importance of strategy in digital marketing
DESCRIPTION
Tampa Internet Marketing agency Tutak Consulting explains why digital marketing is irrelevant for businesses without first implementing a digital strategy.TRANSCRIPT
![Page 1: Importance of Strategy in Digital Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051817/548d8ec3b47959d85c8b456f/html5/thumbnails/1.jpg)
![Page 2: Importance of Strategy in Digital Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051817/548d8ec3b47959d85c8b456f/html5/thumbnails/2.jpg)
Presented by: Aparna Tutak, CEO & Founder
Importance of Strategy in Digital
Marketing
![Page 3: Importance of Strategy in Digital Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051817/548d8ec3b47959d85c8b456f/html5/thumbnails/3.jpg)
Digital Marketing Vs. Digital StrategyFacebook 1
Billion+Twitter 550 Million+Google+ 343 MillionLinkedIn 225 Million
Source: ExpandedRamblings.com
Image Credit: kommunikationsmanagement.at/
#planfordigi
![Page 4: Importance of Strategy in Digital Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051817/548d8ec3b47959d85c8b456f/html5/thumbnails/4.jpg)
Digital Marketing is IRRELEVANT
Digital STRATEGY is Research to Accomplish
Measurable & Actionable Objectives
#planfordigi
![Page 5: Importance of Strategy in Digital Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051817/548d8ec3b47959d85c8b456f/html5/thumbnails/5.jpg)
Target Consumer Behavior
• Associations Can Analyze the Behavior of Members in Digital Realm
• Create Custom Campaigns
• React Quickly to Develop Personalized Offers & Messages in Real-Time
#planfordigi
![Page 6: Importance of Strategy in Digital Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051817/548d8ec3b47959d85c8b456f/html5/thumbnails/6.jpg)
The “Right” Alignment• Goals Strategy
• Marketing Agency Your Association/Business
• Marketing Sales
Right Place Right Time Right People
#planfordigi
![Page 7: Importance of Strategy in Digital Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051817/548d8ec3b47959d85c8b456f/html5/thumbnails/7.jpg)
You’re Just Not That Important
Image Credit: business2community.com
• Digital marketing is NOT for the benefit of your association/business – It’s for your MEMBERS/CUSTOMERS!
• B2B - B2C – Doesn’t Matter
• P2P – People-to-People
• Provide Value to Members
• Think like Amazon’s CEO
#planfordigi
![Page 8: Importance of Strategy in Digital Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051817/548d8ec3b47959d85c8b456f/html5/thumbnails/8.jpg)
4P Approach
• People = Most Important of 4Ps
• Increase Association Membership & Decrease Attrition
#planfordigi
![Page 9: Importance of Strategy in Digital Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051817/548d8ec3b47959d85c8b456f/html5/thumbnails/9.jpg)
Golden Key of Digital Marketing
BUYER PERSONAS
#planfordigi
are the MOST Important Facet of Digital Marketing
• They are the People Around Whom Your Whole Business is Built
• Key to Unlocking Your Digital Strategy
Image Credit: amalus.deviantart.com
![Page 10: Importance of Strategy in Digital Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051817/548d8ec3b47959d85c8b456f/html5/thumbnails/10.jpg)
#planfordigi
SMART Marketing Framework
Specific – goals should be unambiguous
Measurable – goals should be able to be tracked
Attainable – goals should be realistic
Relevant – goals should matter to your business
Timebound – goals should have deadlines
![Page 11: Importance of Strategy in Digital Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051817/548d8ec3b47959d85c8b456f/html5/thumbnails/11.jpg)
#planfordigi
Make a Plan for Your Content
• Content is King
• Map Out Your Content
• Create an Editorial Calendar
• Have a “MC” – Marketing Champion
![Page 12: Importance of Strategy in Digital Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051817/548d8ec3b47959d85c8b456f/html5/thumbnails/12.jpg)
#planfordigi
Enchanting Your Members
Image Credit: guykawasaki.com
• “Enchantment transforms situations and relationships”
• Lesson #1: Be Likeable
• Give a George Clooney Smile
• It’s Not About What Other’s Can Do for You – It’s About What You Can Do for Others”
Image Credit: esquire.com
![Page 13: Importance of Strategy in Digital Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051817/548d8ec3b47959d85c8b456f/html5/thumbnails/13.jpg)
#planfordigi
Beat the Blink Test
• Appearances Matter Online • Visiting Your Website
Should Be a Beautiful Experience to Increase Conversion Rate
• Website Should Pass the “Blink Test” to Capture Attention, Share Message & Spark Interest
![Page 14: Importance of Strategy in Digital Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051817/548d8ec3b47959d85c8b456f/html5/thumbnails/14.jpg)
#planfordigi
Strategy Myths Debunked
Myth #1: Digital Marketing Replaces All Traditional Marketing
Fact #1: Need Both but Lower Reliance on Paid Advertising
Myth #2: Digital Marketing is Free and a “Quick Fix”
Fact #2: Nothing in Life is Free – Costs Time and/or Money
Myth # 3: Digital Marketing Doesn’t Apply to the Legal Industry
Fact #3: Lawyers Are Embracing Social Networking & Blogging for Brand Development & Client Acquisition
Image Credit: Jamie Gannon
![Page 15: Importance of Strategy in Digital Marketing](https://reader034.vdocuments.us/reader034/viewer/2022051817/548d8ec3b47959d85c8b456f/html5/thumbnails/15.jpg)
#planfordigi
Image Credit: beautyinbalance.net
Final Thoughts
• Digital Marketing is a Marathon, Not a Sprint • Be the Tortoise –
Slow & Steady Wins the Race