implementing social media in public works
DESCRIPTION
Presentation about implementing social media in the public works industry presented at the Fox Valley Branch APWA Public Works Technology Seminar on June 10, 2010.TRANSCRIPT
Implementing Social Media
in Public Works
BROWNIES like fairies and goblins are imaginary little sprites who are supposed to delight in harmless pranks and helpful deeds. They work and sport while weary
households sleep andnever allow themselves to be seen by mortal eyes
The challenge is:
How do we address the
PUBLIC
when all we want to do if focus on
the WORKS
& how many of us have received training in public . . .
Communication
Collaboration
Engagement
For many of us, not since grade school
But, we couldn’t afford to ignore it before
& we won’t be able to ignore it in the
future
Reactions to Social Media I have overheard from other agencies
Education
ResearchManagementCollaboration
NetworkingCommunication
Education
Learn from
Photos
Photostream ofWashington DOT
Education
http://www.youtube.com/user/nptelhrd
Classes on
YouTubefor staff
Education
Classes on
YouTubefor
citizens
http://www.youtube.com/watch?v=finiavRCm4E
Education
Links to resources
and information on Twitter
Education
Share ideas & resources on networks
Education
Share information
with Slideshare
Create training for
staff or citizens http://www.slideshare.net/NYCDOT/sidewalkm
anagementpresentation031909
Education/collaboration
Share, educate, and collaborate with wikis
Education/collaboration
Share, educate
and collaborate with wikis
http://pavementinteractive.org
network/collaboration
Using Hashtags such as #localgovchat to find conversations
Use tools like http://wthashtag.com to get the transcript
Or tools like http://twitterfall.com/ to engage in conversation
network/collaboration
Melbourne Australia leveraged a wiki format to enhance planning of the community
The Fast Lane—The Official Blog of the U.S. Secretary of Transportation: http://fastlane.dot.gov/
Greenversations—The Official Blog of the U.S. Environmental Protection Agency:
http://blog.epa.gov/blog/
The WSDOT Blog—From the Washington State Department of Transportation:http://wsdotblog.blogspot.com/
The Water Blog (Portland Water Bureau): http://www.portlandonline.com/water/index.cfm?c=39678
Public Works Group Blog: http://www.publicworksgroup.com/blog
Blog Tips - Blogrolls
Blog Tips - Ideas•Promote and explain projects•Notifications for emergencies & unplanned work•Explanation of historical community decisions•Public hearing notifications•Summarize reports•Educate & remind residents about regulations•Notifications about permit work or work by other agencies
Twitter - Ideas
•Road closures•Emergency work
•Emergency notifications•Construction information•Links to blog posts
Twitter Tips – Who to follow• Best method is finding a public works
list
• Click on profiles and read the last several tweets
• Follow if tweeting information you care about
Twitter Tips – Tools• http://hootsuite.com – use to manage
multiple accounts, schedule tweets
• http://twitpic.com/ - use to upload photos and a tweet
• http://www.bit.ly – use to shorten URLs and if registered, get stats
Example of dialogue on SeeClickFix
Contact Information:
Pam Broviak, PECity of [email protected]
Twitter: http://www.twitter.com/pbroviakSecond Life: Pam Renoir, CivilE Writer, Pam OckSkype: pam.renoirBlog: http://www.publicworksgroup.com/blogLinkedIn & other networks: Pam BroviakSlides at: http://www.slideshare.net/publicworksgroup
TRADITIONAL
NEW MEDIA