Immersive Experiences

• Summer 2012 set new records with 1,334 teens (+8.6%) attending BBYO’s Domestic Experiences. • Compared to 1,228 in 2011• Impact programs increased to 263 participants vs. 185 in 2011

(+42%), but did not meet 2012 goal (340 teens)

• Passport had 748 teen participants (+10%) worldwide and 443 teen participants in Israel this summer (+3%)• The fastest growing Passport segment is Adult and Family travel

with 242 participants (+68%)

Why this matters: Participants in BBYO’s Summer Experiences return home empowered and inspired to strengthen their Chapter, Region and the Movement.

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Registration PerformanceImmersive Attendance FYE 2010 - 2014

Program NameFYE 2010

actualFYE 2011

actualFYE 2012

actual

FYE 2013 (Summer

12)% FYE 2013 vs FYE 12

FYE 2014 est

FYE 14 v 13 % Increase

Summer Domestic ProgramsCLTC (Beber) 322 305 352 398 13% 410 3%CLTC (AHA/Bethany) 247 248 272 273 .3% 290 4%CLTC (UJ) n/a n/a n/a n/a  CLTC Total 569 553 624 671 8% 700 4%ILTC (Perlman) 175 161 198 194 -2% 210 8%Kallah East (Perlman) 190 177 197 206 5% 210 1%Impact Boston 62 92 106 108 2% 100 -6%Impact DC 52 51 80 57 -29% 75 6%Impact Chicago n/a n/a n/a 50 75  Impact Milwaukee n/a n/a 23 14 -39% 25 9%Impact Pittsburgh n/a n/a n/a 34 25  Impact SW 58 44 n/a n/a n/a  Impact Total 172 187 209 263 26% 300 14%TOTAL SUMMER DOMESTIC 1,106 1,078 1,228 1,334 9% 1,420 6%

Summer International TravelPassport teen travel 483 637 679 748 10% 810 8%Passport family travel 19 108 144 242 68% 300 24%TOTAL INTERNATIONAL TRAVEL 502 745 823 985 20% 1,035 36%GRAND TOTAL SUMMER 1,608 1,823 2,051 2,319 13% 2,455 6%

School Year Immersive Programs March of the Living 100 134 179 185* 3% 190 3%International Convention 733 729 847 950* 12% 950 --Beyond Gap Year N/A N/A N/A N/A N/A 25 --TOTAL SCHOOL YEAR PARTICIPATION 863 1026 1,135 11%* 1,165 3%

TOTAL IMMERSIVE PARTICIPATION 2,441 2,686 3,077 3,454 12%* 3,620 5%*

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Passport Overall Growth TrendsWorldwide Travel Total Participation

Israel Travel Teen Participation

BBYO Passport posted healthy growth in all areas in a market where many competitors (Jewish and secular) experienced declining participation.

In 2012, for the first time, BBYO Passport served over 1,000 participants (Summer + MOTL).

• Summer teen travel growth was driven primarily by travel outside of Israel

• Slower growth in summer teen travel to Israel is part of a larger trend that we are actively seeking to mitigate via marketing and pricing tactics

• March of the Living growth was driven by outside partnerships in 2012

• Family travel continues to grow at a heightened pace ; and now offering non-Israel family travel (35 people on Italy Family Journey)

• New summer teen travel programs, South Africa and Trek West connect, launched very successfully

• 2013 New Program: East Coast Connect for BBYO Connect teens

Core Summer Registration as % of Membership

In 2012 and 2011, the regions on average sent 9% of their AZA/BBG members to a core summer program. The benchmark goal is 10%.

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Key Themes for Teens Program Choice

Why Teen Chose to Attend CLTC•Explore Jewish identity•Meet/Make friends with Other Jewish Teens•Alumni referral

Why Teen Chose to Attend Kallah•Explore Jewish identity, understand where Judaism connects with their life•Reconnect with friends from CLTC•Alumni referral

Why Teen Chose to Attend IMPACT: DC•New Program Opportunity•Program Focus/Location•Meet New People

“What made me want to attend IMPACT was hearing teens talk about their incredible experience they had during a program at IC. From that point on, I was hooked. There are no words to describe how blessed I am that I attended IMPACT: DC.” – IMPACT: DC Participant

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Key Themes for Parents Program Choice

Why Parents Send their Teen to CLTC•Teen wants to be a future chapter leader•Identified as a future leader•Alumni referral

Why Parents Send their Teen to Kallah•Continuation of a previous summer experience•Develop Jewish identity•Alumni referral

Why Parents Send their Teen to IMPACT: DC•Unique Program Offering•Location •Alumni referral

“Life would stop if we didn't send her” – Kallah Parent

7© BBYO 2011

Teens’ Summer Experiences Pathways

Growth Goals and Challenges

Summer 2013 (Fiscal 2014) Goal•Total Goal: 2,455 teen participants•Core Summer Experiences: 1,682•Passport (non-core): 773

The 10% AZA/BBG membership benchmark at core summer experiences goal emphasizes the connection between summer experience participation and membership growth.

Opportunities•Continued growth in the Impact suite of programs•Passport Immersive opportunities for BBYO Connect teens•Shorter-length immersive programs as entry points (Taste of Impact)•Better field engagement with support of Sr. Director of Immersive Experiences and through the Summer Immersive Specialist Team

Core Experiences: All Domestic Programs, Impact, ILSI, Ambassadors to Bulgaria

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Lessons Learned

• Teen coordinators and program alumni are most valuable peer recruiters

• Success with identifying top teen prospects: referral – contact – close• Critical to maintain recruitment effort through the entire recruitment

season (October – May)• Early bird discount in fall successfully front-loaded program registration• New discounting structure prompted earlier registration pattern• More strategic sales and marketing strategy resulted in greater

consistency in the field and uncovered meaningful findings for 2013

• Identify partners in reaching registration goal• Teens as ambassadors• Staff and advisor training, and increased general program awareness

• Tracking• Tap into Regional Plans and the impact summer experience participation has on a region’s growth• Registration goals to align with International and Regional program year• Provide additional resources for key registration spike opportunities (i.e.: Winter Convention, IC,

etc)• Early identification of Regions that need additional support

• International and Senior Support• Engage the DFO team to promote summer milestone dates• Engage the DCE team to train and support staff on scholarship procurement and allocation• Engage the DJE team for curriculum support to build a member program continuum• Lead and activate the field via the Summer Immersive Specialist Team• Engage advisor network as partners in promotion and recruitment

Looking Forward