implementing experience- based co-design: …...big ears, big eyes, small mouth collect stories,...
TRANSCRIPT
![Page 1: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/1.jpg)
Implementing Experience-Based Co-Design: Lessons
from the TrenchesThe Beryl Institute
Patient Experience ConferenceApril 14, 2016
![Page 2: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/2.jpg)
© 2015 Virginia Mason Medical Center© 2016 Virginia Mason Medical Center
Who We Are
• Joy Hanson: Administrative Director, Care Coordination
• Jennifer Phillips: Innovation Director, Kaizen Promotion Office
![Page 3: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/3.jpg)
© 2015 Virginia Mason Medical Center© 2016 Virginia Mason Medical Center
Session Objectives
• Objective 1: Understand basic ethnography methods useful in a healthcare setting
• Objective 2: Learn factors influencing data collection experiences for all involved
• Objective 3: Identify strategies to increase success in using data and patient-family involvement to fuel improvements
![Page 4: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/4.jpg)
© 2015 Virginia Mason Medical Center© 2016 Virginia Mason Medical Center
Virginia Mason
![Page 5: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/5.jpg)
© 2015 Virginia Mason Medical Center© 2014 Virginia Mason Medical Center
Create full partnership withpatients and families to improveand transform our delivery of care.
Understanding customer
experiences stimulates creative
thinking and breakthrough innovation.
Customers define value-
added.
Do we really know what matters?
![Page 6: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/6.jpg)
Experience-Based Design: Our Approach to Ethnography
![Page 7: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/7.jpg)
© 2015 Virginia Mason Medical Center© 2016 Virginia Mason Medical Center
Experience-Based Design
![Page 8: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/8.jpg)
© 2015 Virginia Mason Medical Center© 2016 Virginia Mason Medical Center
The Value of Emotion Words
![Page 9: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/9.jpg)
© 2015 Virginia Mason Medical Center© 2016 Virginia Mason Medical Center
Experience-Based Design Is . . .
A philosophy and set of methods focused
on an understanding of the experiences and emotions of those who are involved in receiving and delivering healthcare services, striving to understand what people naturally do and feel.
What really matters to our customers?
![Page 10: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/10.jpg)
© 2015 Virginia Mason Medical Center© 2016 Virginia Mason Medical Center
Experience-Based Design Methods
Observations InterviewsExperience
QuestionnairesFocus
GroupsVideo
Ethnography
Fly on the wall; subtle presence
Big ears, big eyes, small mouth
Collect stories, guide through an experience
Open-ended questions
Visual depiction of process
Customers select emotions at each touch point
Small group Guide
through a common experience
Open-ended questions
Observation + interview elements
Can be used to shadow or get outside our walls
![Page 11: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/11.jpg)
© 2015 Virginia Mason Medical Center© 2016 Virginia Mason Medical Center
EBD Helps Discover Touch Points
A touch point is a “moment of engagement when feelings and emotions are increased, positively or negatively.” We think of them as memory-making moments.
Observation, storytelling & emotion words
help you identify touch points
![Page 12: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/12.jpg)
© 2015 Virginia Mason Medical Center© 2016 Virginia Mason Medical Center
• Waste = any task or item not adding value from perspective of customer
• Negative emotions create waste
• EBD part of VMPS (lean) data set
• Patient Experience Flow mapping
• Flows of Medicine
• EBD observations prior to stopwatch
• Clouds on value stream maps
• Metrics
EBD Helps Lean & Innovation
Customer Experience
Virginia Mason Production System
InnovationExperience-
Based Design
![Page 13: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/13.jpg)
Lessons from the Trenches
![Page 14: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/14.jpg)
Story of the Alcohol Withdrawal Project
![Page 15: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/15.jpg)
© 2015 Virginia Mason Medical Center© 2016 Virginia Mason Medical Center
Tricky Topic to Study Experiences
15
Started by just observing and listening on units, open to whatever we would learn.
![Page 16: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/16.jpg)
© 2015 Virginia Mason Medical Center© 2016 Virginia Mason Medical Center
Discovered Lots of Negative Staff Emotions
16
From doctors:
“Sad.”
“I am not sure they are really linked in resources to get help.”
“Worried about their follow up and return to drinking.”
“Scared for the patient.”
From nurses:
“It’s hard to have faith when we get the same ETOH patient over & over & know their patterns.”
“I believe that allowing patients to withdrawal from ETOH who have no intention of quitting ETOH is an unnecessary risk to patient safety and causes discomfort that could be easily eliminated by prescribing ETOH.”
“I feel they are just going back to drinking.”
![Page 17: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/17.jpg)
17
![Page 18: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/18.jpg)
© 2015 Virginia Mason Medical Center© 2016 Virginia Mason Medical Center
Discovered Important Touch Points
Visuals
18
RN and MD Experience
![Page 19: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/19.jpg)
© 2015 Virginia Mason Medical Center© 2016 Virginia Mason Medical Center
But How to Get the Patient’s Voice?
