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Important InformationImportant Information

• This presentation was created by This presentation was created by Patrick Crispen.Patrick Crispen.

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Google 101:Google 101:Stop Searching and Start FINDINGStop Searching and Start FINDING

a presentation bya presentation by

Patrick Douglas CrispenPatrick Douglas Crispen

Our goals today ...Our goals today ...

• Discover the biggest mistakes made by Discover the biggest mistakes made by most Internet users: most Internet users: – Typing search terms in the wrong box.Typing search terms in the wrong box.– Using the wrong tool at the wrong time.Using the wrong tool at the wrong time.

• Talk about the differences between Talk about the differences between directories and search engines (and when directories and search engines (and when to use each.)to use each.)

• Learn some advanced Google searching Learn some advanced Google searching techniques.techniques.

• DO ALL OF THIS IN ENGLISH!DO ALL OF THIS IN ENGLISH!

The Biggest MistakeThe Biggest Mistake

Typing search terms in the Typing search terms in the wrong boxwrong box

Top 15 search terms of 2000Top 15 search terms of 2000

1.1. SexSex2.2. Hotmail / hotmail.com / Hotmail / hotmail.com /

www.hotmail.com www.hotmail.com 3.3. Yahoo / yahoo.com / Yahoo / yahoo.com /

www.yahoo.comwww.yahoo.com4.4. Porn / porno / Porn / porno /

pornography pornography 5.5. Chat / chatroomsChat / chatrooms6.6. MP3MP37.7. Horoscopes / horoscopeHoroscopes / horoscope

8.8. Ebay / ebay.com / Ebay / ebay.com / www.ebay.comwww.ebay.com

9.9. AOL / aol.com / AOL / aol.com / www.aol.comwww.aol.com

10.10. GamesGames11.11. Map / mapsMap / maps12.12. Pokemon Pokemon 13.13. Nude / nudesNude / nudes14.14. MusicMusic15.15. XXXXXX

-- Courtesy Alexa Research

What most parents notice What most parents notice


www.hotmail.comwww.hotmail.com 3.3. Yahoo / yahoo.com / Yahoo / yahoo.com /


pornographypornography 5.5. Chat / chatroomsChat / chatrooms6.6. MP3MP37.7. Horoscopes / horoscopeHoroscopes / horoscope

8.8. Ebay / ebay.com / Ebay / ebay.com / www.ebay.comwww.ebay.com




What *I* notice What *I* notice


www.hotmail.comwww.hotmail.com 3.3. Yahoo / yahoo.com / Yahoo / yahoo.com /


pornography pornography 5.5. Chat / chatroomsChat / chatrooms6.6. MP3MP37.7. Horoscopes / horoscopeHoroscopes / horoscope

8.8. Ebay / ebay.com /Ebay / ebay.com / www.ebay.comwww.ebay.com




wordtracker.comwordtracker.com

• Did you notice that my Did you notice that my list of top search list of top search terms is terms is two yearstwo years old?old?

• A “live” list of today’s A “live” list of today’s top search terms can top search terms can be found at be found at wordtracker.comwordtracker.com

• More people are More people are typing addresses as typing addresses as search terms than search terms than even before.even before.

The Second Biggest MistakeThe Second Biggest Mistake

Using the wrong tool at the Using the wrong tool at the wrong timewrong time

Three questionsThree questions

• Where would you find the telephone number Where would you find the telephone number or address of the Bama Six theatre?or address of the Bama Six theatre?– A telephone bookA telephone book

• Where you would find the definition of the Where you would find the definition of the word “pestilence?”word “pestilence?”– A dictionary (or an Auburn University sorority photo A dictionary (or an Auburn University sorority photo

album)album)

• Where would you find the name of the war Where would you find the name of the war that the Treaty of Westphalia ended?that the Treaty of Westphalia ended?– An encyclopediaAn encyclopedia

What would happen if you tried What would happen if you tried to look up the definition of the to look up the definition of the

word “pestilence” in the word “pestilence” in the telephone book?telephone book?

YAHOO ISN’T A YAHOO ISN’T A SEARCH ENGINE!SEARCH ENGINE!

... it is a directory.... it is a directory.

DirectoriesDirectories

• Usually human-Usually human-compiled guides to compiled guides to the web, where the web, where sites are organized sites are organized by categoryby category

• Major directories:Major directories:– MSNMSN– YahooYahoo– Netscape ODPNetscape ODP

What directories are good for ...What directories are good for ...

• ““What is the Web page address for some What is the Web page address for some company, organization, or entity?” (or company, organization, or entity?” (or “who makes product X?”)“who makes product X?”)

• ““Where can I find a list of Web pages that Where can I find a list of Web pages that focus on a particular, ‘universal’ topic?”focus on a particular, ‘universal’ topic?”

• In other words, directories are In other words, directories are GREATGREAT for for “telephone book” searches.“telephone book” searches.

What directories AREN’T good for ...What directories AREN’T good for ...

• Directories are Directories are horriblehorrible for for “encyclopedia” or “dictionary” “encyclopedia” or “dictionary” searches.searches.

