IMMANUEL KANT

BALTIC FEDERAL UNIVERSITY

Marketing and Branding of IKBFU

Vladimir Balobaev

Marketing and Networking for InternationalizationVilnius University, 25 November 2011

Vilnius, Lithuania

The mission of the Immanuel Kant Baltic Federal University (IKBFU) is to build competitive human capital on the basis of modern technological platforms to ensure the socioeconomic development of the Kaliningrad region and Russia.

Our strategic objective is to provide human resources and technological support for the innovative development of the Russian exclave region, which embraces clusters formed in the framework of the special economic zone of the Kaliningrad region.

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БФУ им. И. Канта 4

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Main symbols of the University, shown in its logo, are a sea wave and a bridge.The region bridges economy, politics, culture, education and science of Russia and the European Union.

The rising sea wave symbolizes the coastal location of the University, its progress, and sustainable development.

Corporate identity of IKBFU

SYMBOLS

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Bridge represents increasing academic mobility and promotion of the Russian education and innovative technologies abroad through accomplishments of the Russian higher education and sharing traditions of European higher education; the bridge also shows a historical tie between the famous Albertina University in Koenigsberg and the University of today.

On the bridge that led from the main building of the University of Königsberg "Albertina" to the Cathedral, Immanuel Kant often walked.

SYMBOLS

Corporate identity of IKBFU

The colours of the University logo reflect a unique role of the

Immanuel Kant Baltic Federal University in representing the Russian system of education,

science, and culture in the Kaliningrad region, advanced both literally and figuratively speaking

in the European science and education space.

COLOUR

Corporate identity of IKBFU

OFFICIAL LOGOS

Corporate identity of IKBFU

STUDENTS MODES OF THE CORPORATE LOGO

Corporate identity of IKBFU

INNOVATION PARK LOGO

The Innovation Park logo implies the idea of development, movement, striving forward. A green leaf symbolizes growth, and its veins symbolize graph from the famous Euler problem on the seven bridges of Königsberg.

Corporate identity of IKBFU

OFFICIAL LOGO OF THE BALTIC EDUCATION FORUM

Corporate identity of IKBFU

OFFICIAL LOGO OF THE IKBFU EU CENTRE

Corporate identity of IKBFU

THE FLAG OF IKBFU

Corporate identity of IKBFU

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EXAMPLES OF NEW LOGO

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