19
Traditional EBD interviews didn’t feel practical or appropriate
![Page 20: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/20.jpg)
© 2015 Virginia Mason Medical Center© 2016 Virginia Mason Medical Center
Constraints Fostered Creativity
20
![Page 21: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/21.jpg)
© 2015 Virginia Mason Medical Center© 2016 Virginia Mason Medical Center
New Community Partnerships
21
![Page 22: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/22.jpg)
© 2015 Virginia Mason Medical Center© 2016 Virginia Mason Medical Center
Staff Feeling More Confident
22
![Page 23: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/23.jpg)
Story of the Delirium Study
23
![Page 24: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/24.jpg)
![Page 25: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/25.jpg)
25
![Page 26: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/26.jpg)
26
Week 1
Create data plan Contact Analytics with request for patient list (if indicated)
Weeks 2-3
Conduct ebdobservationsCreate and send patient/family recruitment mailingSchedule ebdstaff interviews
Weeks 4-8
Continue scheduling patient/family interviews Conduct ebdinterviews Analyze ebdinterviews, identifying touchpoints
Weeks 9-12
Create and PDSA questionnairesDistribute questionnaires and tally data
Weeks 13-14
Write ebdsummary of findings for use in kaizen work
Initial Delirium Study Plan
![Page 27: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/27.jpg)
27
![Page 28: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/28.jpg)
28
“I thought my caregivers were attackers, and when I kept being reminded that I was in the hospital I thought certain employees were hostage victims and I was trying to save them, I was trying to save myself, but during it all I was pulling tubes out, I was pulling IVs out, I was real combative to the point where I was put in soft restraints, but I do remember that no one told me … it was still kind of like minimized as far as the delirium …”
“Most families recognize that their family members aren't themselves and they get "worried" or "afraid" that this will not resolve itself. Most feel afraid for the most part as stated earlier that this is because they don't know if this is temporary or long-term situation for the family member. As nurses we expect it, but sometimes families are not aware.”
![Page 29: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/29.jpg)
29
![Page 30: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/30.jpg)
30
![Page 31: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/31.jpg)
31
![Page 32: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/32.jpg)
32
From EBD Summary Report:
Involved families are good at pushing their family members to stay awake. Sometimes family members will stay through the night so that a familiar face will keep the patient at ease. Some members will bring in friends for visits so that familiar faces and activities can be achieved during the visit.
The more confident and comfortable family members are with healthcare the better. If a family member is not comfortable or knowledgeable about healthcare or a healthcare setting, then family tends to sit back and wait for the team to do all the work with little information.
![Page 33: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/33.jpg)
33
Alert card created by patients and family members for trialing during hospital stays
![Page 34: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/34.jpg)
34
![Page 35: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/35.jpg)
© 2015 Virginia Mason Medical Center© 2016 Virginia Mason Medical Center
General Insights
• Do not skip doing observations (without a
stop watch!)
• Don’t give up or not even start just because you assume you can’t
• Apply sensitivity, ethics and creativity to how you study experiences
• Expect and embrace being out of your comfort zone
36
![Page 36: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/36.jpg)
© 2015 Virginia Mason Medical Center© 2016 Virginia Mason Medical Center
Benefits We’re Seeing
• Expanding our depth of understanding
• Busting assumptions
• Uncovering issues
• Sometimes validating perceptions & hunches
• Taking us in surprising directions
• Creating change receptivity
• Helping prioritize improvements
• Transforming the culture
37
![Page 37: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/37.jpg)
© 2015 Virginia Mason Medical Center© 2016 Virginia Mason Medical Center
Pitfalls We’ve Learned So Far
• Can underestimate the intensity of the experience
• Teams not always ready to follow through with results
• Limitations of qualitative data for measuring change
• Can rely too much on convenience sampling
38
![Page 38: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/38.jpg)
© 2015 Virginia Mason Medical Center© 2016 Virginia Mason Medical Center
Ways to Mitigate Challenges
• Assess for potential emotional intensity during planning stage
• Be intentional about involving subject matter experts
• Plan team support strategies
• Get creative about data collection
• Do IRB review
• Assess for quality improvement vs. human subjects research
• Involve ops teams throughout
39
![Page 39: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/39.jpg)
© 2015 Virginia Mason Medical Center© 2016 Virginia Mason Medical Center
Action Planning
• Reference your worksheet
• Gather at the wall stations
• Discuss anticipated pitfalls & solutions for your projects
40
![Page 40: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/40.jpg)
© 2015 Virginia Mason Medical Center© 2016 Virginia Mason Medical Center
Conclusions, Questions
41
![Page 41: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/41.jpg)
![Page 42: Implementing Experience- Based Co-Design: …...Big ears, big eyes, small mouth Collect stories, guide through an experience Open-ended questions Visual depiction of process Customers](https://reader033.vdocuments.us/reader033/viewer/2022060505/5f1e15cc1ccbae175d66ba18/html5/thumbnails/42.jpg)
© 2015 Virginia Mason Medical Center© 2016 Virginia Mason Medical Center
Contact Information
Joy Hanson
(206) 341-0050
Jennifer Phillips
(206) 341-0985
43