improving employee engagement with video
DESCRIPTION
As today’s work environment becomes more mobile and dispersed, it is increasingly challenging to keep employees fully engaged. With research showing that improving employee engagement leads to higher levels of profit, higher shareholder return, better employee performance and greater employee retention, increasing employee engagement has become a mandate for today’s human resources and corporate communications professional.TRANSCRIPT
Improving Employee Engagement with Video
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Employee Engagement Is Everyone’s Job!
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“What is engagement, anyway?”
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Employee engagement = Emotional commitment to
organization’s goals.
Engagement Discretionary Effort
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Job satisfaction is at an
ALL-TIME LOW
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Fewer than 1 in 3
are engaged
Only 45%are even
“satisfied” at work
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Crisis & Opportunityfor
BUSINESS
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Engagement-Profit Chain
Sources: The Service Profit Chain, Heskett & Sasser
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5x Higher!
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Crisis & Opportunityfor
INDIVIDUALS
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Spillover&
Crossover
www.KevinKruse.comSource: Nyberg, et al, “Managerial Leadership and Ischemic Heart…”
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What canINDIVIDUALS
do to increase their own
ENGAGEMENT?
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GrowthRecognition
Trust Surveys of 10 million workers in 150 countries
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What is your personal engagement profile (what are your triggers)?
Experience gratitude for what the company is already doing.
Partner with your boss, and “lead without a title.”
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What’s Your Engagement Style?http://kevinkruse.com/profile/
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How can you be proactive and partner
with your boss on growth?Conversation Starters
Share your 3- to 5-year career goals.Ask your manager if your goals seem reasonable.Ask your manager if she would envision a different career path for you based on your strengths.Ask what kinds of knowledge, skills, experiences, and relationships you need in order to reach your goals.Ask your manager to keep you in mind for any unique projects or opportunities that you could be assigned to so you can develop new skills.
Hi Jane, I’ve been thinking about my career path and areas I should focus on for further development. I’d love your perspective and guidance.
Could we meet one-on-one sometime in the next couple of weeks to discuss?
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Conversation Starters
Not sure if you noticed, but Anne stayed really late last night to finish up that project…I had an idea for employee recognition. What if we set up a gratitude box and put in the names of people…I’m curious what you think someone from our team would have to do to get nominated for a President’s award?
Hi Ramit, I’ve been thinking about how to increase our culture of appreciation on our team and have a few ideas I’d love to run by you.
Can we meet briefly or can I run shoot you some ideas via email?
How can you be proactive and partner
with your boss on recognition?
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Conversation Starters
Can you review our company’s goals with me, or point me to where I can find them…I know I’ve heard or company goals before but have a hard time remembering them. Can you help me to simplify or prioritize them…Can we talk about how our own goals align with the company goals…
Hi Asha, I’ve been thinking about my personal goals for the year and realized I’m not as clear as I should be on how our work here is supporting the company’s overall objectives.
Can we meet sometime in the next couple of weeks to discuss?
How can you be proactive and partner
with your boss on trust?
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Win 1 of 10 Free BooksWhat did you think of today’s webinar?
To: [email protected]: today’s webinar
Kevin, I thought the webinar…
Unified Communications in the Enterprise
- Where does video fit?
- What is research showing?
What drives video?
- Executive Management
- Employees
Launching an Enterprise YouTube
Case Studies – Insightful results
Getting Started – Things to consider
Agenda: Improving Employee Engagement with Video
The Unified Communications Spectrum
-UC registers as a Top 5 networking investment in 2012
-Enterprise wants a single user interface, and integrated solutions
-Enterprises should develop strategies to support video on mobile devices in order to engage mobile workers -Gartner
Unified Communications - Video
-Video Conferencing
-Video Collaboration Apps
-Live Video Streaming
-Interactive, and Rich Media
-Video on-demand
-Social Video Portals for Business
-Employee Generated Video
The Enterprise video market will maintain steady growth, rising at least 6 percent a year for the next four years.
- Infonetics Research
What Drives Executive Management Use of Video for Engagement?
Concern for employee Concern for employee engagement & productivityengagement & productivity
Deeper connection with their Deeper connection with their employeesemployees
Want authenticity – video both Want authenticity – video both presentspresents and and evokesevokes emotion emotion
Knowledge sharingKnowledge sharing Training and developmentTraining and development
Results!Results!
More connected & engaged workforce
Higher retention,revenue, profits
More effectivecommunication
New “YouTube” generation wants New “YouTube” generation wants short form, visual, less boring short form, visual, less boring content than long text documentscontent than long text documents
This is how they share and This is how they share and communicatecommunicate
Employees want a voiceEmployees want a voice Employees are motivated to share Employees are motivated to share
knowledgeknowledge Enjoy showcasing their expertiseEnjoy showcasing their expertise Employees want to feel Employees want to feel
connected, sense of social connected, sense of social communitycommunity
Better engagement with Better engagement with management and senior management and senior leadershipleadership
What Drives Employees Use of Video for Engagement?
Management Use Cases of Video to Connect and Engage
Collaboration - across geographic boundries
On-demand -Training and HR
Live Webcasts - Townhall meetings with interactive Q&A
Employee Use Cases of Video to Connect and Engage
Capture Internal Meetings
Weekly “Coffee Talks”
Employee Culture and Fun!
“How to” Knowledge Sharing
Case Study: Employee Video Portal Launch – Company.TV
Need: Need:
Enterprise Enterprise YouTubeYouTube
Multiple ChannelsMultiple Channels Video UploadVideo Upload Live and VoDLive and VoD Secure: Roles Secure: Roles
and Permissions-and Permissions-basedbased
Social FeaturesSocial Features SSO IntegrationSSO Integration Viewed on MobileViewed on Mobile
Case Study: Employee Video Portal Launch – Company.TV
Solution: Solution:
Environment that Environment that bridges global gap, bridges global gap, fosters sharing, fosters sharing, collaboration, creativity, collaboration, creativity, learning, communication learning, communication and community.and community.
Personalized – Personalized – Channels for “me”Channels for “me”
SecureSecure
MeasuredMeasured
Results – Recognition, Results – Recognition, Rewards, EngagementRewards, Engagement
ANALYTICS Launch – June 18th through 20th - In first 3 days almost 2800 views
Mid Launch – June 20th and 21st - In 2 days views doubled to over 5,800 views
Over 25% of
Workforce
Results – June 22th and 26st - 5 final days - doubled to over 13,000 views
Employee Survey to Learn More
Not Important10%
Somewhat Important
30%Very Important
60%
Satisfied45% Very Satisfied
55%
60% said a video portal was very important to a communication program
70% said they were very dissatisfied with their current video solution
Somewhat Satisfied
20%
Not sure10%
Very Dissatisfied70%
Somewhat Important
30%
Not sure10%
Very Important60%
100% said they would be satisfied to very satisfied with this pilot video solution
60% said mobile video was very important to their communications
Review: How to Get Started
•Create an adoption strategy
• Top to bottom – Executive sponsorship & pilot
• Bottom up – Evangelists to inspire
• Promotions and contests, market the idea
•Make it easy to discover and share – Central online library or portal with search and share tools
*Microsoft (earn points for contributing content, and for # views)*Qualcomm (video contest – why I love to work here)
•Choose a platform for video/audio capture and publishing
•Set up a short pilot program
•Create an employee survey
•Set up business processes and governance – roles & permissions, workflow & approvals, content security
Thank You
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Darlene HoyerRegional VP, SalesMediaPlatform, Inc.