IMPLEMENT 1 by Steering team 12-13November 2012

PURPOSE OF THIS BLOCK

One of the Purpose of Steering team is providing feedback for AI strategies which have long-term impact on the organization.

During this block we discussed the following projects run by AI in term 12-13 in a perspective of achieving 2015:

1. Production Capacity (process optimization)

2. Quality Delivery (NPS implementation)

3. Branding and Marketing (Brand refresh, Storytelling platform)

Each idea was presented by AI responsible for the project, then we analyze it by SWOT model and gave recommendations as a conclusion to it.

PRODUCTION CAPACITY

AI responsible: Mate

PROJECT DESCRIPTION

Analysing the current processes of running GCDP and GIP to develop outside of the box ideas to create more efficient processes

It can bring long-term shift in our operation management what will let us allocate more HR to realization of projects rather than preparation for it.

WHY?This project aims to achieve the following KPIs:

100% realization rate

GIP matching duration: 30 days

GCDP matching duration: 15 days

Average realization time: 30 days

Additional:

Breakthrough: SCALE, TIME, QUALITY

Online Engagement

Business Development

REGISTRATION ON A WEBSITE>> Social media based, but it can be manual>> Personal Information, Academic Background>> Working Experience, Skills, Languages, Interests

ACCESS TO OPPORTUNITIESAvailable Corporate Opportunities (GIP TNs)Available Volunteer Opportunities (GCDP TNs)

APPLICATIONCorporate: application for exact opportunities Volunteer: application for sample issues & destinations

Volunteer Matching

Home entity: check the eligibilityHome+hosting entity: short-listingOrganization: final selection

Corporate Matching

Home entity: check the eligibilityHosting entity: short-listingCompany: selection

CO

NN

EC

TPA

RTIC

IPA

TE

IT CONTINUES

PREPARAITONREALIZATION

…

PROPOSAL

OP

EN

ED

P

LATFR

OM

PR

EPA

RATIO

N

REA

LIZ

ATIO

N

STEERING TEAM RECOMMENDATIONS

• Restricting number of applicants to opportunities available for higher realization rate.

• MyAIESEC.net and this platform need to complement each other.

• Preparation of the EP needs to be emphasized so EP’s understand the WHY of AIESEC.

• After people apply, selection to matching should be semi-automatically.

• Consider how CY-CY cooperations will be integrated into the system.

• Contact info should not be available, just the job description.

• Database of people applying should be available to the home CYs in a user-friendly format.

PRODUCTION CAPACITY

AI responsible: Junior

WHY?To improve and invent systems and tools in order to maximize the delivery of AIESEC experiences.

3 main proposals under this project:

1) Switch to Cloud hosting

2) Creation of API

3) Web applications

CLOUD IS… CHECK HERE

Why Cloud Computing?

• Reduce cost of IT infrastructure • From 14.000 to 5.000

• Enhance competitive advantage• Inflexibility of current infrastructure

Your Gdocs are here:

Risks• Legal implication in different countries• Lack of technical knowledge and external

advice

API IS CHECK HEREWhy? To create an open architecture for sharing content and data between communities and applications. In this way, content that is created in one place can be dynamically posted and updated in multiple locations on the web.

API

MC

LC

BR

IN

Risks

• Lack of programmers and web developers within AIESEC’s membership

• Lack of control from Global/National level versus Global/National policies

• Lack of IT Infrastructure in National/Local level

WEB APPLICATIONSExchange Management web application: Application Process Management (EP can apply directly through the system and be shown to TN taker without sending e-mail)

Enhanced EP/TN search filtersRelative search of EP/TN (shows % how EP fits your TN) EP/TN Cart

TMP/TLP Management web application: Team assignment (visualization with tree structure when you can assign people by dragging and dropping them in the entity structure)

NEXT STEPS: GST PROJECTSCreation of Resource/Learning Center (decision should be made by the end of December)

DAAL Files & AFT Evolution (Live)

Mobile Application Research

STEERING TEAM RECOMMENDATIONS

• Seeking consultancy from experts such as IMAC, IT auditor before implementing

• Understand if there will be any downtime during the switch over

• Approving apps before they go public in the network

• Figure out a solution to ensure that we have IT/programming capacity to take such a system forward

