“The few words that come to our mind when we hear the word “mall” are shopping, food, movies,

entertainment and of course hanging out on a holiday – all under the same roof”

Delhi is slowly catching up with rest of the world in terms of market openness and globalization. It's been only a decade and half and the signs can be seen in cities.

Arguably, Shopping Malls are the visible witness of that change. Wherever you go in Delhi, you will find some or other glittering mall. Due to the emergence of the 'Great Indian Middle Class', the country is witnessing a kind of retail revolution and shopping malls are coming up like

mushrooms, to cash in that revolution.

GENERIC ADVANTAGES

Increase in the growth of the organized retail sector Monumental increment in economic growth Employment generation by the organized retail sector

GENERIC DISADVANTAGES

The companies with superior resources would muscle out the ones inferior to them. Monopolization of the organized retail sector In India, the emergence of shopping malls has mostly altered the lifestyle of the consumers. With the growth in income, changing attitudes, and also the demographic patterns favor the emergence of shopping malls.

Easily accessible hangout places Increase in job oppurtunities for the youth due to intervention of MNC’s in retail business. pleasant shopping atmosphere minimizes hectic shopping. It saves time by bringing together varied varieties of brands, cuisines and entertainment through movies under one roof. youth is becoming major part of total consumerism. Being comfortable , stylish and cool , malls easily attract vogue savvy youth in search of elegance and style.

Negative’s• Youth is becoming brand concious.• Indian origin brands are neglected for the foreign brands as they are given more priority.• Increased splurging of money with no value for money.• Youth is becoming shopaholic .• It’s a platform of distraction fr youth which forces them to bunk their schools and colleges.

At the end I suggest by saying that inspite of getting addicted to

The mall culture , if younger generation should keep real values in mind ,he/she will not get detoriated by the glamour of these western culture . They should keep

head to head to westernization and modernization aswell but in a more

purposeful way.

BY- sumit ghildiyal