implementing mobile and social recruiting technologies at walmart - a practical case study - antoine...
DESCRIPTION
Antoine Jenkins, Former Director, Recruiting Operations & Strategy at Walmart presented at #ATC2014. You can see a graphic facilitation of Antoine's session on pinterest here http://bit.ly/Vkc6py Photos from the conference can be found here http://bit.ly/1t3HAzv Antoine Jenkins knows what it takes and says ‘mobile and social’ is critical when it comes to candidate experience. With about one quarter of applicants now accessing Walmart career information through mobile-enabled devices, Antoine shared his insights on what Walmart is doing to embed mobile into everything it does. Delegates were able to learn -How technology is being married with old school techniques and enabling Walmart’s recruiters to accomplish their jobs more effectively and efficiently; -The biggest mistakes recruiting leaders make when integrating mobile and social into recruiting processes; and -How to manage the vendors involved in designing and developing mobile-recruiting technologies. You can see a graphic facilitation of Anotine's session here http://bit.ly/1t3IU5l Photos from the conference can be found here http://bit.ly/1t3HAzvTRANSCRIPT
Mobile & Social Recruiting Technology
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Augmented reality example #ATC2014
Why Social?
• Google+
• You Tube
• Many more ……
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Social Must:
• Associate engagement is Key
• Daily Monitoring
• Fresh Content
• Escalation process
• Organic growth or advertisements
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Augmented reality example #ATC2014
87% of job seekers said they’d use mobile devices to find jobs
57% search on their smartphones every day
27% of Google searches are done from a mobile phone
Social sites like Facebook have more mobile DAUs than desktop
80% of mobile users access a social network from their device
55% access a social site once a day
Facebook has 600 million mobile users
76% of smartphone users watch videos
25% at least once a day
51% of all mobile traffic is related to video
Cross Medium #ATC2014
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Candidate Behavior has changed
always on | media-snacking | constant partial attention
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85% of job seekers think every company should have
a mobile-friendly site – not just the big companies
72% of job seekers want to receive career opportunity
information on their smartphone
Only 7% of employers have a mobile version of their
career site, while a mere 3% have a mobile job app
Candidates Want Mobile Recruitment - Listen
15-20% of traffic to recruitment sites is coming from a
mobile device
80% of recruiters see mobile key to social recruiting
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Why Mobile is Important
Ability for candidates to engage with brands when
interested whether in a store or watching television
End-to-End solution for immediate gratification and
less dropped candidates
Mobile allows a direct interaction with offline
advertising from events to print to in-store
advertising
This is the preferred method of communication with
usage growing rapidly
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Everyone Had a Smartphone #ATC2014
Everyone Had a Smartphone #ATC2014
Smartphone Penetration Rates #ATC2014
Virtual Interviewing:
Transforming Talent Acquisition via the Cloud
Video: To Save time and Money #ATC2014
The Power & Benefits of Virtual Interviewing
Reduces travel costs
Reduces time-to-hire
Provides a green solution
Creates scheduling efficiencies
Increases candidate pool
Improves HR’s
performance and process
Improves the candidate
and recruiter experiences
Strengthens
employment brand
Eliminates geographic
boundaries
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To do’s
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Mobile Functionality Must Haves
What we needed for mobile to work: • Responsive design
• Optimized Job Description
• Easy resume upload
• Branch-out and knock-out questions similar to desktop • Submission into the ATS
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Responsive Web Design #ATC2014
Metrics – 30 day period 2013
800,000 Page views from 112,000 unique visitors (18% of overall traffic)
5.37 Page views/visit – 70% more than desktop visitors
Top Sources – Careers Site, Indeed, Google, Yahoo, Jobungo
Top Job Categories – Technology, Warehouse, Driver, Retail, Pharmacy
Users typically accessed the site over Wi-Fi compared to 3G or other
mother networks
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Top 5 Devices for Applicants
*Overall represents all JIBE clients utilizing their mobile platform
Device Walmart Overall* iPhone 36% 34% Samsung Galaxy S3 6% 6% iPod 4% 3% Samsung Galaxy SII 3% 3% Motorola Droid Razr 4G 2% 2%
Note: Tablet traffic not currently being directed to the Walmart mobile site.
What Candidates Are Using to Apply
Android iOS
65%
Android is Preferred OS
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Resume Upload Methods Chosen by Applicants
Copy/Paste Email
LinkedIn Dropbox
GoogleDocs
How Candidates Are Choosing to Apply #ATC2014
Started Application
Uploaded Resume
Viewed Questions
Completed Application
55% 58%
46% 49%
26% 24%
*Overall represents all JIBE clients utilizing their mobile platform
Walmart Overall* Application Flow Conversion
Where Candidates Drop Off #ATC2014
Where Candidates Drop Off #ATC2014
Where Candidates Drop Off #ATC2014
While people are on break at a conference or waiting in line for an event, we will engage them through posted brand displays that will connect the offline recruitment effort to the digital through videos and targeted content.
Augmented Reality #ATC2014
While people are on break at a conference or waiting in line for an event, we will engage them through posted brand displays that will connect the offline recruitment effort to the digital through videos and targeted content.
Augmented Reality #ATC2014
Measurement
• Tracking source to hire from mobile marketing
• Measuring engagement from social sites accessed via mobile
• User behavior patterns – on phones and on tablets
• Site activity and content consumption
• Interaction according to device type
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Mobile Myths
“My candidates won’t fill out an application” – With 25% of started applications
completed, and thousands of conversions, this is false.
“My candidates won’t search for jobs on their phones” – Careers sites are
seeing 15-20% of their traffic coming from mobile. The top pages on mobile
devices are constantly for search specifically.
Bottom Line: It’s about content. Make it easy and show the value of the
organization and candidates will turn into conversions through their phone
while they are engaging with the brand wherever they are from watching
television to shopping in a store.
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Thoughts and what keeps me up at night
Mobile is not only here to stay but provides a great opportunity to provide a
targeted recruitment experience
Ignoring mobile means ignoring a desired job seeker behavior thus losing
candidates
Mobile is entrenched in all digital hotspots from search to social to video
with growth continuing to accelerate
NFC near field communications
Automation of Resume screening
Employee referrals
Reference as a Sourcing tool
Over Marketing to candidates
Loss of personal contact
Are you losing customers by the way you treat your canidates
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Remember When: #ATC2014
Questions? #ATC2014