IMPACT OF ADVERTISMENT ON MONOPOLISTIC AND OLIGOPOLY COMPETITIONBY- AJINKYA .A. SHAHFYBMS AROLL NO: 3055This template can be used as a starter file for presenting training materials in a group setting.

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1INTRODUCTIONIMPORTANCE OF ADVERTISMENT IN TODAYS WORLD ADVERTISMENT AND ITS IMPACT ON MONOPOLISTIC AND OLIGOPOLY COMPETITIONTATA SKY AND ITS ADVERTISMENT CAMPAINGNEED OF ADVERTISMENT IN BUSSINESSGive a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.2IMPACT OF ADVERTISMENT PROVIEDS INFORMATION ABOUT THE PRODUCT TO PUBLIC

HELPS IN CREATION OF BRAND

INCREASES MARKET SHARE

SUPERIORITY AMONG COMPETITIORS

INCREASE PROFIT

HELPS IN PROVIDING CHOICE TO CONSUMER

This is another option for an Overview slides using transitions.

3MONOPOLISTIC COMPETITIONMEANING - MONOPOLISTIC COMPETITION IS A TYPE OF IMPERFECT COMPETITION SUCH THAT MANY PRODUCERS SELL PRODUCTS THAT ARE DIFFERENTIATED FROM ONE ANOTHER AS GOODS BUT NOT PERFECT SUBSTITUTES

THERE ARE LARGE NO. OF PRODUCERS AND CONSUMERS IN MARKET

TOTAL CONTROL OVER THE MARKET PRICE.

BARRIER IN ENTRY AND EXIT OF FIRM

IMPACT OF ADVERTISMENT

FOSTERS ADVERTISING AND THE CREATION OF BRAND NAMES

INDUCES CUSTOMERS INTO SPENDING MORE ON PRODUCTS

OFFERS CHOICE

INFORMING CONSUMERS ABOUT THE NEW PRODUCT OR DIFFERENT PRODUCT

SUPERIORITY FROM COMPETITIORS 5

OLIGOPOLY COMPETITION MEANING- AN OLIGOPOLY IS A MARKET FORM IN WHICH A MARKET OR INDUSTRY IS DOMINATED BY A SMALL NUMBER OF SELLERS

DECISION ON ONE FIRM INFLUENCES OTHER FIRM AND DECISIONS ARE ALSO INFLUENCED BY OTHER FIRMS

CUT THROAT COMPETITION

INTERDEPENDENCE

NON-PRICE COMPETITION 6

IMPACT OF ADVERTISMENT

Oligopolists have enough financial resources to advertise

Can increase demand for a certain product by altering tastes & preferences of consumers or changing their expectations.

Diminishes monopoly power by providing info on competing goods

May create a barrier to entry with costs of advertising7

This is another option for an Overview slide.

TATA SKY DIRECT BROADCAST SATELLITE TELEVISION PROVIDERIT IS A JOINT VENTURECOMPETITIORS -AIRTEL DIGITAL TV, DISH TV, SUN DIRECT, BIG TV & VIDEOCON D2H

What will the audience be able to do after this training is complete? Briefly describe each objective how the audience will benefit from this presentation.9ADVERTISMENT AND PROMOTION

SOCIAL NETWORKINGGAMES AND QUIZPOSTERS AND BANNERSYOUTUBE ADVERTISMENTT.V COMMERCIALSDOOR TO DOOR MARKETINGOFFER PROMOTION THROUGH CALLS SPONSORSHIP OF VARIOUS EVENT- WORLD CUP, COMMUNITY GAMES, AWARD FUNCTIONS ETCPROMOTION THROUGH CELEBRITIES(AMIR KHAN & ASIN ARE THE TWO CELEBRITIES WHO ENDORSE TATA SKY)PUBLIC RELATION

DISCOUNT AND OFFERS

TIE Ups WITH VARIOUS BUILDERS AND DEVELOPERS

Add slides to each topic section as necessary, including slides with tables, graphs, and images. See next section for sample table, graph, image, and video layouts. 11OUTDOOR ADVERTISING

TELEVISION COMMERCIAL

TELEVISION COMMERCIAL

Time SpentProjects Worked OnPRODUCTCAPTURE LARGE MARKETADVERTISMENTMicrosoft Engineering ExcellenceMicrosoft Confidential15IMPACT ON MARKET

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16THANK YOU Microsoft Engineering ExcellenceMicrosoft Confidential17Is your presentation as crisp as possible? Consider moving extra content to the appendix.Use appendix slides to store content that you might want to refer to during the Question slide or that may be useful for attendees to investigate deeper in the future.