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SOUTHSHORE.CA BEST BEST PRACTICES PRACTICES TO INCREASE ONLINE SALES TO INCREASE ONLINE SALES Las Vegas- Jan 2011

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A presentation aimed at transactional web site managers, dotcom retailers. We have presented it tou our online partners at the last Las Vegas Market (Jan 2011) with lots of good feedback so there it is.

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Page 1: Improve your e commerce with these best practices-south shore jan 2011

SOUTHSHORE.CA

BEST BEST PRACTICESPRACTICESTO INCREASE ONLINE SALESTO INCREASE ONLINE SALES

Las Vegas- Jan 2011

Page 2: Improve your e commerce with these best practices-south shore jan 2011

LONG TAIL EFFECT =LONG TAIL EFFECT =$

#products

Brick & Mortar Retailers

BEST SELLERS

Pure digital RetailersNo limit :

MULTIPLY YOUR SUCCESS!!!

Success of online retailersSuccess of online retailers

Hybrid Retailers

In store Online

Page 3: Improve your e commerce with these best practices-south shore jan 2011

The STARTING POINT for online success…

The STARTING POINT for online success… your WEBSITEyour WEBSITE

2. Sell your product.

Put info easy to access

3. Less is always more.Don’t loose your

customers…

Page 4: Improve your e commerce with these best practices-south shore jan 2011

Be structured.

Use a hierarchical structure Conventions are your friends

Make obvious what is clickable

IDEAL HOME PAGE

IDEAL HOME PAGE

Break pages into defined areas

Page 5: Improve your e commerce with these best practices-south shore jan 2011

Large picture

Full Description

All Features

Clear Shipping info

Complete Title

Cust. Ratings

Price (diff. font)

Available colors

Products of the same collection

IDEAL PRODUCT

PAGE

IDEAL PRODUCT

PAGE

Related pictures

Page 6: Improve your e commerce with these best practices-south shore jan 2011

0

Sell your product.

More features? Focus on info

Less features?Focus on image

Page 7: Improve your e commerce with these best practices-south shore jan 2011

Sell your product.

Many details? Make them visible!

Page 8: Improve your e commerce with these best practices-south shore jan 2011

Sell your product.

Many options/colors? Show them all!

Page 9: Improve your e commerce with these best practices-south shore jan 2011

Less is always more.

Do not incite use of the BUTTON

Page 10: Improve your e commerce with these best practices-south shore jan 2011

FOLLOW US!

http://twitter.com/yourfurniture
http://www.facebook.com/southshorefurniture
http://www.flickr.com/photos/36433420@N03/
http://www.youtube.com/user/SouthShoreFurniture
Page 11: Improve your e commerce with these best practices-south shore jan 2011

Steve Krug Don’t Make me ThinkMatt Balara Flogging Design: Daily Disasters &

Best Practice in Online Shop Design

Thanks to:Thanks to:


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