KEY MANAGEMENT

BOB RUFFOLO FOUNDER AND CEO

Bob  is  an  inbound  marke/ng  professional  with  over  10  years  of  experience  in  online  marke/ng  and  strategy  development.  Bob  has  always  been  on  the  cu>ng  edge  regarding  all  aspects  of  online  marke/ng,  including:  web  development,  search  engine  op/miza/on,  social  media  marke/ng,  blogging,  analy/cs,  and  much  more.  Since  founding  IMPACT  in  2009,  Bob  oversaw  the  company  through  an  accelerated  growth  period  and  developed  a  reputa/on  as  one  of  the  top  small  business  marke/ng  agencies  in  Connec/cut.  Bob  is  best  known  for  his  dedica/on  to  developing  crea/ve  inbound  marke/ng  campaigns  that  produce  measurable  results.  

@bobruffolo

TOM DISCIPIO DIRECTOR OF PROJECT MARKETING / PARTNER

Ever  since  his  youth,  Tom  remembers  being  fascinated  with  all  things  graphical,  whether  it  was  the  special  effects  in  movies  and  commercials  or  the  ac/on  and  anima/on  in  video  games.  It’s  something  he  hasn’t  been  able  to  shake.  He  has  built  upon  that  passion  ever  since  and  therefore  brings  a  unique  skill  set  to  IMPACT.  His  imagina/on  combined  with  his  graphic  ability  constantly  amazes  clients.  Not  only  a  special  talent  in  the  crea/ve  arena,  Tom  spearheads  projects  in  a  management  capacity  as  well.  You  won’t  find  a  product  that  goes  out  the  door  without  a  special  touch  from  Tom.  As  part  of  the  team,  his  day  to  day  influence  on  design,  logos,  and  layouts  is  enhanced  by  his  ability  to  manipulate  Vector  and  Raster  based  graphics.  Each  project  that  enters  his  department  has  specific  client  driven  needs  that  are  met  with  innova/ve  solu/ons  mixed  with  a  liWle  “wow”  factor.  

@tomdiscipio

NATALIE DAVIS DIRECTOR OF INBOUND MARKETING

Since  gradua/ng  from  Marist  College  in  2009  with  a  degree  in  Communica/ons,  Natalie  has  stayed  on  top  of  the  ever-­‐changing  marke/ng  world.  From  understanding  current  trends  to  researching  what’s  coming  next,  she  is  an  expert  at  using  the  best  techniques  for  success  with  all  types  of  businesses.  Using  innova/ve  inbound  marke/ng  programs  and  techniques,  Natalie  works  with  clients  to  drive  more  leads  and  sales  to  reach  and  exceed  desired  goals.  With  unique  approaches  for  each  client,  she  plans  to  con/nuously  develop  her  process  with  every  project  as  newer  methods  are  created.  

@natalieimpact

VIN GAETA WEB SUPPORT MANAGER

Vin  graduated  from  Quinnipiac  University  with  a  BA  in  Interac/ve  Digital  Design.  Since  then  he  has  started  studying  for  his  Masters  in  Interac/ve  Communica/on.  His  love  for  design  and  technology  started  at  a  young  age  playing  video  games.  The  passion  for  video  game  design  transi/oned  into  an  affec/on  for  website  design.  Since  joining  the  IMPACT  Team  as  a  web  developer,  Vin  has  broadened  his  skills  to  include  Pay  Per  Click  Adver/sing  as  well  as  PHP  and  Marke/ng.  Vin  is  very  dedicated  to  his  work  and  pushes  himself  to  stay  up  to  date  on  web  development,  search  engine  op/miza/on,  social  media  and  more.  In  his  free  /me  he  enjoys  a  wide  variety  of  music,  video  games,  and  comic  books.  

@vinimpact

BOBBY KANE BRAND MANAGER

Bobby  comes  from  a  design  background,  but  is  fascinated  by  the  power  of  online  media.  Not  just  a  designer,  he  immerses  himself  in  all  things  crea/ve.  From  furniture  design  to  typography,  Bobby’s  passion  for  the  arts  led  him  to  where  he  is  today.  As  a  Graphic/Informa/on  Design  graduate  from  Central  Connec/cut  State  University,  Bobby  offers  unique  angles  to  every  project.  His  dedica/on  to  the  field  of  design  allows  him  to  mix  modern  trends  with  design  standards  –  crea/ng  logos,  websites,  and  print  media  that  offer  fresh  perspec/ves.  

@bobbyjkane

AMY CHUDY OFFICE MANAGER

As  the  Office  Manager  at  IMPACT,  Amy’s  main  job  func/on  is  to  manage  the  office.  She  is  currently  a  student  at  Western  Connec/cut  State  University  where  her  concentra/on  is  Communica/ons  and  Wri/ng.  Amy  is  the  welcoming  face  you  see  when  you  visit  IMPACT,  and  the  friendly  voice  you  hear  when  you  call.  She  is  con/nuously  teeming  with  new  ideas.  Her  love  for  wri/ng  makes  it  easy  to  manage  rou/ne  social  media  updates  and  produce  website  content.  By  having  an  organized  nature  she  keeps  the  office  running  smoothly  by  managing  tasks  such  as  invoices,  contracts  and  proposals.  A  passion  for  crea/vity  fuels  her  drive  for  life.  When  Amy  is  not  at  work,  she  enjoys  being  outside,  yoga,  wri/ng  and  pain/ng.  

@impactamy

JOHN BONINI

CONTENT MARKETING MANAGER

As  a  journalism  graduate  from  Southern  Connec/cut  State  University,  John  spent  his  study  crea/ng  and  publishing  content  in  various  formats,  from  marke/ng  campaigns  to  wri/ng,  edi/ng  and  repor/ng  stories  for  several  media  outlets,  including  the  New  Haven  Register  and  Connec/cut  Post.  

With  an  extensive  and  award  winning  background  in  wri/ng,  John  began  nurturing  this  skill  set  through  various  marke/ng  opportuni/es  upon  gradua/ng,  with  work  in  content  crea/on,  copy  wri/ng,  copy  edi/ng  and  brand  development.  

John  brings  a  crea/ve  and  professional  approach  to  his  work  at  IMPACT  and  con/nues  to  work  diligently  on  honing  his  craf.  

@bonini84