• Build awareness of what has been already generated so we do not duplicate efforts (example: create an ‘APP store’)

• Create a usage guide

• Make a wish-list for future apps

Cloud

API

Web application

QUALITY DELIVERY AI responsible: Juanki

NPS

SUMMARY OF THE WORKFLOW IN STEERING TEAM MEETING

The flow of this part started by a presentation from AIESEC International, updating us about the status of the 1st of phase of implementation and raising the bottlenecks that they are facing and the coming steps for NPS usage among the network and how it will migrate into our operations and MoS

WHY ? PROVIDE BETTER EXPERIENCES

HO

W d

oes

NPS

h

elp

?

Measure of Success Quality Index as one of MoS

Enhancing the Experiences

Understanding what our people wants

Product Development & Innovation

OnGoing & direct input from people living the XPs

Increase # of

Promoters

TIME LINE

MCPs Report in IC 2012

Individual Summary

per MC pilot

Platform implementation

through 2n Phase of Piloting

1st Phase (Done)

HOW TO DO GOAL SETTING BASED ON NPS ?

There is no one indicator that we can use NPS for to give a fixed measurement for

our quality

There is set of indicators that we can use to measure quality

% of Promoter

sTrend

NPS Score

Response Rate

Fire Fighting

WHAT IS THE USAGE OF THE DATA FROM NPS?

Marketing

Fire fightin

g

Process Improvement

1- What to adjust to get more

promoters

2- Proactive approach!

1- Reactive approach- 100%

Comments are read- Every case

is managed!

2- GST track

1- Why are our promoter liking us?

2- What are our passives and detractors missing?

3- Combining attraction with Value

• Full time NPS firefighters (Outsource or AI Role?)Weekly NPS reports + Operational plans based on quality issues

• Pilot countries to give structure recommendations for NPS responsible for distribution to network

• Showcase GCPs of NPS usage• Integrate NPS sessions at IPM (not

as a separate session, but as part of the whole)

• Education of EP’s around NPS and promoting usage of the same by MC and AI

AIESEC Internatio

nal

RECOMMENDATIONS FROM STEERING TEAM

• Integrate NPS inside CY operations• Part of Membership criteria

for LC• Attach NPS to LC/MC

Planning• Use NPS in the product

development process

• Tracking the output of NPS and see the reflect on how many customers I am attracting

MCPs

RECOMMENDATIONS FROM STEERING TEAM

ALUMNI AI responsible: Misha

SUMMARY OF THE WORKFLOW IN STEERING TEAM MEETING

This topic was handled through out a discussion about the challenges AI is facing with some Alumni and showing the MCPs in Steering team these challenges and then MCPs began to develop ideas under the scope of these challenges to ensure that this won’t affect our brand.

MAIN CASES

Actwit: This is platform is created by 2 AIESEC Alumni and they are using the AIESEC brand in this platform

Current Status: The Alumni has been contacted by AIESEC International to stop any kind of activities in that website using the AIESEC Brand

Action to be taken: Last warning is to be sent to him and if he didn’t respond, AIESEC International would consult a lawyer and raise a case on him

MAIN CASES

AIESEC World: This is platform is created by AIESEC Alumni in Brazil and he is using the AIESEC brand

Current Status: The Alumni has been contacted by AIESEC Brazil and they raised a big promotional campaign about this Alumni that no body should deal with him and that AIESEC World isn’t under the AIESEC Brand

Action to be taken: The Alumni stopped the activity that was running on the website

IMPORTANT FACT

AIESEC International doesn’t have any legal power to suit anyone that uses the AIESEC

Brand except within the European Union

RECOMMENDATIONS • Each AIESEC entity should have

a lawyer established and consultancy towards this matter as AI cannot fulfill this answers.

• To have a minimum criteria to the status of Alumni.

• Reinforce the values of AIESEC towards the Alumni and members.

• Mandate the L&G SC to propose new Alumni principles.

MCPs

RECOMMENDATIONS

• The Global Association should be aware of the situations that entities live. Share and get them aware of that

• To create a draft of global Black List of associations/organizations that we don’t want to cope with.

