impact of advertising on people mind

8/10/2019 impact of advertising on people mind

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IMPACT OF ADVERTISINGSON PEOPLES MIND


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The Impact of advertisingon People Mind

Everyday we are exposed to a huge amount ofdifferent types of Advertisings both unconsciouslyas consciously.We are going to see how our mind works in front of

this situation .


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INDEX

1. HOW OUR MIND WORKS IN FRONT OF ADVERTISINGS

2. DO WE FEEL PERSUATION IN FRONT OF ADs?

3. INFLUENCE OF SUBCONCIOUSIN OUR BEHAVE

4. POSITIVE AND NEGATIVE ASPECTS OF ADVERTISING ONOUR SOCIETY

5. KEYS TO MAKE INFLUENCE IN CUSTOMER BEHAVIOUR

6. SHOCK ADVERTISINGS

7. FINAL REFLEXION


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HOW OUR MIND WORKS IN FRONTOF ADVERTISINGS

The brain is hard-wired with connections, much like a skyscraper orairplane is hard-wired with electrical wiring . In the case of the brain, theconnections are made by neurons that link the sensory inputs and motoroutputs with centers in the various lobes of the cerebral cortex. There arealso linkages between these cortical centers and other parts of the brain.

Sure, this homunculus looks rather strange, but that's because therepresentation of each area is related to the number of sensory neuronalconnections , not its physical size.


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DO WE FEEL PERSUATION IN

FRONT OF ADs?We have been told so often that the role of advertising is to persuade that we seem to have come to believe it.How often do we hear the comment, It wouldnt make me run outand buy it. This is common in market research when participants areasked to analyze introspectively how they react to an ad -especially if itis an image ad. It demonstrates the myth of how advertising issupposed to have its influence . No-one really believes that any ad willmake them run out and buy the advertised product. Nothing has thatkind of persuasive or coercive power .So why do people say, It wouldnt make me run out and buy it?

Because they cant think of any other way the ad could work. Theeffect of advertising is not to make us run out and buy. This isespecially true with low-involvement products and especially true withimage advertising. It is beam-balance stuff.


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INFLUENCE OF SUBCONCIOUSIN OUR BEHAVE

As much as 95% of our decisions are made by the subconsciousmind . As a result, the world's most sophisticated companies areapplying the latest advances in neuroscience to create brands,products, package designs, ad campaigns, and store environmentsdesigned to appeal directly and powerfully to our brains.

From universal brands like Coca-Cola , to individual micro brands likeyour neighborhood coffee shop, the brands in our lives serve a vitalhuman purpose: they give identity, meaning and connectivity to ourexperience and possessions. Of all the insights that neurosciencecan bring to the business world, this is perhaps the most powerful;

the ability to understand how a consumer truly connects variousconcepts about the brand at a deep subconscious level.


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POSITIVE AND NEGATIVE ASPECTSOF ADVERTISING ON OUR SOCIETY

In recent times, the word 'Advertising' has become a fiercelymooted topic. Advertising has positive as well as negative ,social and economic impacts on our society . Consideringadvertising as a public welfare is a positive social impact.

Although exposing women as a sex tool comes at the negativeside. As far as economic factors are concerned, funding forthe media and stimulating an active and competitiveeconomy, are the major examples.


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Assorted techniques are enforced for persuadingconsumers that they want the product which is beingadvertised. These techniques usually give attention to

the benefits that would be brought to the consumersrather than focusing on the actual products . For instance,an automobile advertisement adverting the mechanicalattributes of a vehicle, most likely concentrates theexhilaration, reputation and social progression it maybring to the buyer. This swarming advancement ishabitually sexual, or involving the opposite gender toattract the consumers with the glamorous women/men'sfancy car.


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KEYS TO MAKE INFLUENCE INCUSTOMER BEHAVIOUR

In our daily life we come across many advertisements that suddenly grab ourattention due to the presence of an unexpected. This unexpected factor is the mainingredient that turns a normal advertisement into shock advertisement. Shockadvertisement is something that intentionally startles and offends its audience . Theprimary objective of an advertisement is to gain attention of its viewer and shockadvertisements are fulfilling this objective by surprising the viewers. It is easier to

reach the customer effectively who is surrounded by data clutter now a days. Onthe other hand for some they create fear, they are disturbing and below the belt.People ignore scary and shocking advertisements, they assume that it is not forthem as they are not that bad, so they did not take any notice . Shock tactics inadvertising are being used around the world. So far they have played their role inmaking people aware, round the globe about things like social illnesses, harmful

practices and life taking diseases, in addition to that shock advertisement is alsopromoting deeds like donating to charity and helping the needy.

Different people have different views about Shock advertisements. For some it is asavior and for some it is trouble initiator. It depends on the way how advertisers areusing shock tactics. But, they are effective they produce results besides being a bitoffensive for some. They can be used around the globe to aware people and to curemany societal infirmities.


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GLOBAL USAGE Shock tactics in advertising are being used around the world. So far

they have played their role in making people aware , round theglobe about things like social illnesses, harmful practices, life takingdiseases in addition to that shock advertisement is also promotingdeeds like donating to charity and helping the needy.

Few years back the world witnessed a great disastrous incident inthe form of Tsunami, the global media gathered prayers and helpfrom around the world by using shock tactics in advertisements.When Pakistan got struck by one of the most ruinous earthquakes

of the history, then again media around the world painted thepicture to global community using shock tactics to encourage helpand kept the candle of humanity burning .


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FINAL REFLEXION Everyone can make a reflexion in their mind and think

about how important it is the impact of advertisings inour society.

Advertisings control our mind and guide the consumerbehaviour where enterprises desire.

So, Both if you become someday to be an enterpriser, asyou continue being a regular customer, dont forget theimpact of advertisings makes in your lifes.


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THANKS FORYOUR ATTENTION!!!

impact of advertising on people mind

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