Should Northwest

Technologies UseSocial Media?Brian O’Dowd

Agenda – Social Media

• Welcome

• The Beginning

• Web 2.0

• Business Impacts

• Why Should We Use It?

• How Do We Use It?

Welcome

• About Me

• 6 Years Web/Social Exp.

• Social Media Education

The Beginning of Social Media

• Email – 1971• Bulletin Board Systems (BBS) – 1978• AOL – 1985• Classmates.com – 1995• SixDegrees.com – 1997• Friendster.com – 2002• MySpace.com – 2003

Social Media – aka – Web 2.0

• LinkedIn – 2003

• Facebook – 2004

• YouTube – 2005

• Twitter – 2006

• Google+ – 2007

• Pinterest – 2009

• Instagram – 2010

Business Impacts of Social Media

• Consumer-to-producer interaction

• Client-to-client interaction

• Global Reach

• Traditional Advertising Ineffective

Why Should We Use Social Media?

• Be Where They Are

• Improve Sales

• Improve Search Rankings

• Build Relationships

• Community Exposure

• Brand Expansion

• Gain New Customers

• Save $$$$

Why Should We Use Social Media?

How Do We Use Social Media?

• Know Your Platform

• Showcase Products & Services

• Direct Website Traffic

• Promotional Offers

Conclusion

• YES, NWT should use Social Media!

• Reach Your Target!

• Expand Your Brand!

• Build Customer Relationships!

• Save Money!

Works Cited

• “Ad Set Cost & Budgeting.” Facebook. Facebook.com/help. Web. 31 Aug. 2014.

• Bellis, Mary. "ARPAnet - The First Internet." Inventors. About.com, 2012. Web. 31 Aug. 2014.

• Carlson, Nicholas. “Pinterest CEO: Here’s How We Became the Web’s Next Big Thing [DECK].” Business Insider. BusinessInsider.com, 24 Apr. 2012. Web. 31 Aug. 2014.

• Digital Trends Staff. "The History of Social Networking.” Digital Trends. DigitalTrends.com, 05 Aug. 2014. Web. 31 Aug. 2014.

• Fitzpatrick, Laura. “Brief History of YouTube.” Time. Time.com, 31 May 2010. Web. 31 Aug. 2014.

• Gilbertson, Scott. “Feb. 16, 1978: Bulletin Board Goes Electronic.” Wired. Wired.com, 16 Feb. 2010. Web. 31 Aug. 2014.

Works Cited

• Johnson, Mark. “The History of Twitter.” Social Nomics. SocialNomics.com, 23 Jan. 2013. Web. 31 Aug. 2014.

• Kim, Larry. “Guide to Using Social Media for Marketing.” Wordstream. Wordstream.com. Web. 31 Aug. 2014.

• Mangold, W. Glynn & Faulds, David J. “Social Media: The New Hybrid Element of the Promotion Mix.” Science Direct. ScienceDirect.com, 2009. Web. 31 Aug. 2014.

• “Social Networking Fact Sheet.” Pew Research. PewInternet.com. Web. 31 Aug. 2014.

• “You’ve Got… 25 Years! AOL Celebrates 25th Anniversary with Big Birthday Bash.” AOL. Corp. AOL.com, 24 May 2010. Web. 31 Aug. 2014.