implementing strategic roadmaps at pfizer, a case · pdf fileimplementing strategic roadmaps...
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Implementing Strategic Roadmaps at Pfizer, A Case Study Building Business Capability 2013 November 13, 2013
Carol Scalice Manager, Business Partner, Pfizer President, IIBA® Pharma/Biotech Special Interest Group
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Disclaimer
The information and opinions presented in these materials are the express opinion of the author and may not represent the opinions or views of Pfizer, Inc. The materials presented are informational only and does not represent a guarantee by the author based on the use or misuse of such information. You are free to use any of the materials presented with appropriate citation.
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Agenda
Elements of a Strategic Roadmap
Leveraging the Roadmap
Challenges & Tips
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“Strategy” Defined
A plan, method, or series of maneuvers for obtaining a specific goal or result
"strategy." Dictionary.com Unabridged. Random House, Inc. 23 Jan. 2012. <Dictionary.com http://dictionary.reference.com/browse/strategy>.
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Strategy in Context
Hambrick, Donald C, and James W Fredrickson. "Are you sure you have a strategy?." Academy of Management Executive. 19.4 (2005): 51-62.
Vision Mission Strategy Execution
Activities Rewards
Policies Org Structure
Enablers
Customer Need Competitors & Market Trends
Internal Strengths & Weaknesses Regulations
Strategic Analysis
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Roadmap Content
Content for your roadmap • Organizational vision, mission, and goals
• Capability assessment results summary – Top 3-5 focus areas
• Recommendations
• Implementation plan – Sequence of initiatives – What, Why, When
• Success Criteria
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Vision
Aspirations • Where does the organization want to be in 3/5/10 years?
• Example – highest revenue pharmaceutical company in the world – Have the most advanced therapeutic bioconjugates in the industry
Vision Mission Strategy Execution
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Mission
Components of a Mission Statement • Organizational Purpose • Primary Stakeholders/Customers • Value Provided – products, services, etc
Vision Mission Strategy Execution
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The Components of a Strategy • Arenas
• Differentiators
• Economic Logic
• Vehicles
• Staging/Phasing
Vision Mission Strategy Execution
Hambrick, Donald C, and James W Fredrickson. "Are you sure you have a strategy?." Academy of Management Executive. 19.4 (2005): 51-62.
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Strategy Summary
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Arenas Where will we be active? Who are our core customers?
Differentiators How will we be different from our competitors? How will we win?
Economic Logic Why is this valuable to do? How will we obtain economic returns?
Vehicles How will we get there? e.g. acquisitions, joint ventures, internal development, etc
Staging/Phasing What is our speed and sequence of moves? Hambrick, Donald C, and James W Fredrickson. "Are you sure you have a strategy?." Academy of Management Executive. 19.4 (2005): 51-62.
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Strategy Summary
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Arenas Therapeutic bioconjugate creation and peptide technologies, from research and early development through POC focusing on Oncology, Metabolic Disease, and Immunology
Differentiators CovX will not be reliant on protein/scaffold backbones or any single compound class, linker technology will continue to be a key area of differentiation
Economic Logic Faster approval and cost of administration via first-in-class conjugate therapies with high confidence
Vehicles Collaborations with external providers, academic institutions and other Pfizer groups; increase colleague headcount
Staging/Phasing Immediately focus on collaborations, expand internal capabilities over next 2-3 years through phased hiring
Sample strategic summary from a former Pfizer Business Unit
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Roadmap Content
Content for your roadmap • Organizational vision, mission, and goals
• Capability assessment results summary – Top 3-5 focus areas
• Recommendations
• Implementation plan – Sequence of initiatives – What, Why, When
• Success Criteria
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Capability Assessment
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Technology Risk
Business Priority
1. No solution exists 2. Solution available external to Pfizer, works as is 3. Solution available external to Pfizer, changes required 4. Solution available at Pfizer, works as is 5. Solution available at Pfizer, changes required 6. Solution available at CovX, changes required 7. Solution available at CovX, working well, no changes requested
Does Not Exist Today
Italics
Sample capability assessment from a former Pfizer Business Unit
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Problem Weak peptide
screening hits must be optimized by
