Impacting Sales and the Delivery of Digital Content with Learning

Management Systems

Pat Walkington, Moderator

Panelists• Jeff Borden

Senior Director of Teaching & Learning, Pearson eCollege

• William KellyCEO, Learning.com

• Ferdi SerimDirector, Professional Development Programs Pinnacle/GlobalScholar

• Bryan FalconExecutive Vice President, HAIKU Learning Systems, Inc.

Key Points of Discussion• Company’s purpose behind the development of its Learning

Management System (LMS)– Market opportunity– Some companies on this panel have developed their LMS Systems to work with

their content as well as other publisher’s content– Others have build their LMS systems to sell directly to schools and districts

• Brief overview of each LMS– How content works within an LMS

• Business Models of LMS providers– Working directly with districts to help them manage their content– Selling content as a way to add value to the LMS

• LMS company’s criteria for working with other content providers