impact of raahgiri day
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Raahgiri Day Impact
Amit Bhatt
Impact of Participants, Local Business, Environment & Safety between Nov 2013 – April 2014
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Some alarming
facts about our
mobility …….
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140,000 deaths every year in India due to
road traffic crashes
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http://www.topnews.in/law/files/delhi-pollution.jpg
627,426 premature deaths every year in
India due to air pollution
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Source: http://www5.imperial.ac.uk/medicine/metabolic_risks/bmi/
436,122 premature deaths every year in India
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IT Hub
- Cyber City
Housing
- Golf Course Rd
Small / Medium
Industry
- Udyog Vihar
Auto Industry
- Maruti
- Honda
Heavy
Industry
- Manesar
SEZ
- Raliance
Delhi
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About 106 cars add to Gurgaon’s vehicle
population every day Source :https://in.news.yahoo.com/slowdown-luxury-cars-rule-gurgaon-roads-183000604.html
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Public Transport share – 10%
Walking and Cycling – 33%
Average trip
length – 7Kms
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No Cycle track
Roads with usable footpath-less than 23%
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Annual road traffic deaths around 500
Pedestrian and cyclist deaths close to 70%
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Raahgiri Day – Giving Street back to people
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Temporary closing the street to motor vehicles for:
Sensitising towards sustainable transportation
Developing safe streets for all road users
Promoting Road Safety
Advocating healthier lifestyles
Addressing issue around Air pollution
Inclusive city development
Improving quality of life
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District Administration
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Press Conference to Launch Raahgiri
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17 Nov
2013 7 AM-12 PM
th
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Impact Analysis
1. Participants
User survey
2. Local Business
Business establishment survey
3. Environmental Impact
Noise level survey
Air quality (PM 2.5) survey
4. Road safety
Accident analysis (FIRs)
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Participation
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about 3.5 lac People participated till April 2014
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1. User Survey Details
• Online and in person survey done in March 2014
• Raahgiri was not extended to Palam Vihar
• Total of 185 samples collected
– 85 Online responses
– 100 in person interviews
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Gender Age
Gender
43% Women
57% Men
73% Adults
19% Kids 8%
Elders
20
Alone
Family
Friends
53% 31% 17%
Size
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44% Regular visitors
29% First Timers
Frequency of Visit
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15%
More than 3 no’s
29% 20% 36%
56%
Group Size
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87% Safety, Activities, Community, Fun ….
Reasons for participating
Time Taken to Reach the Venue
10 MIN 50% 40% 10-30 MIN
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59% Bicycle Walk
Distance to Venue
Mode to Reach Venue 24
46% Within 2 KM
31% Within 2-5 KM
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51% 7AM-8AM
77% 11AM-12PM
Arrive
Leave
Arrival / Departure
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1 Hour 2 Hours
> 4 Hours 3 Hours
7% 13%
20% 60%
Time Spent
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27% Zumba Yoga Skate Games Music
22% 20% 9% 22%
Activities – Raahgiri Day
61% 25% 14%
At home, relax
Eat out Shopping
Activities – Non Raahgiri Sunday
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28% Bought Bicycles post Raahgiri
Cycle Sales
87% Started Walking /
Cycling for Short Trips
NMT Usage
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71% In favor of Raahgiri beyond March 2014
Extension
Suggestions
Make it a Full Year
Event
19% 47% Additional Activities &
Cycles
18% Summer Timings
16% Awareness
Building
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2. Local Business Survey Details
In person survey done in March 2014
Total of 63 samples collected
1) 23 from Galleria Market
2) 16 from Sushant Arcade
3) 13 from Super Mart
4) 11 from Vyapar Kendra
Sushant Arcade
Super Mart
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13% 10% 11%
Apparels Grocery Formal Eatery
Health Informal
/ Hawkers
9% 19% 16% 22%
Others Fine
Dining
Typology of Establishments Surveyed
Typology of Establishments in the four Markets
Eatery ( Normal Eater + Fine Dining)
Electronics
Informal Shops / Hawkers (Paan shop , Juice, Tea St)
72% 15%
10% 3%
68% 14%
11% 7%
60%
32% 5%
3%
93% 4% 2% 1%
Galleria Market
Super Mart
Vyapar Kendra
Sushant Arcade
Others (Real estate , Garments , Grocery, Body care, Chemist , Gift ,etc.)
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90% were aware
Owners awareness & opinion about Raahgiri
Marketwise positve opinion about Raahgiri Day
79% liked Raahgiri
Galleria Market 87%
Vyapar Knd. 73%
Super Mart 61%
Sushant Arcade 81%
Market
Wise opinion
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Reasons for liking Raahgiri Day
50%
Increase in Sales
Activities, Fun, Safety
Health & Fitness
Increased Environmental Awareness
27% 13% 10%
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Lack of awareness
Shop owners perception before the start
Reasons for negative perception
80% of shop owners did not support Raahgiri before it’s launch
46% 35%
Not Related
19%
Impact mobility
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Activities & Fun
Consumers opinion on Raahgiri Day – according to business owners
73%
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14%
29%
36
14%
sales
Timings Foot Fall
Impacts on Local Business
Vs Non Raahgiri
Sundays
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17% Eateries
28% Fine
Dining
5% Body Care
6% Grocery
37
Informal Eateries 44%
Typology of Establishments impacted favorably
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84%
Extension of Raahgiri Day
Suggestions
24% 40% 20% 16% Improve
Enforcement Encourage more participation & start early in Summers
Allow Marketing & Publicity
Increase Coverage
Shop owners wanted Raahgiri to extend beyond March 2014
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90 db
74 db
88 db
Non Raahgiri Sundays
Weekday
3. Noise Levels
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Impact on Noise levels by location
24% reduction near Sushantlok Police St.
Compared to average weekday noise levels at the same location
2% reduction near activity stage (Galleria Mkt.)
Compared to average weekday noise levels at the same location
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4. Air quality - exposure to PM 2.5
Week Days Avg. 194 µg/m3
Non Raahgiri Sunday Avg. 147 µg/m3
Raahgiri Day Avg. 99.8 µg/m3
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Motor Vehicles Prohibited (Totally)
CAR
Near Galleria Market
Near Huda City Centre
Reduction in exposure to PM 2.5 by location
69% reduction compared to weekdays
25% reduction compared to non Raahgiri Sunday
28% reduction compared to weekdays
18% reduction compared to non Raahgiri Sunday
Motor Vehicles Prohibited (Partially)
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5. Road Traffic Fatalities (Sushant lok area)
43
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
Jan – Oct, 2013
5 Fatalities Zero Fatalities
Nov 13 – Oct 2014
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22 Weeks
Environment
Local Business
Fun
NMT
Family
5
Public Space
Noise
Raahgiri Day
Safety
Quality of life Equity
Impact ….
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THANK YOU
https://www.facebook.com/RaahgiriDay
http://raahgiriday.com/