps-to

    https://hbr.org/2010/11/using-customer-journey-maps-to

  • Journey Mapping - Questions

    Actions: What is the customer doing at each stage? What actions are they taking to move themselves on to the next stage?

    Motivations: Why is the customer motivated to keep going to the next stage? What emotions are they feeling? Why do they care?

  • Journey Mapping

    Questions: What are the uncertainties, jargon, or other issues preventing the customer from moving to the next stage?

    Barriers: What structural, process, cost, implementation, or other barriers stand in the way of moving on to the next stage?

    Adam Richardson, “Using Customer Journey Maps to Improve Customer Experience”

    Harvard Business Review (November 15, 2010)

    https://hbr.org/2010/11/using-customer-journey-maps-to

    https://hbr.org/2010/11/using-customer-journey-maps-to

  • CGCAHPS Quality Measures

    Getting Timely Appointments, Care, and Information.

    How Well Providers Communicate With Patients.

    Providers' Use of Information to Coordinate Patient Care (New to the 3.0 version).

    Helpful, Courteous, and Respectful Office Staff.

    Patients' Rating of the Provider.

    The CAHPS Clinician & Group Survey produces the following measures of patient experience

    Agency for Healthcare Research and Quality

    https://www.ahrq.gov/cahps/surveys-guidance/item-sets/PCMH/index.html

    https://www.ahrq.gov/cahps/surveys-guidance/item-sets/PCMH/index.html

  • CGCAHPS Health Information Technology Item Set

    Helpfulness of provider’s use of computers during a visit

    Getting timely answers to medical questions by e-mail

    Helpfulness of provider’s website in giving you information about your care and tests

    Getting timely appointments through e-mail or a website (1 item only)

    Quality Measures

    Agency for Healthcare Research and Quality

    https://www.ahrq.gov/cahps/surveys-guidance/item-sets/HIT/index.html

    https://www.ahrq.gov/cahps/surveys-guidance/item-sets/HIT/index.html

  • Looking For A Home Run

    Improve Satisfaction

    AND Improve Clinical Quality

    AND Reduce Expenses and/or Increase Revenue

  • Wait Time Management

    Having to wait can decrease patient satisfaction regardless of service quality

    Uncertainty magnifies the stress of waiting, while feedback in the form of expected wait times and explanations for delays improves the experience.

  • Wait Time Management

    Expectations play a major role

    Wait time should be actively managed rather than accepted

    Technology can help

  • Wait Time Management:Pagers and Buzzers

    Allows patients to walk around, but there are limited things to do

    “Promptly” isn’t defined.

    Uncertainty isn’t reduced and there is no feedback.

    Leverage the internet or text-based communications?

  • Wait Time Management:Wait At Home Or Office

    “WAHOO is NextCare Urgent Care’s Wait

    At Home Or Office Service. Simply check

    in by the method most convenient for you –

    online, by phone, or in the clinic – and then

    wait wherever you are most comfortable.

    We’ll call you when your exam room is

    ready.”

    https://nextcare.com/faq/wahoo/

    https://clockwise.md/hospitals/453/appointments/new

    https://nextcare.com/faq/wahoo/https://clockwise.md/hospitals/453/appointments/new

  • Wait Time Management:HCA Text-Based System

    HCA Midwest Health (a 10 emergency room enterprise) has a web based application, a mobile application and a text based application where patients can text a number with their zip code and it will text them back with the closest emergency room and its wait time.

    http://hcamidwest.com/service/emergency-care

    http://hcamidwest.com/service/emergency-care

  • Wait Time Management:Managing Expectations

    What is the “service promise”?

    How is this perceived by the patient?

    What are the dangers in making this promise and how can they be reduced?

  • Wait Time Management:HCA Midwest Health Service Promise

    About our ER Wait Times

    Our average ER wait times are approximate and provided for informational purposes only. If you are having a medical emergency, call 911.

