importance of quantitative data for the hospitality industry and how it can be applied in online...
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About me
Inter&ational Marketing Consultant
Digital Marketing St4ategist
Campaig& Manager
Social Ent4epreneur
Passionate Traveller
Animal Lover
Big data ! Demographics
! Interests
! Web analytics
! Buyer personas
! Customer survey
! Conversion tracking
! Customer decision journey
! …
Marketing tactics ! A/B testing
! Multivariate testing
! Email marketing personalization
! Landing pages
! Website content customization
! Online chat
! Customer service
! …
audience brand
Content & Context Triggers CE
personalization, satisfaction, experience,
trust
touch points, timing,
message
How customer engagement works
audience brand
Share of Wallet , Positive referral,
Churn, Feedback response
Content & Context Triggers
Gamification, creative visual content , ‘decision simplicity’
CE
personalization, satisfaction, experience,
trust
touch points, timing,
message
How customer engagement works
Big data metrics
! Duration on website
! Bounce rate
! Engagement rate
! New vs. returning
! Acquisition channel
! Retention rate
! Cost per lead
! Landing page
! Keyword