immerse 2016 ist mark szulc keynote

Important Notes about the 16x9 Template

Delivering on the Journey to Great Customer ExperienceMark Szulc | Principal Solution Consultant

2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.A virtual developer conference for Adobe Experience Manager

2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

2Mark SzulcPrincipal Solution Consultant@mszulc [email protected]



In the next 60 minutes3Live Demos!!

A look at whats driving change

Some pretty slides

Latest AEM capabilities

Im taking your questions



4Welcome!!#IMMERSE2016



5



6AEM 6.2 is hereIn case you were out busy last week



7Whats shaping what we need to deliver?



THE POWER OFCUSTOMEREXPERIENCE


IS CONSTANTLYTHE LANDSCAPESHIFTING

Rising Mobile Adoption

2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.PG. 8Changing Customer Demographics & Preferences

Focus on Compliance, Data Security & Privacy

Shifting Competitive Landscape


10Just Another Day in Content??



PG. 13


CONSUMERAWARENESSCONSIDERATIONPURCHASESERVICELOYALTYConsumer LookingOnline

InterestedIn Product

Buys Product,BecomesCustomer

Likes

Digital Billboards

Viral Emails

Online Ads

Word of Mouth

PR

Radio, TV, Print, Outdoor

Evolution of Alternatives

Trial/Get Advice

Validate Advice

Download

Delivery

Mobile

Website

In Store

Subscribe to

Blog

Email

Newsletter

Promotion on Invoice

Mailing List of Ads and Promotions

GETTING FROM CUSTOMER JOURNEY TOCYCLE OF CUSTOMER CONVERSION


How is Content Management changing12Imagine the CMS would understand your contentPriorities shift to sourcing the best contentThink of Experiences as Fragments



13What new toys toolsdo we now have?



14NewInterfaceNewIntegrationsNewChannelsNewUnderstanding






New Lighter Coral 3 UILight Shell lets users focus on contentJS APIs for client side renderingUnified across Adobe Marketing CloudOmni SearchSearch acrossAssets, Sites, ProjectsSearch Suggestionsas you typeSpell check; Did you mean?AEM User Experience - Fitter, Happier, Faster.


16

Library of reusable content fragmentsSupport for plain text, styled text, markdown formatsContent variationsAssociated itemsTemplate for metadataAEM Sites Content Fragments Management


17




Experience targetingA/B testingAdobe Target audience creation and managementUnified user experience and codebaseAEM Sites Extended Target Integration


19

Port of whole engine and stores to Context CloudSegment Editor Touch UIAEM Sites Extended Context Hub


20

AEM Assets Assets InsightsAnalytics tied to each individual DAM Asset

Channel UsageImpressionsClicksPerformance over time


SOLUTIONSCORE SERVICES 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Activation

People

Assets

MobileAnalyticsAudienceManagerCampaignMedia OptimizerSocialTargetAdobe Marketing Cloud Core Services & AEM22Share audiencesfrom Analytics & TargetShare Assets with Target, Social, Campaign & Creative Cloud

Flexible technologyand data layer(Dynamic TagManagement)Push MessagingEasy Analytics & Target tagging






Locations, channels and devices management

Touch-experience and large display managementAEM Sites Extended Screens Features


24

AEM Mobile AEM Apps + Adobe Digital Publishing Solution (DPS)25RebrandingCordova Extensibility

MODS: https://aemmobile.adobe.com


25

26AEM 6.2 New Communities Features

11111111111111111


All the new features are also available for AEM 6.1 as Feature Pack 4 26




Find dark assets in ever growing large repositories

Significantly improve content reuse across multichannel; reduce content creation cost

Greater Content Velocity with automated tagging

AEM Assets Smart Tags (Beta)





30My favourites?



- Omnisearch / UI updateWe.Retail / Foundation ComponentsTemplate EditorSmart TaggingAsset InsightContent FragmentsFormsScreens NRF + iPad

30

weRetail Reference Site31

Reference ImplementationCode is production readyBlessed by Adobe EngineeringOpen project

Github.com/adobehttps://github.com/Adobe-Marketing-Cloud/aem-sample-we-retail



weRetail Reference Site32Localized site structure, with language masters which are live-copied into country-specific sitesContent fragments for the Experience sectionResponsive layout for all pagesEditable templates for all templatesSightly template language for all componentseCommerce capabilities with product catalogCommunities sites for site visitorshttps://docs.adobe.com/docs/en/aem/6-2/develop/best-practices/we-retail.html



33



Template structure managementControl which components can be edited by authorsContent Policy to persist design configurationsLayout managementInitial content managementAEM Sites Template Editor


34

Get more done (a lot)35

6.06.16.22017/aem-project-archetypeDialogs& Production FoundationTemplate Editor& Policies



What are your big tasks ahead36Master-mind your Digital ThreadAssign goals - alwaysDesign to live Experience(and back)



What to do next37In the next 5 minutesGrab some popcornGet comfortable!

This weekGrab AEM 6.2 & read the release notes!Check out weRetail Reference Site

This monthStart planning your upgrade strategy.. your customers / users already want 6.2



38Mark [email protected]: @mszulc



39Enjoy and

yourselves!I M M E R S E



And now, without further adue, I wish you a great conference, enjoy and IMMERSE yourselves in the 39


40

immerse 2016 ist mark szulc keynote

Technology