IMPOSSIBLE IS NOTHING…!

INTRODUCTION AND HISTORY

• Adidas group has been part of world of sports on every level, delivering the state-of-art sports footwear, apparel and accessories.

• Global leader of sports and virtually in every part of the country.

• Headquarters in Herzogenaurach, Germany.

• 170 subsidiaries with 40,000 employees.

• Our brand is build on passion for sports and a sporting lifestyle.

INTRODUCTION AND HISTORY……

OUR MISSION

– We are consumer focused– We are innovation and design leaders– We are a global organization– We are committed and dedicated

OUR BRANDSAdidasReebokTaylor Made

4P’S

• PRODUCTS• PRICE• PLACE

• PROMOTION

Products

• FOR MENS’ WOMENS’ - Foot wear - Clothing

- Accessories

PRODUCTS

PRODUCTS

• The core benefit is to satisfy consumers’ needs or want.

• Comfort.• Design. • World leader in the manufacture of a wide

range of sports apparels.• Today, Adidas has established itself as a

strong brand for sports apparels.

PRICE

– Adidas is a shopping product– Able to penetrate the market as it has

products for range of consumer – Wide range of products for every sector of

consumers.– Is cheaper and offers huge choices.

PLACE

All out sports needs under one roof. starting from jerseys to balls, footwear and everything

Adidas outletsOnline purchasing through the internet

PROMOTIONwww.adidas-iipm.co.cc

PROMOTION…..

– Promotion objective• Become the NO.1 sporting brand in the world.

– Promotion Mix• Advertising commonly through the mass

media.• ‘Impossible is Nothing’ campaign

SWOT ANALYSIS

STRENGTH

• Excessive showrooms world wide• Customer satisfaction is high• Official sponsors of FIFA and NBA• Specializes in soccer, and athletics• Factories are located in eco-friendly environment

SWOT ANALYSIS…..

WEAKNESS

• Lack of responsibilities in distribution chain

• Damage of products during shipping

SWOT ANALYSIS…..

OPPORTUNITIES

• Entering new markets• Brand extension and line extension in wide

range• Opening showrooms in small towns• Expanding factory outlets

SWOT ANALYSIS…..

THREATS

• Economic crisis• High tax on products• Increase in price of raw materials

SOCIAL ACTIVITIES

My 2010 SCHOOL ADVENTURE • Adopt a nation • Distinct pillars

SCORE • Aim• Volunteering activities

SOCIAL ACTIVITIES……

GRAMEEN-ADIDAS

• Social business• Goal WFSGI

• Independent association• Role

CERTIFICATION

• ISO 14000 certification

• Level A2 certification for CMAP

• OHSAS 18001 certification

AWARDS

AWARDS FROM SEVERAL ORGANISATIONS

IN 2010

Dow Jones sustainability index Inclusion in ftse4 American Business award for mi.coach

IN 2009

AWARDED AS "SUSTAINABLE RETAIL BUSSINESS " best rating by European Consumer Organization

AWARDS…..

IN 2008&2007

RE-accreditation by the fair labor association in 2008 B.A.U.M environmental award in 2007

IN 2006

For best quality Adidas group among top employers of the year

SPONSORS

•Adidas are official sponsor of FIFA and NBA•They are sponsors of cricket legend like sachin Tendulkar•Official sponsors of Beijing Olympics•In IPL they sponsor 2 teams•Special Olympics for disabled are sponsored by our brand

FINANCIAL POSITIONING AND MARKET SHARE

Market capitalization at year-end Shareholder structure

TECHNOLOGY FOR QUALITY DEVELOPMENT

NEW PRODUCT DEVELOPMENT

SIP-UP

ENERGY

DRINK

SIP-UP

PROTEIN+

INFORMATION

SIP-UP

ENERGY

DRINK

•PRICE=$1.30•NET QUANTITY=250ml•ENERGY=151KJ/36Kcal•PROTEIN=8g•CARBOHYDRATES=0.5g•FAT CONTENT=0.3g•CALCIUM=70mg•IRON=1mg•Balanced supply of nine amino acids….!

INFORMATION…..

SIP-UP

PROTEIN+

PRICE=$15.33NET QUANTITY=200gENERGY=1510KJ/36KcalPROTEIN=80gCARBOHYDRATES=5gFAT CONTENT=3gCALCIUM=700mgIRON=10mg

Balanced supply of nine amino acids….!

TAGET PEOPLE

SIP-UP

ENERGY

DRINK

SIP-UP

PROTEIN+

•PEOPLE WHO PLAY SPORTS•KIDS •COMMON PEOPLE

COMPETITORS

SIP-UP ENERGY DRINK•REDBULL•MONSTER•ROCKSTAR•FULL TROTTLE

SIP-UP PROTEIN+•BOURNVITA•BOOST•HORLICKS •COMPLAN

POSITIONING

SIP-UP

ENERGY

DRINK

SIP-UP

PROTEIN+

BEST OF NATURE... BEST OF SCIENCE…

“RICH IN PROTEIN”

PROMOTION

IMPOSSIBLE IS NOTHING

SIP-UP

ENERGY

DRINK

SIP-UP

PROTEIN+

THANK YOU