• The only exception is if the topic is The only exception is if the topic is so universal that the directories have so universal that the directories have no choice but to link to a page or two no choice but to link to a page or two that discuss that topic (and even that discuss that topic (and even then the selection will be slim.)then the selection will be slim.)

Search Engines have three parts:Search Engines have three parts:

1.1. A spider (also called A spider (also called a "crawler" or a a "crawler" or a "bot") that goes to "bot") that goes to every page or every page or representative pages representative pages on every Web site on every Web site that wants to be that wants to be searchable and reads searchable and reads it, using hypertext it, using hypertext links on each page to links on each page to discover and read a discover and read a site's other pages.site's other pages.


2.2. A program that A program that creates a huge creates a huge index (sometimes index (sometimes called a called a "catalog") from "catalog") from the pages that the pages that have been read. have been read.


3.3. A program that A program that receives your receives your search request, search request, compares it to compares it to the entries in the the entries in the index, and index, and returns results to returns results to you. you.

-- Courtesy searchenginewatch.com

Directories v Search EnginesDirectories v Search Engines

• Directories are human-compiled and have Directories are human-compiled and have a small number of pages in their a small number of pages in their databases (usually in the low millions)databases (usually in the low millions)

• Search engines are machine-compiled and Search engines are machine-compiled and have a have a HUGEHUGE number of pages in their number of pages in their databases (usually in the hundreds of databases (usually in the hundreds of millions or even the billions)millions or even the billions)

The Second Biggest Mistake -- The Second Biggest Mistake -- RestatedRestated

Using a directory as if it was a Using a directory as if it was a search engine ... and then not search engine ... and then not understanding why you can’t understanding why you can’t

find anything!find anything!

Top search sites – January 2002Top search sites – January 2002

1.1. MSNMSN

2.2. YahooYahoo

3.3. GoogleGoogle

4.4. AOLAOL

5.5. Ask JeevesAsk Jeeves

6.6. LookSmartLookSmart

7.7. InfospaceInfospace

8.8. OvertureOverture

9.9. NetscapeNetscape

10.10.AltaVistaAltaVista

-- Courtesy Jupiter Media Metrix

Which ones are directories?Which ones are directories?

1.1. MSNMSN

2.2. YahooYahoo

3.3. GoogleGoogle

4.4. AOLAOL

5.5. Ask JeevesAsk Jeeves

6.6. LookSmartLookSmart

7.7. InfospaceInfospace

8.8. OvertureOverture

9.9. Netscape ODPNetscape ODP

10.10.AltaVistaAltaVista

Secondary resultsSecondary results

• Most directories Most directories use a search use a search engine as a backup engine as a backup (Yahoo and (Yahoo and Netscape use Netscape use Google, almost Google, almost everyone else uses everyone else uses Inktomi)Inktomi)

• Why add the extra Why add the extra step?step?

How the sites stack upHow the sites stack up

• Most directories Most directories (like MSN and (like MSN and AOL) link to 2 or 3 AOL) link to 2 or 3 million pages.million pages.

• Most search Most search engines (like engines (like AltaVista and AltaVista and Google) link to Google) link to hundreds of hundreds of millionsmillions of pages. of pages.

-- Courtesy searchenginewatch.com

Why do people predominantly Why do people predominantly use directories when search use directories when search engines have more stuff?engines have more stuff?

Because no one ever takes the Because no one ever takes the time to teach us how to use a time to teach us how to use a

search engine!search engine!

The Third Biggest MistakeThe Third Biggest Mistake

Not knowing how to use Not knowing how to use directories or search engines to directories or search engines to

actually actually FINDFIND stuff stuff

searchenginewatch.comsearchenginewatch.com

• A A LOTLOT of what you of what you are about to see are about to see comes straight comes straight from Danny from Danny Sullivan’s “Search Sullivan’s “Search Engine Watch” Engine Watch” Web site.Web site.

• We’ll talk about We’ll talk about this site in a this site in a minute.minute.

Search engine rule #1Search engine rule #1

Be specific ... because Be specific ... because if you aren’t specific, if you aren’t specific, you’ll end up with a you’ll end up with a bunch of garbage!bunch of garbage!


Use quotes to search Use quotes to search for phrases.for phrases.

““patrick crispen”patrick crispen”

Use quotes for phrasesUse quotes for phrases

• This works on every This works on every search engine and search engine and directory but Direct directory but Direct Hit, LookSmart, and Hit, LookSmart, and MSN Search.MSN Search.

• BUT, quotes do work BUT, quotes do work for LookSmart's for LookSmart's Inktomi results.Inktomi results.

• At MSN Search, it’s At MSN Search, it’s unpredictable about unpredictable about when this works.when this works.


Use the + sign to Use the + sign to require.require.

crispen +pepperdinecrispen +pepperdine

Use the + sign to requireUse the + sign to require

• This works on This works on every search every search engine and engine and directory but directory but LookSmart.LookSmart.