    The ER wait time represents the time it takes to see a qualified medical professional, defined as a Doctor of Medicine (MD), Doctor of Osteopathy (DO), Physician Assistant (PA) or Advanced Registered Nurse Practitioner (ARNP).

    ER wait times represent a four-hour rolling average updated every 30 minutes, and is defined as the time of patient arrival until the time the patient is greeted by a qualified medical professional. Patients are triaged at arrival and are then seen by a qualified medical professional in priority order based on their presenting complaint and reason for visit.

    http://hcamidwest.com/service/emergency-care

    http://hcamidwest.com/service/emergency-care

  • Wait Time Management:A Home Run?

    Improve Satisfaction?

    Improve Clinical Quality?

    Reduce Expenses and/or Increase Revenue?

  • Voice-Enabled Communication

    Amazon Echo. Google Home

  • Voice-Enabled Communication

    Amazon Echo and Google Home allow voice control and information retrieval

    Will create new expectations about how information is retrieved and used

    Patients with physical and mental limitations may obtain new capabilities that affect healthcare outcomes

    HIPAA compliance remains an obstacle

  • Boston Children's Hospital KidsMD for Alexa

    https://www.amazon.com/gp/product/B01E3F0AUC?ref=skillrw_dsk_pnps_dp_0

    https://www.amazon.com/gp/product/B01E3F0AUC?ref=skillrw_dsk_pnps_dp_0

  • Beth Israel Deaconness Medical Center (Boston) Alexa Inpatient Pilot

    Alexa, ask BIDMC

    What’s my room number

    Who’s on my care team or List my care team

    What is my diet or What can I eat

    Call a nurse or I need a nurse or Send in a nurse

    Give me some inspiration or Inspire me

    I need spiritual care or Request spiritual care

    I need a social worker or Request social work

    What's my care plan for today or What are my planned activities for

    today

    Ok, thanks or Stop or You can stop

    John Halamka, “Early Experiences with Ambient Listening Devices (Alexa and Google

    Home)” Life as a CIO Blog (3/29/17)

    https://geekdoctor.blogspot.com/2017/03/early-experiences-with-ambient.html

    https://geekdoctor.blogspot.com/2017/03/early-experiences-with-ambient.html

  • Amazon Echo for Dementia

    “It has afforded me something that I have lost. Memory. I can ask Alexa anything and I get the answer instantly. And I can ask it what day it is twenty times a day and I will still get the same correct answer.”“’Alexa, remind me to take my medicine at 8:00am and 8:00pm everyday.’ Once you tell Alexa to do this, it will indeed remind you daily to take your medicine.”

    Rick Phelps - diagnosed with Early Onset Alzheimer’s disease

    Amazon Echo for Dementia – Technology for Seniors, Daily Caring

    http://dailycaring.com/amazon-echo-for-dementia-technology-for-seniors/

    http://dailycaring.com/amazon-echo-for-dementia-technology-for-seniors/

  • Voice-Enabled Communication:Adults With Mobility Issues

    “Older adults with mobility issues or health conditions like Parkinson’s can also benefit from an Echo. It gives them more control over their environment and more independence.

    For example, a senior could easily turn on the light across the room or adjust the room’s temperature using only their voice. If they wanted to hear music or read a book, they could do it with another quick voice command.”

    Amazon Echo for Dementia – Technology for Seniors, Daily Caring

    http://dailycaring.com/amazon-echo-for-dementia-technology-for-seniors/

    http://dailycaring.com/amazon-echo-for-dementia-technology-for-seniors/

  • Voice-Enabled Communication:A Home Run?

    Improve Satisfaction?

    Improve Clinical Quality?

    Reduce Expenses and/or Increase Revenue?

  • Final Words

    Patient satisfaction can be measured and managed

    Technology can help

    Acquisition is easier to justify if clinical quality is improved and expenses are reduced and/or revenue increased

  • Questions? Comments?

    Roger Kropf, PhD

    [email protected]

    http://www.rogerkropfphd.net/mailto:[email protected]