impact of “cloud content” and “relevant location” on geospatial industry
DESCRIPTION
World Geospatial Forum Dimensions and Directions of Geospatial Industry. Impact of “Cloud Content” and “Relevant Location” on Geospatial Industry. Kanwar Chadha Founder SiRF CMO, BOD Member CSR. Merger of Two Market Leaders. +. Leader in GPS Enabled Location. - PowerPoint PPT PresentationTRANSCRIPT
Impact of “Cloud Content” and “Relevant Location”
on Geospatial Industry
World Geospatial ForumDimensions and Directions of Geospatial Industry
Kanwar ChadhaFounder SiRFCMO, BOD Member CSR
+ Leader in GPS Enabled Location
Leader in Bluetooth Enabled Connectivity
Merger of Two Market Leaders
Creating a Global Leader
In Location and Connectivity
Our Vision
Consumer Electronics
Health & Fitness
Mobile Phones
Personal ComputersAutomotive
Innovations to Enhance Mainstream Consumer Experience
Location Aware Wire-free Connected World
Computer
Voice Phone
RadioMultifunction Audio Player Watch
Everything was Mostly Self Contained
Once Upon a Time
Navigation Systems
Networked Computer Tablet
Smart Phone
Audio/Video Media Platform
Wearable Platform
And Clouded
And Then the World Got Connected
Auto Telematics
CloudResident Content
6
Making Information Accessible Everywhere
Content in Cloud Accessible
Anywhere Anytime
From Any Device
Sharing
Personalization
Natural Language Interface
Context
Rich Visualization
7
And Changing the Geospatial Industry Dynamics
Location Awareness Adds Context & Personalization
FarmersLogisticsWeather
Precision Agriculture
MunicipalitiesLocal Surveys
GovernmentEmergency Response
TouristsPOIs
Navigation
ConsumersSocial Networks
GovernmentSecurity
Content in Cloud Accessible Anywhere Anytime
Content Applications
Services
Is Permeating Our Lives
Creating New Challenges & Opportunities
Always Available Location & Connectivity– Everywhere we go: indoor, outdoor, underground....
Location Relevant to Application and User Needs– As Accurate as the Application Needs
• Auto Navigation vs Pedestrian Navigation
• Social Networking vs Mobile Promotions
• Weather Pattern vs Precision Agriculture
– Protects User Privacy
– Protects Government & Enterprise Security Needs– ………
Location Technology Innovations
1996
Performance
Power
Size
CostSiRFstarI240 Correlators
2 watt
3250 sq mm
2010
SiRFstarIV
Make Location Tagging Everything PossibleMake Location Tagging Everything Possible
But We Have Some Ways to Go
GNSS
MEMS Sensors
Radio Signals
Location Awareness
Multimode Multi-sensor Multi-signal “Relevant Location” Platforms
Connected Location Aware World
Future