impact of social media on corporate communications
DESCRIPTION
Congres Corporate Communicatie & Social Media - 28 April 2011 Communicatieloft, Gent.http://congrescorporatecommunicatie.beTRANSCRIPT
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Impact of social media on corporate communications
Clo Willaerts (@bnox)Congres Corporate Communicatie, 26 April 2011
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Versions:• The Conversity Model
Het Conversity Model
• ePub, Kindle
Publishers:• Lannoo Campus (BE)
• Spectrum (NL)
• Amazon.com/co.uk
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What social media isn't
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Not a hype
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Not a buzz machine
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Not a mailing list
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Not a tool
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Not a free lunch
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Social media is
a new kind of mass media
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The challenge?
To develop great messages and then reach out to people, while giving them an incentive to 'pass it on'
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More challenges...
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company-centric process customer-centric process
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specific departmentseveryone
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defined channelscustomer-driven dynamic channels
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set business hours customer-set hours
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Ask yourself these 4 questions
1. Where are my customers?
2. Where am I most comfortable?
3. How can I link this to my objectives?
4. What's the impact on our business?
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Where are my customers?
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Where am I most comfortable?
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How can I link this to my objectives?
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What's the impact on our business?
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Want to know more?
http://www.conversity.be/blog/
http://www.slideshare.net/bnox
@bnox