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BUSINESS ENGLISH – AN IMPERATIVE BUSINESS ENGLISH – AN IMPERATIVE TOOL FOR TEACHING MANAGEMENT TOOL FOR TEACHING MANAGEMENT SUBJECTSSUBJECTS

Created byCreated byD.Ganesan ,D.Ganesan ,

Faculty in Management StudiesFaculty in Management Studies

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Objectives of the PaperObjectives of the Paper

• To explore the importance of To explore the importance of business English in management business English in management domain and how it can be domain and how it can be implemented by teachers implemented by teachers

• To identify the ways how it can be To identify the ways how it can be implemented in class room teachingimplemented in class room teaching

• To find out how it can be inculcated To find out how it can be inculcated among students and how to make among students and how to make them aware of itthem aware of it

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Business English

• Technical English assigns single, clear definitions to the words that are being used. It is used by businesses , educators and technicians throughout the world.

• Private companies have developed programs to meet the English language needs of corporate professionals and technicians

• Training in this language format helps multiple users across a diverse business community understand each other on a consistent basis

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Corporate outlookCorporate outlook

• In this Cyber epoch Corporate are In this Cyber epoch Corporate are looking for smart , competent , versatile looking for smart , competent , versatile personalitiespersonalities

• Students who are pursuing management Students who are pursuing management education having countless opportunities education having countless opportunities in various functions like Marketing , in various functions like Marketing , Human resources , finance ,business Human resources , finance ,business development , administration , customer development , administration , customer service and so forth. service and so forth.

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Out of box thinking Out of box thinking

• Apart from their academia relevant Apart from their academia relevant domain expertise is a pre-requisite for domain expertise is a pre-requisite for management studentsmanagement students

• Mere subject knowledge will not fetch Mere subject knowledge will not fetch better job offers they need to learn and better job offers they need to learn and assimilate prevalent business terms themassimilate prevalent business terms them

• It will grant competitive edge to win over It will grant competitive edge to win over competitions and make them corporate competitions and make them corporate ready executivesready executives

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Some business English Some business English termsterms

• Common term Business termCommon term Business term

Electrical appliances Brown goodsElectrical appliances Brown goods

Like Televisions & Like Televisions &

Audio equipmentsAudio equipments

Advertisements Commercials , Advertisements Commercials , JinglesJingles

Competency strengths Competency strengths

Win - win situation Mutual benefitsWin - win situation Mutual benefits

Passenger carPassenger car sedan, hatchback, sedan, hatchback, coupecoupe

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In Marketing ,Sales DomainIn Marketing ,Sales DomainConsideringConsidering MullingMulling

Govt. ownedGovt. owned State ownedState owned

Sales meetingsSales meetings Sales callsSales calls

Approaching an Approaching an

Unknown Customer Unknown Customer Cold callingCold calling

   Approaching a wellApproaching a well

Known Customer Known Customer Warm calling Warm calling

Patronage Patronage SupportSupport

Daily used items Daily used items Fast moving Fast moving consumer consumer goods goods (FMCG)(FMCG)

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In HR & Finance domainIn HR & Finance domain

Boss, HeadBoss, Head HonchoHoncho

Available talentAvailable talent Talent poolTalent pool

Downsizing Downsizing ReducingReducing

Hard stuff Hard stuff Tough taskTough task

HR Manager HR Manager Staff ManagerStaff Manager

Confident Confident Bullish Bullish

Business Business VentureVenture

ProfitProfit Bottom lineBottom line

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Steps in implementation:Steps in implementation:

• To make students to understand business To make students to understand business English is inevitableEnglish is inevitable

•   Make them to ascertain they have to be Make them to ascertain they have to be master in their domain master in their domain

• Make them to realize their skill gap (gap Make them to realize their skill gap (gap between current skills and required skills)between current skills and required skills)

• Inculcate them the corporate expectations Inculcate them the corporate expectations towards a MBA studenttowards a MBA student

  

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The Class room trainingThe Class room training• Introduce them some business literatures Introduce them some business literatures

like like magazines ,newspapers ,journals ,Periodicmagazines ,newspapers ,journals ,Periodicals' which carries ample of business termsals' which carries ample of business terms

• After introducing such business terms, After introducing such business terms, induce them to prepare and present a induce them to prepare and present a paper in their relevant realmpaper in their relevant realm

• Motivate students to take part in the Motivate students to take part in the discussion on day by day basisdiscussion on day by day basis

• Encourage them to develop their generic& Encourage them to develop their generic& role specific competenciesrole specific competencies

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Learn and shineLearn and shine

• Business English is quite important Business English is quite important to get a job and also survive in the to get a job and also survive in the organization for a long span of timeorganization for a long span of time

• students need to realize and come students need to realize and come forward to learn business English forward to learn business English with appetitive to learn new things with appetitive to learn new things

• This is effective only when they get This is effective only when they get involved in out of box thinking.involved in out of box thinking.

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Advantages of business Advantages of business EnglishEnglish

• It will give win-win benefits for a It will give win-win benefits for a student as well as his respective student as well as his respective organizationorganization

• He / she can work anywhere without He / she can work anywhere without any hesitation and fearany hesitation and fear

• It will keep them intact and enhance It will keep them intact and enhance their morale , self-confidence and their morale , self-confidence and shape them as winnersshape them as winners

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ConclusionConclusion

• Business English is quite instrumental Business English is quite instrumental in determining a management in determining a management student’s career and work lifestudent’s career and work life

• Learning and implementing this is the Learning and implementing this is the need of the hourneed of the hour

• It can be done when students have It can be done when students have the passion for learning with like-the passion for learning with like-mindedness.mindedness.

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Thanks a lot for Your Thanks a lot for Your passionate Listeningpassionate Listening