implementing community partnerships: 10 lessons learned gary neumann, project manager community...
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Implementing Community Partnerships: 10 Lessons Learned
Gary Neumann, Project ManagerCommunity Prevention Institute
Adapted from: Implementation of Adapted from: Implementation of Community Partnerships: Community Partnerships:
Lessons Learned / An EMT Report Lessons Learned / An EMT Report authored by Joel Phillips and J. authored by Joel Phillips and J.
Fred Springer, Ph.D.Fred Springer, Ph.D.
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LESSON ONE
Unclear purpose is a major impediment to successful collective action by voluntary coalitions
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Competing Models of Coalition Strategy
Comprehensive Services CoordinationFragmentation, gaps and redundancies in service delivery
Citizen MobilizationCommunity activism that emphasizes voluntary cooperation
Community LinkageBuild vertical linkages between formal and informal organizations in the community
Coalition of CoalitionsCentral organization linking independent and separate partnerships. Providing leadership, advocacy on public issues involving ATOD and technical assistance and training
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Advantages/Disadvantages
Advantages Disadvantages
Coordinator Led • Control• Buy-In• Understand school
environment
• More Work!• More Work!• More Work!
Team (school based) • Coordinator• Teacher• Students
• Spread work• Understand school
environment• Youth participation
• Logistics, getting team
together• Competing Time
Commitment
Community Partner• Coordinator• Teachers• Students• Community
• Spread work
(delegate)• Task completion more
likely• Ownership Spread
• Organizational logistics
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LESSON TWO
Membership configuration must be appropriate to shared purpose and strategy
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If organizations are expected to be key contributors, their leaders need to be involved
Grassroots activists and community citizens must have prominent leadership positions that pursue citizen mobilization strategy
Appropriateness of Members
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What is one thing that would have to change in order for this dream to become reality?
What key things would be present to bring this about?
Vision – The Essential “What”
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Group Process
•Share your visions and ideas for change
•Discuss Common Themes
•Discuss Common Issues
•Record Common Visions
•Essential “Whys” and “Whats”
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Examples
Communities free of alcohol-related problems
Healthy children Safe streets, safe neighborhoods Every house a home Education for all Peace on earth
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MISSION (the “what” and “why”)
What will be done to move closer to the community vision
Why it will be done How it will be done
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MISSION:
Why you do what you do; the organization's reason for being,
its purpose.
Says what, in the end, you want to be remembered for.
-The Drucker Foundation
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Characteristics of Mission Statements
ClearConciseOutcome orientedRobust Inclusive
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Developing a Mission:From Vision to Mission
Gather Essential Why Answers:– Why does your group exist?
Gather Essential What Answers– Pay attention to phrases that describe your
activities and rationale
Select one statement that best describes what the group should undertake– Use essential What phrases to help you begin
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Do we have the phrases that can be formed to serve as a draft mission statement?
Draft Mission Statement
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The mission of our initiative (or organization etc.) is:
(The essential why goes here)
Through (or by): (The essential what goes here)
Draft Mission Statement Format
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Examples
“To reduce alcohol and other drug use by youth through collaboration, education and policy change.”
"To promote child health and development through a comprehensive family and community initiative."
"To create a thriving community through development of jobs, education, housing, and cultural pride.
"To develop a safe and healthy neighborhood through collaborative planning, community action, policy advocacy and enforcement."
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OBJECTIVES
Specific measurable results that help reach goals of a community initiative
Tied to data that clearly identifies issues or problems to address
Process & Outcome
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Use SMART + C criteria to set objectives:
– Specific– Measurable– Achievable– Relevant– Timed– Challenging
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Objectives
Tell how much of what you hope to accomplish
and by when
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Objectives Should Include
Baseline and benchmark measures that will demonstrate the success of your initiative over time
Behavioral changes you hope to see if your initiative is successful
Population-level changes you hope to see if your initiative is successful
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Examples
By 2007, increase the percentage of alcohol beverage servers at on-sale establishments who refuse sales to obviously intoxicated patrons from 25% to 75%.
By 2007, reduce by 35% the number of police calls for service at licensed on-sale establishments.
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STRATEGIES
What will be done to achieve objectives Research-based “best practices” Comprehensive – Individual & Environmental Programs, policies and /or practices that
need to be modified in some way
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Strategies – Approaches May Include
Providing Information Enhancing skills Modifying barriers, access, and opportunities Enhancing services and supports Changing incentives and disincentives Change the physical design of the environment Modifying policies and broader systems that
affect the issue
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Strategies Should:
Be consistent with vision, mission & objectives
Be appropriate for the resources and opportunities available
Anticipate resistance and barriers and how they can be minimized
Reach the population / community or focus Involve those who can contribute
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Examples
Conduct regular RBS training to owners, managers and servers at on-sale establishments (provide information, enhance skills, modify policies, etc)
Conduct regular compliance checks / enforcement operations to assess changes in server behavior. (Change incentives and disincentives, etc).
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ACTION PLAN
What will be done How much By whom By when Resources needed Results expected
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Action Plan - Example
WHAT WHEN BY WHOM RESOURCES NEEDED
RESULTS EXPECTED
Conduct monthly RBS
training sessions for
owners, managers and servers of on-sale alcohol businesses
7/1/2005 – 9/30/2005
3rd Monday each month,
11 am – 1 pm
City Partnership
Coalition trainers &
Law Enforcement
representative
Trainers, training room,
informational materials,
etc
Process Measures:
# of sessions;
# of attendees;
etc
Outcome
Measures:
Changes in server behavior;
Reductions in alcohol-related problems; etc
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Next Steps
Implementing the PlanEvaluation