• : Have some JD in AI to provide frameworks to Alumni relations and avoiding problems that might happen.

• To have a legal board/legal unity to help us with this sort of issue.

AIESEC Internatio

nal

BRANDING AND MARKETING

AI responsible: Peter, Steve

BRANDING AND MARKETING

Branding and Marketing is a part of AI 12-13 plan as an amplifier for our activities.

It consists of 3 parts: Brand Evolution, Organizational Reputation, Online Engagement.

Find more on wiki HERE.

During Steering Team Meeting we discussed 2 projects under this driver: Brand Refreshment and Storytelling platform to ensure that it is relevant for network and it moves us to the right direction. As well as to understand what the Network should do to support this initiatives.

Online Engagement

Organisational

Reputation

Brand

Evoluti

on

BRAND REFRESH

Online

Engageme

nt

Organisational Reputation

Brand

Evol

ution

Brand Refresh

Why a new brand?Our impact model moves us towards a bigger and better AIESEC, more capable of fulfilling what we envision.

To strive towards this impact and 2015 ambition with new AIESEC XP model we need- stronger positioning in the market - more and more people to know about AIESEC and

recognize our purpose and place in the world.

Our brand should be attractive for non-members and actionable for members

Oct- Jan- Investigation into brand

managementGlobal Student Market Survey- Qualitative: Interviews with ~200

students (@ers& non- @ers)

AprilGlobal Student Market survey- Quantitative:

YouthSpeak ~35.000 responses

- 1st Re- Freshed brand Draft concept

- Global PR Hubs

May- PR summit

- Re- freshed brand draft concept 2.0

WHAT HAPPENED SO FAR

Jun - Sep- DesignThinkers-

start of collaboration

Jul - Sep- AI Transition

Sessions with DT- IC

- GST Selection

Nov - Dec-Brand XP

Summt- Global Brand

Testing- Final Brand

definition

From Jan-implementation

of new brand

WHAT HAPPENED SO FAR

NEXT STEPSBuilding

the elements

GOAL:Create new ways of presenting the AIESEC brand online, in materials and in person

EXPECTED OUTCOME:- Refreshed visual elements- Customizable material for countries and LCs- Brand Strategy and guidelines (how to communicate and align the AIESEC Brand Globally ex. online media, events etc.)

SUMMIT + Focus Groups

GOAL: Experiment with and develop new brand visual elementsModel and evaluate focus group format

EXPECTED OUTCOME:Global Brand Alignment and Implementation GuideBrand identity – upgradeOnline Materials

Implementation with Network

GOAL:Alignment of the Global Network

EXPECTED OUTCOME:More people applying for ELD programsStrong positioning in the market

RECOMMENDATIONS FROM STEERING TEAM

S WO T

Brand is more youth orientedExperts working on itLOGO will not be changed

Not clear communication to the network which caused confusion

Develop right Brand Audit based on it

No understanding of what brand is exactlyConfusion on LC level

Recommendations for AIESEC International:

Explain timeline and implementation steps to the networkPrepare education materials for the network for different levels (ex: Brand book)Make clear attributes and visual elements for ProgramsLaunch Brand at one moment for the whole Network

STORYTELLING PLATFORM

Online

Engageme

nt

Organisational Reputation

Brand

Evol

ution

Interactive storytelling platform

Why do we need a new Global online platform?To enable more young people experience AIESEC – providing them with micro XP.Therefore we get more promoters and customers.Topic should be relevant and connected to our product cultural experience.

Online | Interactive | User generated content

STORYTELLING PLATFORM

The platform will differ from your storytelling blogs by:

• Interactive features (interactive map, filters, etc)

• High quality content generated by users all over the world

• Increases credibility of AIESEC

NEXT STEPSNov

Dec

Phase 1 launch of blogstories collectionsocial sharing

AIESECers

Non-AIESECer

launch of appstories collection

Phase 2: professional app

Proof & Insights

Jan

RECOMMENDATIONS FROM STEERING TEAM

Every member of the network should:

•Become a user

•Feedback constantly to AI

• If you are not interested – explain WHY NOT, because you are the target group

Only if everyone commits to use the platform, will it work and bring impact on our organization.