IMPA

CT

Louisville Urban League Heritage West Proposal

USE MIX •State of the art indoor track & field facility

•Other sporting events •Outside multi-use field •Retail, micro-business and vendor space

•Restaurants, cafes and kiosks •Hotel space •Parking

FINANCING • $30 million

• Bond issue ensures that the project moves ahead expeditiously –Debt Service –Philanthropy • Naming rights

• P&L – facility revenue will support operations

• Revenue generated by: –NCAA –AAU –NAIA –USTAF

• National Championships • Indoor Youth Championships • Indoor Grand Prix Meets • Masters Indoor Championship • High School Championships

– state and regional

CONSULTING ON DEVELOPMENT

• Louisville Urban League, Sadiqa N. Reynolds, Esq., Vision, Project Planner and Convener

• Tim Mulloy – Developer, Mulloy Commercial Real Estate

• Valle Jones – Developer, Mayin, LLC

• Jim Host – Advisor, Founder of Host Communications, former Chairman of the Louisville Arena Authority

• Louisville Sports Commission, Sports Advisors

• David Tandy, Esq. – Counsel, Bingham Greenebaum Doll, LLP

• Duffy Mahoney, Chief of Sports Performance, USATF

Stakeholders & Supporters Alice Houston, HJI Supply Chain / Stephen Reily, IMC/Vibrant Nation Steve Poe, One West & Poe Companies / Steve Trager, Republic Bank / Justin Brown, The Marian Group / Max Siegel, CEO, USA Track & Field / Karl Schmitt, Louisville Sports Commission / Shandelier Boyd Smith, 2015 Kentucky Athletic HOF / Tom Jurich, VP & Director of Athletics, UofL / JCPS / Spalding / Rev. Dr. Kevin W. Cosby, St. Stephen Baptist Church / Dr. F. Bruce Williams, Bates Memorial / Pastor Tim E. Findley, Kingdom Fellowship Christian Life Center / Lynn Rippy, YouthBuild Louisville / Woody Porter, A.D. Porter & Sons Funeral Home / Chip Heuser, Heuser Health / Nikki Jackson, Federal Reserve Bank St. Louis / REBOUND, Inc. / GLI

ALIGNMENT WITH VISION LOUISVILLE Sustainability: • Green field and playing space, energy efficient facility • Financially Sustainable – revenue generated will cover

operations

Economic Impact: • Louisville would earn space in the national track & field

industry • Construction focused on Minority Owned Business with

intentional hiring of local workforce • 30,000 – 40,000 inbound guests for track events • Impact on hotel & restaurant industry

Livability: • Beautiful facility to see and walk/bike to & around • Perimeter retail serves neighborhoods • Hub for Louisville’s local athletes, families and fans • Traffic in and around facility creates energy leading to

safer & healthier West Louisville Neighborhoods

Health: • Renaissance for health/wellness sports culture • Competitions and events celebrate human endurance,

athleticism and skill

Connectivity: • Muhammad Ali Corridor: Liberty Green / Omni Hotel /

Promise Neighborhood Beecher / Russell Arts District / African American Heritage Center / Chef Space / Quinn Chapel / Zion / Track & Field Epicenter

• Maximizes I-264 ramp encouraging ripple-effect entrepreneurialism

• This project re-imagines the Boulevard

Creativity: • Idea inspired by an Olympian & a community • Regional attraction to compete, play, create and enjoy

music, food and life together inviting micro-business and economic development

Authenticity: • Idea developed by community representative, Sadiqa N.

Reynolds, also grew wings through community vision planning. Invites the world into Russell & Shawnee

ALIGNMENT WITH COMMUNITY PRIORITIES

• Economic development • Jobs and use of MBE’s & WBE’s for construction • Job creation • Energy & visitors into West Louisville • Maximum use of the Ali corridor • More pedestrian traffic & visitors will lead to

increased restaurant & food options • Potential property value impact • Children inspired by world class athletes • Pregnancy & violence prevention • Children involved in sports are more successful

in school • Increased opportunity for college scholarships

“How long? Not long.” -Martin Luther King, Jr.