• But, the plus sign But, the plus sign does work for does work for LookSmart's LookSmart's Inktomi results.Inktomi results.


Use the - sign to Use the - sign to exclude.exclude.

crispen -roadmapcrispen -roadmap

Use the - sign to excludeUse the - sign to exclude

• This works on every This works on every search engine and search engine and directory but directory but LookSmartLookSmart

• But, the - sign does But, the - sign does work for LookSmart's work for LookSmart's Inktomi results.Inktomi results.

• Also, the - sign will not Also, the - sign will not work for work for preprogrammed preprogrammed results to popular results to popular queries at MSN Search.queries at MSN Search.


Combine symbols as often as Combine symbols as often as possible possible

(see rule #1).(see rule #1).

+”patrick crispen” –roadmap +pepperdine+”patrick crispen” –roadmap +pepperdine

The five rulesThe five rules

1.1. Be specific ... because if you aren’t Be specific ... because if you aren’t specific, you’ll end up with a bunch of specific, you’ll end up with a bunch of garbage!garbage!

2.2. Use quotes to search for phrases.Use quotes to search for phrases.

3.3. Use the + sign to require.Use the + sign to require.

4.4. Use the - sign to exclude.Use the - sign to exclude.

5.5. Combine symbols as often as possible Combine symbols as often as possible (see rule #1).(see rule #1).

Advanced Google Searching Advanced Google Searching Made EasyMade Easy

It’s easy as long as you It’s easy as long as you remember a few, simple remember a few, simple

commands.commands.

Google Advanced SearchGoogle Advanced Search

Title searches at GoogleTitle searches at Google

• Lets you search for Lets you search for pages that have a pages that have a particular word or particular word or phrase in their title.phrase in their title.

• Great way to “cast Great way to “cast a narrow net.”a narrow net.”

Title searches at GoogleTitle searches at Google

intitle:intitle:termsterms

intitle:moonintitle:moon

intitle:”Moon Landing”intitle:”Moon Landing”

Site searches at GoogleSite searches at Google

• Lets you limit your Lets you limit your search to only pages search to only pages within a specific site within a specific site or domain, or to or domain, or to exclude pages from a exclude pages from a specific site or specific site or domain.domain.

• You’d use this in You’d use this in combination with combination with another search term.another search term.

Site searches at GoogleSite searches at Google

site:site:domainnamedomainname

apollo site:nasa.govapollo site:nasa.gov

apollo –site:nasa.govapollo –site:nasa.gov

URL searches at GoogleURL searches at Google

• Lets you search for Lets you search for pages that have a pages that have a particular word or particular word or phrase in their phrase in their URL.URL.

• This works great This works great when you can only when you can only remember one remember one word in a long word in a long URL. URL.

URL searches at GoogleURL searches at Google

inurl:inurl:urlurl

inurl:apolloinurl:apollo

A sample Google searchA sample Google search

+inurl:apollo +moon +inurl:apollo +moon –”john young” –”john young” +site:nasa.gov+site:nasa.gov

Of course, this would all be on one lineOf course, this would all be on one line

Related searches at GoogleRelated searches at Google

• Lets you search for Lets you search for pages that are pages that are similar to another similar to another page.page.

• For example, you For example, you can do a related can do a related search to find search to find pages similar to pages similar to my netsquirrel.com my netsquirrel.com pagepage

Related searches at GoogleRelated searches at Google

related:related:urlurl

related:netsquirrel.comrelated:netsquirrel.com

searchenginewatch.comsearchenginewatch.com

• FREE search FREE search tutorials!tutorials!

• ““Search Engine Search Engine Math”Math”

• ““Power Searching Power Searching for Anyone”for Anyone”

Fair Use DisclaimerFair Use Disclaimer

This presentation was created This presentation was created following the Fair Use Guidelines for following the Fair Use Guidelines for Educational Multimedia. Certain Educational Multimedia. Certain materials are included under the Fair materials are included under the Fair Use exemption of the U.S. Copyright Use exemption of the U.S. Copyright Law. Further use of these materials Law. Further use of these materials and this presentation is restricted.and this presentation is restricted.

Our goals today ...Our goals today ...

• Discover the biggest mistakes made by Discover the biggest mistakes made by most Internet users: most Internet users: – Typing search terms in the wrong box.Typing search terms in the wrong box.– Using the wrong tool at the wrong time.Using the wrong tool at the wrong time.

• Talk about the differences between Talk about the differences between directories and search engines (and when directories and search engines (and when to use each.)to use each.)

• Learn some advanced Google searching Learn some advanced Google searching techniques.techniques.

• DO ALL OF THIS IN ENGLISH!DO ALL OF THIS IN ENGLISH!

Google 101:Google 101:Stop Searching and Start FINDINGStop Searching and Start FINDING

a presentation bya presentation by

Patrick Douglas CrispenPatrick Douglas Crispen

important information this presentation was created by patrick crispen.this presentation was created...

Documents

search terms

encyclopedia slide

wrong box slide

wrong time slide

search engines

courtesy alexa research

patrick douglas crispen

wrong tool