C O U N T D O W N S TA RT S N O W

@IMCHUB DISCONNECTION

STEP BY STEP

• General tweet will be sent out concerning the IMCSLC account• Tweet will tag the IMCSLC account

• A direct message will be sent out to followers

• Encourage current followers to unfollow IMC hub account when they follow the IMCSLC account to track the transition

• Multiple tweets will be sent out daily concerning the transfer

STEP BY STEP CON’T

• Once people start following the IMCSLC account, they will mention them in a tweet

• Followers that transfer from the old account to the new account will be recognized as the first generation IMC followers

• Delete IMC Hub account once all follwers have stopped following them and have switched over to IMCSLC account

FIVE E'S

• Engagement

• Exchange

• Emotions

• Essence

• Experience

TECHNOGRAPHIC

CASES & EXAMPLES

• Case # 1 – Joe Fresh with Loblaw’s

• New brand within the Loblaw's brand

• The creation of the Twitter handle for Joe Fresh, separate from Loblaw's brand

• For Joe Fresh to increase their followers, the brand advertising on Twitter

CASES & EXAMPLES CON’T

• The Twitter handle acts as a customer service and advertising tool

• Partnership with JC Penney

• Loblaw brand and JC Penney encouraged consumers to follow Joe Fresh handle

INFLUENCES

• Keep Regular reminders on the old twitter account

• Get Faculty to remind their followers to make the switch