redesigning each linkage point one
position at a time and re-testing, adding cost
and delaying drug approval process
Business Solution Need
Automate and streamline the peptide
screening and link redesign process;
improve productivity using computational
and predictive modeling
Outcome Reduce manual
process and time-delay in developing effective
peptides that are differentiated through
linker technology
Benefit Reduce time-intensive,
low value-added manual screening and
optimization to increase revenue via faster drug
approval for first-in-class therapies
Business Achievement Goal
Ensure optimal peptide docking by redesigning weak potential links to
find an effective position and linker
Peptide Docking
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Business Success
Validation of success, business needs, problems, and outcome(s)
the solution needs to enable
Value Validation Cycle, courtesy of B2T Training
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Roadmap Content
Content for your roadmap • Organizational vision, mission, and goals
• Capability assessment results summary – Top 3-5 focus areas
• Recommendations
• Implementation plan – Sequence of initiatives – What, Why, When
• Success Criteria
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Recommendations & Implementation
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Solution Hire employee with expertise in
computationally predicting docking optimization
Outcome Contribution Increase internal skill set to
automate
Major Risks Unable to find qualified
candidate Lack of internal expertise may
make it difficult to identify a “good” candidate
Customer Group(s) – Business Unit Name Timing/Horizon – 4Q2011-1Q2012
Customer Group(s) – Business Unit Name Timing/Horizon – 1Q2012
Solution Purchase commercial software offering(s) that performing structural manipulation of
conjugates
Outcome Contribution Provide software capabilities to perform predictions required to
automate
Major Risks Dependent on input from expert, not yet identified
Commercial solutions may not be viable, could require custom
development
Business Solution Need Automate and streamline the
peptide screening and link redesign process; improve
productivity using computational and predictive
modeling
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Roadmap Content
Content for your roadmap • Organizational vision, mission, and goals
• Capability assessment results summary – Top 3-5 focus areas
• Recommendations
• Implementation plan – Sequence of initiatives – What, Why, When
• Success Criteria
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KPI Ladder™ courtesy of B2T Training
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Had a need to design a peptide conjugate for a disease
Identified peptide candidates from screening library
Predicted optimized peptide docking structure
Engineered bioconjugate
Performed experiment test bioconjugate efficacy and payload delivery
Successfully validated bioconjugate performance
Reduced time to develop peptides that are differentiated through linker technology
Monitoring Measures: A. # peptide conjugate projects B. Computational docking structure
alternative predictions C. Time to develop new peptide conjugates
A B
C
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Agenda
Elements of a Strategic Roadmap
Leveraging the Roadmap
Challenges & Tips
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Leveraging the Roadmap
Make it part of your everyday work • Avoid documentation for the sake of documentation
• Use the roadmap as a tool for analytical thinking
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Leveraging the Roadmap
Benefits • Prioritize initiatives against the strategic plan
– Ensures alignment with strategic imperatives
• Increase transparency through clear communication
– Communicate future plans and delivery accomplishments
• Reuse materials in business case delivery
– Build the business case as you go
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Agenda
Elements of a Strategic Roadmap
Leveraging the Roadmap
Challenges & Tips
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Challenges & Tips
1. Tools, Not Templates • Challenge: Templates become “meaningless” forms
• Tips
– Provide tools, not templates
– Allow alternative representations
– Focus on intent of content
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Challenges & Tips
2. Design tools with group participation • Challenge: Dictating undermines ownership
• Tips
– Use organizational change management techniques
• Avoid selecting tools & templates in a silo
• Allow analysts to help determine content and format
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Challenges & Tips
3. Keep it simple and reuse • Challenge: Complex roadmaps are time consuming
• Tips
– Reuse roadmap content for business cases and progress monitoring
– Keep visualizations simple, easy to fill in and update
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Challenges & Tips
4. Maintain a live document • Challenge: Outdated roadmaps take longer to update
• Tips
– Set goals for update timelines, e.g. quarterly
– Motivate updates by using in regular communications
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Questions