imkt120 unit1 smith_david
Post on 22-Oct-2014
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DESCRIPTION
My original presentation of the Unit 1 project presentation to mkt co regarding use of social media to improve corporate image.TRANSCRIPT
Compass TechnologiesWe Point The Way
Marketing Methodologies
Web Design and Implementation
Improve Corporate Image
Compass TechnologiesWe Point The Way
Agenda
What is Social Media?Emergence of Social MediaSocial Media impacts on ITOpportunities & Benefits ConclusionDecision
Compass TechnologiesWe Point The Way
Interactive platforms via which individuals and communities create and share user-generated content
A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.
What is Social Media?
Compass TechnologiesWe Point The Way
Classification of social media Social media technologies take on different forms including magazines, Internet forums, weblogs, social blogs, micro-blogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking.
Compass TechnologiesWe Point The Way
Social Media is a website that doesn't just give you information, but interacts with you while giving you that information
Compass TechnologiesWe Point The Way
Social Media Marketing is the process of marketing a business or website by interacting with existing or potential customers through popular social networking websites and online communities.The goal is to drive large amounts of traffic to our website and branding of our product(s) and company
Compass TechnologiesWe Point The Way
Compass TechnologiesWe Point The Way
Compass TechnologiesWe Point The Way
Social Media impacts on IT Department
Initially there will be some to get it up and operational and like all web activities there will also be some maintenance
Compass TechnologiesWe Point The Way
Social Media Coordinator
Posts to the Social Media sites that are selected for Compass TechnologiesCoordinates news releases with Marketing for posting and sends any them any commentsReviews all posts from individuals and businesses and sends the posts to appropriate departments for responses.
Compass TechnologiesWe Point The Way
A well thought out plan for implementing Social Media for Compass Technologies will provide greater public recognition of the company and our products and services
This will lead to an increase in clients and revenues
Compass TechnologiesWe Point The Way
Recommend that Compass Technologies join the growing number of business that are effectively utilizing Social Media for the benefit of their company
Compass TechnologiesWe Point The Way
All that remains to be done is to make the decision
Compass TechnologiesWe Point The Way
Works Cited
Nations, Daniel. "What Is Social Media?" About.com Web Trends. About.com, n.d. Web. 21 Oct. 2012. <http://webtrends.about.com/od/web20/a/social-media.htm>.
"Social Marketing Services." |Social Networking|Social Bookmarking Services|Search Marketing Firm, Pennsylvania. IdeaOverTen, LLC, n.d. Web. 21 Oct. 2012. <http://www.ideaover10.com/social-marketing.html>.
"Social Media." Wikipedia. Wikimedia Foundation, 21 Oct. 2012. Web. 21 Oct. 2012. <http://en.wikipedia.org/wiki/Social_media>.